Top 9 Content Marketing Problems and How to Overcome Them (2023)

In 1996, Bill Gates, owner of Microsoft stated ‘Content is King’.

Bill Gates said:

Content is where I expect much of the real money will be made on the internet, just as it was in broadcasting

Content marketing allows you to reach customers at the exact moment that they’re looking for something. You’re not interrupting them, you’re attracting them to your brand by providing useful and relevant information that helps to answer their questions or solve their problems.

In 2021, 79% of B2B marketers reported that their organization had a content marketing strategy. 42% of B2C marketers reported that their organization has a documented content marketing strategy (up from 33% the previous year). So you can see how many marketers are starting to see the importance of content for their business.

Anything from a blog post to emails, images, infographics, videos, or whitepapers can be used to provide expertise and thought leadership to your target audience to encourage them to interact with your brand and eventually buy from you.

Whilst content marketing is an extremely important and effective part of any digital marketing strategy, there are also a few content marketing challenges to be aware of that should be addressed and overcome to create a successful strategy.

Challenge #1: Producing High Quality Content

High-quality content impacts your customer’s buying decisions more than any other technique, according to Hubspot. Content might be one of the most effective ways to promote your business but it must be of high quality. The quality of your content will have a direct impact not only on how it performs in the SERPs (search engine results pages) but on how your target audiences react to and engage with it.

Each and every piece of content you produce needs to be different and better than anything else out there. Your content should provide your customers with something that’s of value to them otherwise they’re going to click back and have a look back through the SERPs (search engine results pages) for content that will provide them with what they want.

(Video) Top 9 Content Marketing Problems

If you’re not skilled in producing content, it can be difficult to know what high-quality content looks like and what it can offer to your customers. To make sure you offer something better or different, have a look at what your competitors are doing, how their content performs in the SERPs, and get an understanding of what type of content you need to produce.

The difference is, you will need to exceed the quality of your competitors’ content and provide your customers with something a little different.

Challenge #2: Creating Content Consistently

For your content to be effective and have an impact, you will need to produce content consistently. You want to be seen as a thought leader or expert in your industry and content allows you to do this. However, if your blog page or website is only populated with a few pieces of content produced a couple of months apart you will struggle to make an impact with your content.

Ideally, you will need to produce a couple of pieces of content a month at a minimum – more is better, to start seeing results from your content marketing efforts. To make sure you produce enough content on a regular basis, it is recommended that you create a content marketing strategy and plan that covers at least the next six months.

A clear strategy should outline the content you need to produce, when and who will produce it. This will help you to prioritize your content marketing campaigns and show your stakeholders how important it is for the growth of the business. This will save time over the long term as it will provide you with a clear outline of what you need to achieve and when and will save you from scraping around to find something to write about once a month or once a week.

Challenge #3: Aligning Your Content with Customer Journeys and Customer Personas

Many marketers struggle to align their content with the different stages of the customer journey and different customer personas.

All of your customers are different. They may share similar interests and values but they are still different and prefer to consume content in different ways. If you have a content strategy in place, you should already have an idea of who your customer personas are.

Use this to think about the content they want to consume and how they want to consume it. You can repurpose the same piece of content in different formats to suit these customers.

In addition, you should make sure that your content serves the needs of your customers at every stage of their journey. Making sure you target your customers with the right content at the right time can be a huge challenge.

(Video) Top 6 Content Marketing Challenges and How to overcome them

47% of buyers view at least 3-5 pieces of content before they contact a business. 82% of customers have a more positive view of a brand after reading their content. This shows just how important is it to make sure you provide information throughout the buyer’s journey, and not just at the top of the funnel.

To overcome this challenge, sit down and look at your customer personas and the journey they take before buying from you. Map out the pieces of content that will help to push them through your sales funnel and create and share them in the right places.

Challenge #4: Measuring ROI

Historically, it has been very difficult to measure the ROI of your content marketing strategy. It can be challenging to relate conversions and metrics to specific pieces of content and to measure and evaluate its impact on the bottom line of the business. However, it’s not impossible.

The ROI of your content marketing strategy is subjective and based on your business objectives or mission.

To effectively measure ROI, it’s important to outline what you want your content marketing to accomplish before you even start. Are you looking to drive more traffic to your website? Do you want to generate leads? Do you want to become a thought leader in your industry?

If you don’t know what you’re looking to achieve through your content, it will be very difficult to know whether it has been successful or not.

Starting to produce, publish and share content without knowing why you do it will make it difficult over the long term to understand the impact it’s having. Setting out clear goals and knowing how you will track these will help you to evaluate the success of your efforts and help you to justify the time and resource spent too.

Challenge #5: Limited Resources

Producing high-quality content frequently and consistently is a skilled task that can take time. A lack of time can prevent many businesses from being able to create content consistently. You might be a small business or a large business without enough capacity.

It doesn’t matter who you are, not having the resources to create content is something that many businesses struggle with. It can often be pushed to the bottom of the list as you focus on more important tasks – such as the day-to-day running of your business.

(Video) 9 Content Marketing Metrics You Should Actually Care About - content marketing 101

A lack of budget is another huge obstacle faced by businesses when it comes to content marketing. Content production can be done in-house or you can outsource it. Either way, it takes time and budget to produce.

If you don’t have someone who is experienced in content in-house, the best solution may be to outsource to another company that can dedicate their time to helping you create the right content for your business and distribute it in the right places.

Challenge #6: Choosing the Right Channels

With so many marketing channels and social media platforms available, knowing exactly where to distribute your content can be a challenge. Always focus on the channels that best connect you with your target customers.

It may take a little bit of trial and error to find out which channels work best for you but it’s important to find the right channels for your business. If you post everywhere and anywhere, you could be wasting your marketing efforts and budget in the wrong places and never reach the right people with your content.

Take the time to get to know your customers and the channels they use and engage with. Your buyer personas should help with this and, if you’ve been running your business for a while, you should have an idea of the best channels for you. For example, if you’re a B2B business, LinkedIn is the perfect platform. However, it’s not the best place for B2C!

Challenge #7: Increasing Competition

With so many different businesses out there, there is also a huge amount of content out there too! Whatever your subject matter is, it’s likely that there’s another business writing about it as well.

So many businesses are competing for the attention of the same customers so it can be difficult to get your content seen online by the right people and, most importantly, to get them to engage with it too.

Take a look at what your competitors are doing and make sure that your content offers something more or different to make it stand out. As the competition in your industry increases, your customer’s expectations will also become higher which means your content will have to keep getting better and better.

Make sure that everything you publish and share is as good as it can be and keep this up over the long term to keep building and engaging with your audience.

(Video) The Top 9 Marketing Mistakes to Avoid (2020)

Challenge #8: Shifts Towards Paid Promotion

As the content landscape shifts more and more towards the prioritization of paid promotion, it’s sometimes just not enough to create great content.

Organic social media is still a great way to get your content out there but platforms such as Facebook, Twitter, and LinkedIn offer paid methods of segmenting audiences to help you reach the right people. As a result, these platforms now focus on paying to get your content in front of the right people, on the right channels.

If you’re looking to build a social media following to reach a bigger audience, it is a good idea to look into paid promotion options. You spend a huge amount of time and resources to create high-quality content so having a budget to make sure people actually see it should be part of your plan.

If you already have a larger social media following, you may find that organic social media works well for you and helps you to achieve your goals.

Challenge #9: Impatience and Unrealistic Expectations

It doesn’t matter how large your content marketing team is or how big your budget is, it can take years for your content to start showing results. Whether you’re producing content for SEO and want to appear in the SERPs, or you want your content marketing to start bringing in leads, it takes time.

Establishing an audience and building credibility for your brand is a long-term strategy that should be implemented alongside shorter-term strategies such as paid search. Although content marketing can take time to show results and takes up a huge amount of resources, it’s also one of the most effective marketing strategies you can use and will continue to pay off for years to come.

Many content marketers face executives and managers who have unrealistic expectations about the results they can expect to achieve from content marketing and how quickly. They’re used to traditional marketing strategies which provide an immediate return on investment.

Explaining the process to managers and executives and letting them know what they can expect and in what time period will help to set expectations internally and allow you to continue producing content that will make an impact on the bottom line of the business.

Whilst content marketing presents a number of challenges, the payoff from an effective strategy can far outweigh these. Creating a strategy that you can stick to, understanding your objectives and your audience, and creating high quality, consistent content will ensure that you get the best results from your content and overcome the above challenges.

(Video) The Content Marketing Challenges in B2B SaaS + How to Overcome Them! - Insights from Experts

You can also check our new best content marketing agencies in the USA directory if you’re looking for one.

Please contact our team at Logica to find out more about how we can help you with your content marketing needs.


What problem does content marketing solve? ›

Content is the marketer's best multi-tool. It can get leveraged and repurposed to solve various business problems related to the customer experience, business key performance indicators (KPIs), website success, brand growth, and more.

What are the 7 big problems in marketing? ›

What are these 7 Big Problems that these AMA thought leaders have identified?
  • Effectively targeting high value sources of growth.
  • Role of Marketing in the Firm & the C-Suite.
  • Digital Transformation of the Modern Corporation.
  • Generating & using insight to shape marketing practice.
  • Dealing with an omni-channel world.
Jun 26, 2017

What are the biggest problems for content creators? ›

Creators across niches and experience levels run into the same three main challenges: Growing their audiences (32.9%), finding enough time to get everything done (21.6%), and knowing how to monetize their work (14.4%). When creators look for advice to overcome these challenges, they turn to other creators.

What is a good example of content marketing? ›

Content marketing examples include media like newsletters, podcasts, social media posts, and videos. All of these forms of content are meant to provide useful and relevant information that delights users and attracts them to your brand.

What are the most common mistakes brands make with content marketing? ›

Being Overly Promotional

One of the biggest content marketing mistakes companies make is being too pushy and promotional. This, in effect, turns your content marketing into advertising, and it'll undermine your efforts.

What are the 7 C's of marketing? ›

Encapsulated within the 7 Cs Compass Model is the Four Cs, which include customer focused success factors. These are commodity, cost, communication and channel. Notably, the Four C's are the more customer-centric version of the Four P's supply side model (i.e., product, price, place and promotion).

What is one of the biggest problems in marketing today? ›

Another serious marketing challenge that people run into today is the problem of too much choice. Customers can become overwhelmed when there are too many choices out there, and having so many options on the market can cause disruptions in sales and services rendered. The same is true of marketing strategies.

What are the biggest marketing challenges in 2022? ›

Top 4 Marketing Challenges and Solutions in 2022

What is the 10 rule in marketing? ›

The 70:20:10 rule in content marketing

20% of content should be premier content which may be more costly or risky but has a bigger potential new audience, for example 'viral videos' or infographics. 10% of content should be more experimental.

What are the 3 S's of successful content? ›

The folks at Skyword have summed up how to develop a content strategy that works by ensuring your content has 3 key elements. Your content should be searchable, snackable and shareable.

How do you protect yourself as a content creator? ›

Here are 6 tips on protecting your personal information online as a content creator:
  1. Question odd requests and offers in messages. ...
  2. Invest in Norton Privacy Monitor. ...
  3. Be aware of types of phishing emails. ...
  4. Set strong passwords. ...
  5. Use multi-factor authentication. ...
  6. Back up your information regularly.
Feb 10, 2021

What are the 8 contents of making marketing plan? ›

Start with a solid marketing plan with these 8 components:
  • Market Research. First, you need to understand the environment that you are selling in by using tools like a SWOT Analysis. ...
  • Target Audience. ...
  • Market Strategies. ...
  • Goals & Objectives. ...
  • Media & Tactics. ...
  • Budget and Action Plan. ...
  • Metrics. ...
  • Content Plan & Schedule.
Jan 30, 2017

What are the 5 types of content? ›

Those are:
  • Infographics.
  • Blog content.
  • Podcasts.
  • Videos.
  • Social media.
Aug 5, 2020

What are the 10 steps of the marketing process? ›

10 steps to create a marketing plan for your company
  1. Make a diagnosis of the company. ...
  2. Analyzes the business environment. ...
  3. Do a competitive analysis. ...
  4. Define your audience and your ideal customer. ...
  5. Define your positioning. ...
  6. Set your goals. ...
  7. Define KPIs. ...
  8. Define your strategies.
Sep 8, 2022

What are the 9 marketing strategies? ›

9 Marketing Strategies You Need to Try
  • SEO.
  • Content marketing.
  • Multimedia.
  • Blogging.
  • Guest blogging.
  • Social media marketing.
  • Email marketing.
  • Local SEO.

What are the 3 types of content? ›

The best way to look at the kind of content you're using across your digital landscape, including social media and email marketing, as well as social media and your blog, is to divide it into three types. They are: Creation, Curation, and Creative Curation.

What is most important content marketing? ›

Content marketing is important because it answers your audience's questions and helps you build trust, develop relationships, improve conversions, and generate leads. In today's age, customers expect high-quality, consistent content from their favorite brands.

What are types of content marketing strategies? ›

What Are The Different Types Of Content Marketing?
  • Blogging.
  • Video.
  • Podcasting.
  • Infographics.
  • Email.
  • Visual content.
  • Ebooks.
  • Lead magnets.

What is the golden rule of content marketing? ›

Creating and sharing content provide the incentive for others to do the same. Make sure to spend a bit of your time sharing and discussing the content of others. Make sure to respond to everyone to takes the time to share, reach out, or send you a message.

What are the three rules of content marketing? ›

To successfully create a content marketing strategy, follow these 3 golden rules.
  • Rule One: Deliver content through the correct medium.
  • Rule Two: Target the right audience through the right platform.
  • Rule Three: Publish quality content frequently to gain notice.

What are the common social media content marketing mistakes? ›

What are the top 10 social media marketing mistakes to avoid?
  • Ignoring data. ...
  • Being careless with your stories. ...
  • Going off topic. ...
  • Posting content that does not spark engagement. ...
  • Being impersonal. ...
  • Not being transparent. ...
  • Outdated content. ...
  • Avoiding negative feedback.
Jun 17, 2022

What are the 7 Ds of digital marketing? ›

The 7 D's of digital, a systematic process designed to bring structure and clarity to project development and digital marketing is your answer. Define, Discover, Determine, Delegate, Design, Develop, and Deliver. These are the fundamental stages that bring clarity and structure to your digital processes.

What are the 7 P's and 7 C's in marketing? ›

Anyone who has taken a marketing course learned about the 4Ps and later 7Ps of Marketing. They are Place, Price, Promotion, Product. Later People, Physical Evidence and Process were added.

What are the 7 Cs of digital retailing? ›

In particular, these winners in the future of retail will effectively address what we call the Seven C's.
  • Community. ...
  • Customization. ...
  • Connectivity. ...
  • Convenience. ...
  • Content. ...
  • Curation and Choice. ...
  • Control.
Dec 14, 2017

What are the five major challenges facing marketing today? ›

Today's top five marketing challenges
  • 1) Demonstrating marketing's value. ...
  • 2) Lack of fundamental marketing knowledge. ...
  • 3) Understanding customer behaviour. ...
  • 4) Making digital strategic. ...
  • 5) Creating growth on a budget.
Jan 14, 2019

What are the five market problems? ›

Here are five of the most common marketing problems, and how to solve them!
  • No Clear Strategy. Smart Insights tells us about 50 percent of companies using digital marketing have no plan or strategy in place. ...
  • Lack of Time and Resources. ...
  • No Alignment with Buyer Personas. ...
  • Inability to Adapt to New Trends. ...
  • Proving ROI.
Sep 7, 2021

What are the top 5 marketing mistakes small businesses make? ›

Common small business marketing mistakes to avoid
  1. Doing the writing yourself. ...
  2. Neglecting your website. ...
  3. Fatiguing your audience. ...
  4. Not tracking your results. ...
  5. Not speaking to your target audience.

What is the biggest challenge in digital marketing? ›

According to Gartner, 35% of marketing leaders believe that one of their biggest challenges currently is building more synergistic relationships across their organisation to better communicate digital marketing vision.

What are the biggest marketing pain points? ›

“One of the biggest pain points marketers have is a lack of visibility across the entire path to purchase, particularly where offline purchases are involved. With many consumers jumping from one channel to another before they make a purchase, there really is no one size fits all approach to attribution.

What are the key 3 challenges facing most businesses? ›

The challenges of growing a business - and how to meet them
  • Keeping up with the market.
  • Planning ahead.
  • Cash flow and financial management.
  • Problem solving.
  • The right systems.
  • Skills and attitudes.
  • Welcoming change.

What is the 10 10 10 rule in marketing? ›

The 10-10-10 strategy

It's a simple philosophy that goes like this: When you are making any decision, whether in your personal or business life, consider how the course of action you want to take will make you feel ten minutes from now, ten months from now and, finally, ten years from now.

What is the rule of 12 in marketing? ›

Basically, this rule involves three questions: How do you look from 12 feet away? Do you look the part? How do you come across from 12 inches away?

What is the 10 rule examples? ›

For example, a plant will use 90% of the energy it gets from the sun for its own growth and reproduction. When it is eaten by a consumer, only 10% of its energy will go to the animal that eats it. That consumer will use 90% of that energy and only 10% will go on to the animal that eats it.

What are the seven 7 factors to consider in producing a good content? ›

7 Factors You Need to Create Great Website Content Readers Will...
  • It's Actionable. ...
  • It's Credible. ...
  • It's Original. ...
  • It's Thought-Provoking. ...
  • It's Easy to Read. ...
  • It Provides Value. ...
  • It Has a Purpose. ...
Feb 2, 2018

What are the 3 C's to marketing success? ›


It consists of the company, the customer, and the competition, which are the three critical components to creating a successful strategy.

What are the basics of content marketing? ›

Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.

What are the 4 C's of social media marketing? ›

The 4Cs to replace the 4Ps of the marketing mix: Consumer wants and needs; Cost to satisfy; Convenience to buy and Communication (Lauterborn, 1990). The 4Cs for marketing communications: Clarity; Credibility; Consistency and Competitiveness (Jobber and Fahy, 2009).

What are the 4 E's of social media marketing? ›

As mentioned, a 4E framework of social media marketing includes: educate, empower, entertain and engage.

What are the 4 steps of content strategy? ›

The content marketing process consists of four steps: strategy, content creation, distribution and conversion.

Why is content marketing difficult? ›

The message needs to be on-subject but different all the time. Creating one good advertisement can be challenging enough, but creating weeks and months of engaging and varied content can be exhausting. Typically, businesses do not want to wait for the content to drive customers to their door.

What are the content issues? ›

These issues relate to your content and how Google views it. Duplicate, thin, and slow content, for example, can negatively impact rankings. Content issues vary in severity, but resolving them may improve your site's ability to rank.

What is a major downside to social media content marketing? ›

One of the biggest negatives of social media marketing is the security and privacy-related issues.

What are the four keys to content marketing? ›

The four stages of the content marketing funnel are awareness, evaluation, purchase, and delight. Each stage serves a specific purpose in the customer's journey, as should the content presented to the customer in those stages.

What are the 4 main categories of content marketing? ›

There are four content categories used in content creation and marketing—attraction, authority, affinity, and action. It's important to note that the four content categories are not mutually exclusive, and a single piece of content will often fit in multiple categories.

What are the content questions? ›

A content question is a question with which the speaker asks the hearer to supply specific information about participants or settings. Content questions contrast primarily with polar questions, which just ask for a 'yes' or 'no' answer.

What are 10 negative effects of social media? ›

The negative aspects of social media
  • Inadequacy about your life or appearance. ...
  • Fear of missing out (FOMO) and social media addiction. ...
  • Isolation. ...
  • Depression and anxiety. ...
  • Cyberbullying. ...
  • Self-absorption. ...
  • A fear of missing out (FOMO) can keep you returning to social media over and over again.
Dec 20, 2022

What are 5 negative things social media does? ›

Social media harms

However, social media use can also negatively affect teens, distracting them, disrupting their sleep, and exposing them to bullying, rumor spreading, unrealistic views of other people's lives and peer pressure. The risks might be related to how much social media teens use.


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