Marketing Goals — Definition — TrackMaven (2023)

By Skyword Staff on November 29, 2016

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Marketing goals are specific objectives described in a marketing plan. These goals can be tasks, quotas, improvements in KPIs, or other performance-based benchmarks used to measure marketing success. When explicitly set, measurable goals are key for marketers to be successful.

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Some examples of marketing goals include:

  1. Building brand awareness
  2. Generating a high volume of qualified leads
  3. Establishing thought leadership
  4. Attributing marketing activities to revenue generation
  5. Increasing brand engagement

Measuring your marketing goals

Once you have your goals, don’t forget that measurement is key. Do this yearly, quarterly, weekly, and get your entire team involved. Set Key Performance Indicators (KPIs) which provide metrics to evaluate success factors enabling you to track progress.

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You can also create custom goals in Google Analytics to fit your company’s unique needs. Tracking how each marketing campaign or piece of content contributed to these custom goals empowers you with the right data to prove and improve your marketing strategy.

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How do you define marketing goals? ›

A marketing goal is a specific and measurable objective that helps you meet your broader business goals. It can be anything from generating high-quality leads and raising brand awareness to increasing customer value and improving your referral rate.

What are the 3 main goals of marketing? ›

There are actually 3 big goals of marketing which include:
  • Acquiring customers.
  • Retaining customers.
  • Turning customers into brand ambassadors.
Aug 30, 2021

What are the 5 goals of marketing? ›

Five of the most common marketing goals are:
  • Generating leads.
  • Building brand awareness.
  • Increasing website traffic.
  • Converting leads into customers.
  • Developing customer loyalty.

What are the 7 goals of marketing? ›

7 important marketing goals
  • Increase brand awareness. ...
  • Generate leads. ...
  • Become a thought leader. ...
  • Increase customer value. ...
  • Improve SEO. ...
  • Grow social media presence. ...
  • Increase conversion rates.
Feb 22, 2021

What is an example of a marketing goal? ›

Drive more sales. Grow brand awareness. Expand market share. Develop stronger relationships with stakeholders.

What are three goals examples? ›

27 More Examples of Personal Goals
  • Find a career that you love.
  • Find a life partner.
  • Become an expert or leader in your field.
  • Go for a walk every day.
  • Become a better listener.
  • Buy your first home.
  • Save X number of dollars for retirement.
  • Give back to your community in ways that matter to you.

What are the 4 types of goals? ›

Goals can be separated into four types of organizational categories.
  • Time-based goals.
  • Performance-based goals. Performance-based goals are short-term objectives set for specific duties or tasks. ...
  • Quantitative vs. qualitative goals. ...
  • Outcome- vs. process-oriented goals.

What are the 4 main business goals? ›

What are the goals and objectives of a company? The goals of a company frequently fall into four categories: client or customer satisfaction, financial gain, growth, and employee development. Steps in the process of achieving them can be designed to meet one or more.

What are the 6 main marketing objectives? ›

  • Improve product satisfaction.
  • Grow organic traffic.
  • Generate leads.
  • Establish thought leadership.
  • Increase brand awareness.
  • Increase revenue.
Nov 3, 2022

What is a good goal definition? ›

Specific: Well defined, clear, and unambiguous. Measurable: With specific criteria that measure your progress toward the accomplishment of the goal. Achievable: Attainable and not impossible to achieve. Realistic: Within reach, realistic, and relevant to your life purpose.

What are smart goals in marketing? ›

By definition, an effective SMART marketing objective is: Specific, measurable, actionable, relevant, and time-bound.

What is your goal simple answer? ›

My goal is to live a meaningful and successful life for my surroundings and of course for myself. The goal is a path where you can win through consistency and smart work with passion. My motto is to want live independently, I think I have to take care of my own needs.

What are the best types of goals? ›

8 types of goals
  1. SMART goals. SMART goals are specific, measurable, achievable, relevant and time-based, making them goals you can set with nearly total assurance of completing them. ...
  2. Short-term goals. ...
  3. Long-term goals. ...
  4. Interpersonal goals. ...
  5. Career goals. ...
  6. Academic goals. ...
  7. Stretch goals. ...
  8. Financial goals.
Nov 30, 2021

How do you write good goals? ›

How to Write Effective Goals
  1. Make it Actionable. Use a verb when writing your goal. ...
  2. Assign an Accountable Goal Owner. ...
  3. Establish Timing. ...
  4. Clearly Define Success. ...
  5. Connect to Why. ...
  6. Break it Down into Milestone Actions.
Oct 21, 2022

What are the five 5 keys to successful goal setting? ›

The 5 Key Components of Setting SMART Goals
  • Specific: Each week choose a SPECIFIC area of focus. ...
  • Measurable: Specific goals are measurable. ...
  • Achievable: You want to be sure your goal is a bit of a stretch but is still attainable. ...
  • Relevant: Be sure to choose the focus area that makes the most sense for you. ...
  • Timely:​

What are the 5 smart goals examples? ›

5. SMART goal example for increasing sales
  • Specific: I will learn new sales techniques to increase sales at work.
  • Measurable: My goal is to double my sales in four months.
  • Attainable: I've been a sales associate for two years now. ...
  • Relevant: I want to feel more confident at my job and learn new skills.
Aug 5, 2022

What are the 2 main types of goals? ›

There are three types of goals- process, performance, and outcome goals.
  • Process goals are specific actions or 'processes' of performing. ...
  • Performance goals are based on personal standard. ...
  • Outcome goals are based on winning.

What are the 4 qualities of a good goal? ›

Goals must be challenging, focused, measurable and relevant.

What are the 12 steps in goal setting? ›

12 Steps to Set and Achieve Any Goal
  1. Have a Desire: What Do You Really Want?
  2. Believe That Your Goal is Achievable.
  3. Write Your Goal Down.
  4. Determine Your Starting Point.
  5. Determine Why You Want It.
  6. Set a Deadline.
  7. Identify the Obstacles in Your Way.
  8. Determine the Additional Knowledge and Skills You Need.

How do you make a goal list? ›

  1. Decide. Think of something you want to do or work towards. ...
  2. Write it down. Carefully. ...
  3. Tell someone. Telling someone we know about our goals also seems to increase the likelihood that we will stick at them.
  4. Break your goal down. This is especially important for big goals. ...
  5. Plan your first step. ...
  6. Keep going. ...
  7. Celebrate.

What are the 3 types of goals examples? ›

There are three types of goals- process, performance, and outcome goals.
  • Process goals are specific actions or 'processes' of performing. For example, aiming to study for 2 hours after dinner every day . ...
  • Performance goals are based on personal standard. ...
  • Outcome goals are based on winning.

What are the major characteristics of marketing goals? ›

Marketing objectives should follow the SMART philosophy to be effective. This means they need to be specific, measurable, attainable, relevant, and time-based.


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