Master's in Digital Marketing Online (2022)

Earn Your Master's in Digital Marketing

  • $627/credit (36 credits total)
  • Transfer up to 12 graduate credits
  • Enter a fast-growing field
  • Prepare for Hootsuite and HubSpot certifications
  • Complete in as few as 15 months
  • No GRE/GMAT required

Master’s in Digital Marketing Program Overview

Our world has gone digital. To grab hold of consumers' attention, marketers must form personal connections in this vast online environment.

Develop into the branding and digital marketing master the industry demands when you earn the Master of Science (MS) in Marketing with a concentration in Digital Marketing from Southern New Hampshire University.

Learn how to:

  • Use digital and social media activity and data to inform decision-making
  • Analyze and interpret data to align marketing plans to strategic goals
  • Maximize opportunities through the use of marketing theory and practices
  • Gather information through diverse media to inform and persuade stakeholders
  • Develop international marketing strategies
  • Ensure marketing practices comply with regulatory standards and ethical practices
  • Manage a brand to ensure the creation, capture and delivery of value

Career Outlook

As the online world continues to broaden, and more options become available for promotional use, the need for marketers continues to rise. Every business – large or small – needs business plans, strategies and assets that promote its products or services.

(Video) Masters (MS MBA) in Digital Marketing: Best Courses, Salary, Jobs, Careers, Syllabus

Master's in Digital Marketing Online (1)"Traditional media is a great way to reach a broad consumer base, whereas digital media has the ability to reach very specific audiences,” said Dr. Jessica Rogers, associate dean of marketing programs and author of "The Digital Marketing Landscape: Creating a Synergistic Consumer Experience." “A key point is that depending on the target audience, some channels are more effective than others.”

Rogers considers some of these popular forms of digital media – as well as the skills you'll learn in SNHU's program – as:

  • Content marketing: Write or produce informative pieces that offer value to your audience, like articles, podcasts or videos.
  • Email marketing: Entice your audience to open your mail and click on your call-to-action link.
  • Marketing analytics: Use data to inform your campaigns and improve them.
  • Mobile marketing: Reach people through text messages or via apps on their phones.
  • Pay per click (PPC): Invest in promoting your business to the top of the search engine results pages.
  • Search engine optimization (SEO): Build your webpage around keywords and phrases, and design your site with a user-friendly structure.
  • Social media marketing: Target and create social media posts and ads that get in front of the eyes of your audience.

With so many possibilities of directions to take your career in, your MS in Digital Marketing can give you an abundance of opportunities.

Master's in Digital Marketing Online (2)It did for Kathryn Gladis '16 '20G.After graduating with a bachelor's in marketing from SNHU's campus, she knew she could "dig deeper into the digital side of marketing in order to increase my opportunities of finding a position where I could utilize those skills." So she enrolled in SNHU's master's in digital marketing online program.

And it was just what she needed to change her career. "This degree has helped my career develop by moving me into a different role within my company," Gladis said. "I moved from a territory marketing position into a digital marketing coordinator position. I chose to pursue this degree at the right time and got to experience firsthand learning new skills/programs and directly applying them to my company’s digital strategy."

The U.S. Bureau of Labor Statistics (BLS) reports faster than average job growth for advertising, promotions and marketing managers: 10% growth translates to over 30,000 new positions that will likely need to be created through 2030.1

Plus, those roles pay well. The median annual salary in May 2020 was $141,490 – with the top 10% earning over $208,000.1

And where could you work with this learned experience? The BLS notes that the largest employers for advertising and promotions managers1 were:

  • Advertising, PR and related services: 49%
  • Information: 12%
  • Management of companies and enterprises: 9%
  • Self-employed workers: 4%
  • Wholesale trade: 3%

Some of those same industries also show up on the list for top employers for marketing managers1, as well:

(Video) Is a Digital Marketing Degree Worth It - Honest Opinion to Get Into Digital Marketing

  • Professional, scientific and technical services: 23%
  • Management of companies and enterprises: 13%
  • Finance and insurance: 10%
  • Manufacturing: 9%
  • Wholesale trade: 8%

Even if you're already working in marketing, an advanced marketing degree can help give you an edge – through both skills gained and an addition to your resume.

"I’m a marketing professional, but with the digital landscape changing, I wanted my master’s to give me some sort of advantage in my career," said Jennifer Monzón '21.

Student Tim Mucha agrees.Master's in Digital Marketing Online (3)

"The degree is helping advance my knowledge and digital marketing expertise," he said. "I know it will help me become more knowledgeable about my area and allow me to better guide decision making, strategies and advancement in various digital marketing areas."

If you decide digital marketing is not the career path you want to take, SNHU’s online master’s in marketing offers 3 more cutting-edge marketing concentrations that can keep you at the top of your game: new media and communications, marketing research and analytics, and social media marketing. You may also opt for the general track.

Courses & Curriculum

By specializing your master's in marketing online, you’ll be on your way to developing yourself as a digital marketing master.

That's because our master's-level courses are taught by instructors who work and have experience in marketing. And that means you're learning from professionals who are currently practicing marketing and can share stories of their success in the field.

"The instructors always want to see you succeed," said Kathryn Gladis '16 '20G. "In my experience, if I ever had a question, the response back was always quick and helpful."

(Video) Why I Studied Digital Marketing (Master's degree)

Master's in Digital Marketing Online (4)"All my instructors were amazing," said Danielle Upham '19 '21G. "The instructors are all timely in their responses. They all helped me when my home was under attack from tornadoes, when my father died, when my family had COVID – and just general questions. I’ve never had more caring instructors before."

In the master's in digital marketing program, you'll have 8 core marketing courses and 4 concentration courses in digital marketing.

Your core courses include topics like strategy, analytics, consumer behavior, and ethical and legal issues. All of our master's in digital marketing students also take the Strategic Digital Marketing course as part of the core. This is an excellent introduction to your digital marketing concentration: You'll learn the ins and outs of the platforms and technology, which can better position you to create integrated online strategies that are met with success. This class has a hands-on approach, giving you practice for real-world scenarios.

Master's in Digital Marketing Online (5)Jennifer Monzón '21 was impressed by her International Market Strategy course.

"I’ve always worked for domestic companies in entertainment and now in tech," she said. "Taking this course gave me a glimpse as to what factors make or break a product or service in another country with different languages, different cultures, a different way of life. It was super interesting to research."

Your concentration courses allow you to better understand online activity to make more informed organizational decisions. These courses may include:

  • Digital Story Telling and Branding: Learn about theories and application that can help you stand out from the pack in the digital space. Get hands-on experience that allows you to roll out your strategies through various approaches and analyses.
  • Online Marketing Channels: Discover just where you can market your products or services online. From social media to email and even gaming, you'll see the pros and cons of the channels and which can work best for your audience.
  • Social Media Marketing: Explore possible tools, then start constructing and evaluating social media content, its impact and its practical use in a marketing context. Learn more about how social media can be used for not only marketing and advertising, but also public relations, journalism and civic/political participation.
  • Websites and Search Engine Marketing/Search Engine Optimization: Gain more insight into the differences between search engine marketing (SEM) and search engine optimization (SEO). Discover the benefits and limitations of SEM and SEO strategies – as well as how you can use these tools for effectively reaching customers.

Gladis chose this degree and concentration because of the courses she would get to take.

"I was originally attracted to this program because of the digital marketing focus," she said. "This program featured specific courses that would enhance my knowledge of digital marketing strategies and programs that would help me to gain experience that I could directly relate to real-world job opportunities."

When you near the end of your program, you'll take your capstone course. This gives you the opportunity to show what you know – to take all of the skills and knowledge you've learned for a final assessment.

(Video) Earn a Master’s Degree or Certificate in Digital Marketing Online

For Gladis, the capstone left a huge impression on her.

"This course gave us some freedom to put together everything that we learned throughout the program and design a strategic marketing plan from start to finish for a Fortune 500 company," she said. "We got the chance to open a franchise in a new location and create the marketing strategy for the new setting. This was the most real-life situation within a course and I got to utilize previously learned skills to create the strategy, budgets and ads themselves through programs like InDesign and Canva."

Coursework within this concentration also aligns with these industry-recognized certifications including:

Master's in Digital Marketing Online (6)

  • Hootsuite Platform Certification Exam
  • HubSpot Email Marketing Certification
  • HubSpot Inbound Marketing Certification and Exam
  • HubSpot Content Marketing Certification and Exam

Hootsuite, a social media management platform, and Hubspot, a software company for marketing and sales, are recognized names throughout the industry. These alignments are intended to offer students access to the thinking behind some of today’s most respected organizations. By earning your master's in digital marketing online at SNHU, you can prepare for these exams and possibly add more credentials to your resume as you navigate the job market.

"I was incredibly thankful for the classes that also included certifications in the coursework," Upham said.

Don't have a business background? Students who don't have an undergraduate degree that focused on business may be required to take a Business Foundations course. Speak with your admission counselor or academic advisor if you think you don't need to take this course.

Tuition & Fees

Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer a 25% tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.

(Video) Master's in Digital Marketing online - our students

Online Graduate Programs Per Course Per Credit Hour Annual Cost for 15 credits
Degree/Certificates $1,881 $627 $9,405
(U.S. service members, both full and part time, and the spouses of those on active duty)*
$1,410 $470 $7,050

Tuition rates are subject to change and are reviewed annually.
*Note: students receiving this rate are not eligible for additional discounts.

Additional Costs:
$150 Graduation Fee, Course Materials ($ varies by course)


Is it worth doing a Masters in digital marketing? ›

One thing is almost certain: a masters in digital marketing will improve your employment prospects and your negotiating position for a higher salary. According to the 2019 Labour Force Survey from the Department for Education, postgraduates enjoy an 88 per cent employment rate.

Is Google digital marketing exam difficult? ›

The Google digital marketing exam is not hard to pass. It's a beginner-level exam and all questions are easy, provided that you have gone through all course modules and watched the video lessons. The exam questions are straightforward and not difficult for someone that knows the basics of digital marketing.

Is MBA better than digital marketing? ›

That's the biggest differentiating factor. An MBA in Marketing has been around for several years and is a very successful degree whereas an MBA in Digital Marketing is a recent addition to MBA specializations but has gained immense popularity because of its emergence as an important factor in every business.


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