Is Blogging Still Relevant in 2021? (2023)

FAQs

Is blogging still relevant in 2022? ›

So, are blogs still relevant in 2022? Based on our top five, the answer is a resounding yes. Blogs will continue to have a place for as long as they continue to evolve. Not every blog will be a huge success, but there are no guarantees of success in anything before you try.

Is it worth it to start your own blog in 2022? The short answer is, yes, it is worth it to start a blog! But it's going to take a lot of work, so be sure you're ready to make a long-term commitment.

Blogging is still alive, and people still read blogs multiple times daily. It may look different now than decades ago. Blog posts or articles have shifted from writer-centered to reader-centered.

Blogging isn't dead — it has simply evolved into something bigger than itself. It's part of a larger picture, one called content marketing. (This is what has replaced the “blogging” of yesteryear.)

One of the main reasons why blogs fail is a lack of purposeful, engaging content. In fact, "original written content" is the most important type for 58% of marketers.

Too many bloggers quit because they're not yet seeing the progress they want. But every successful blogger will also tell you that it took time to get readers and to make a steady income (myself included). Take a look at your blog's key metrics today—compared with six months ago, or a year ago.

Blogging can be a profitable side business. Startup costs are low and the nature of the business is flexible. You can monetize your blog through affiliate marketing, sponsored posts, display ads, and selling digital and physical products.

How do beginner bloggers make money? The quickest way to monetize a blog is through display advertising. You don't need specialized skills to rent space on your blog to Google AdSense, but you'll get paid for every 1,000 website visitors that see the advert.

If we are to go by Bloomberg statistics where small business success is concerned, 80% of new blogs are likely to fail within 18 months of launch.

What blogs are in high demand? ›

Who reads blogs? Though one would think that the younger generation would be the ones who read blogs the most, 30% are actually between the ages of 31 and 40 , while more than 37% are 40 to 60 years old. Only 17% of blog readers fall between 25 and 30 years, while a measly 10.3% are 19 to 24 years old.

Long form content. Long form content can be white papers, e-books, or an *actual* book. They go into more depth than blogs and contain valuable information that the reader needs to be more successful at their job. Why it's smarter: long form content has a better return on investment than blogs.

Although your blog post length may vary depending on your topic and audience, it is often best to aim for about 1,500 to 2,000 words for articles or posts. Longer pieces seem to do better when it comes to ranking on SERPs.

However, if you know what's working, starting a blog is still a totally viable strategy in 2023 and beyond. And in today's post, I'm going to share 5 things you can do to ensure your blog will grow, stay relevant, and be worth all the time and effort it takes to create great content.

What percentage of blogs are successful? According to a study by Orbit Media, around 75% of bloggers feel that their blogs are successful. By this, they mean that their blog delivered some results or strong marketing results which could include monetary gain or other marketing goals.

Competition in the online space has become fierce. As of 2021, there were 1.19 billion websites online. Over the last 5 years, the number of active websites has increased by about 9% (Blogging Statistics). The number of blogs and websites will continue to increase in the future.

Blogging Is a Fast Way To Earn Money

While it's true that blogging can be used to earn an income, it's not something that will help you “get rich quick.” You need to build an audience that wants to purchase items from you before you can start earning any money.

Can you make 10k a month blogging? ›

Do you need millions of visitors to your blog every month? You can make a great full-time income with just a few thousand blog visitors per month. My wife and I make between $10,000 and $15,000 from our blog every month and we only have about 9,000 monthly visitors to our main site.

How Much Do Bloggers Make Per 1,000 Views? Monetizing a blog with Google AdSense or another advertising platform may provide earnings of about $2 to $5 per 1,000 page views. A blog that receives 10,000 views per day may generate about $20 to $50 in income.

1. Deliver Food And Groceries. Right behind ridesharing is delivering food and groceries. This has become one of the fastest growing trends nationwide, and as such, it's also one of the best side hustles.

But it's certainly realistic to expect to make a good, full-time salary from blogging: think $100,000/year or more, once your blog is well-established. Of course, with blogging, there's really no ceiling. You can keep growing your blog — or you can start additional blogs.

Are bloggers in demand? Since blogging is still relevant in 2022, with a rough 409 million internet users reading about 20 billion blog pages monthly, it is safe to say that bloggers are and continue to be in demand.

Creating sponsored posts is a popular way of making money online without having to sell anything. Sponsored posts are blog posts that are sponsored by a brand. A brand will pay you a pre-agreed fee for creating a post that centers around its products and services.

Who pays the blogger? In most cases, the ad network a blogger is associated with pays the blogger a monthly income. Occasionally, brands will reach out directly to a blogger to place an ad on the blog. In that case, the brand would negotiate a rate and pay the blogger directly.

It's pretty easy to make an extra $500 – $2,000 per month blogging in your first year. And then in years 2, 3, 4, and 5, you can significantly increase your monthly blog revenue. Glassdoor reports that the average blogger salary is over $50,000 per year, based on several anonymously submitted salaries.

The Pareto Principle, also known as the 80/20 Rule, states that 80% of your results come from just 20% of your efforts and activities. When applying this to your blog, you may notice that approximately: 80% of your blog traffic comes from 20% of your posts. 80% of your income comes from the top 20% of your posts.

What is the most difficult part of blogging? ›

Designing the Content.

Content designing is the most challenging thing in blogging. Unless you design a good content, nobody knows you, and nobody cares for you.

On average, it takes 2-4 years to build a successful blog. Around the 2-year mark, you should have enough content and a large enough audience to begin experimenting with different monetization methods.

Personal blogs. Business/corporate blogs. Personal brand/professional blogs.

When to Publish Blogs for Links and Comments. For getting backlinks for your blog posts, the study by Kissmetrics suggests that Monday and Thursday are the best days. It further went on to reveal that publishing early morning on these two days around 7 AM will increase your chances of getting the most inbound links.

Morning posts tend to have higher click-through rates. Research suggests Mondays are best for website posting, especially when it comes to higher page views and more traffic. Social media blogs posted on Sundays can mean more views and higher share rates.

Wix is a great platform for bloggers who want a simple, easy-to-use platform with drag-and-drop functionality. It's perfect for beginners, and you can create a website or blog for free with Wix.com. There are also many paid plans available if you want to add more features to your website.

More than 40% of all websites run on WordPress. It's the most popular blogging platform and CMS by far, and since it's open source, it's free for you to run on your own server (well, other than the hosting costs).

How many views do you need to monetize a blog? ›

Though the specific number can vary depending on the platform and the advertiser, generally speaking, a blogger will need to generate at least a thousand views per month before they can start running ads. Some bloggers may be able to monetize their blogs with less traffic.

Aim for at least 45,000 yearly pageviews. Get at least 11% of traffic from organic search. Grow organic traffic by 8% each month.

After in-depth industry research and analyzing our very own results from the Wix Blog, we've found that the ideal blog post length is between 1,500 - 2,500 words, with a sweet spot right at 2,450.

Blogs have some characteristics that millennials are drawn to, like serving as a reference for future purchases, researching brands, or learning something new. If you are looking to gain millennial readership, think about the way they behave online, and if the posts you're creating cater to the millennial audience.

On average, bloggers make around $45,000—with most bloggers earning somewhere between $38,440 to $51,906. However, there are a lot of variables that'll influence how much money you make blogging, so keep reading and I'll explain how to set the right expectations for your blog income.

Blogging will always be worth it especially if you find a niche you are passionate about. Whether it be for a brand, business, or for personal reasons, blogging will always give you results.

However, if you know what's working, starting a blog is still a totally viable strategy in 2023 and beyond. And in today's post, I'm going to share 5 things you can do to ensure your blog will grow, stay relevant, and be worth all the time and effort it takes to create great content.

Recipes and food

Food is an evergreen topic, and one of the most profitable blog niches. It also offers various sub-niches to explore, from quick and easy meals to information on specific diets. One food topic that has become increasingly popular in recent years is home cooking.

What is the most common blog topic? ›

Food is one of the most popular blog categories. Food blogs range from baking blogs to vegan blogs to baby food blogs. If you can think of a food topic, chances are that there is at least one blog about it.

Just remember, starting a blog is actually easy. Thousands of new blogs are started every day. Anyone can create a blog in 5 minutes, but very few people will create blogs that matter.

You cannot write what you want

Unfortunately, this is a huge downside of Blogging, the one that I learned the hard way. I started to rank on google when I stopped writing what I wanted to and started writing what people want to read, according to Google. That's a fact. It may be annoying but you will learn.

On average, it takes 2-4 years to build a successful blog. Around the 2-year mark, you should have enough content and a large enough audience to begin experimenting with different monetization methods.

An oldie but a goodie: Blogger started in 1999, and it still has plenty to offer in 2022. Many businesses still use it, and it offers a blogspot.com domain as well as the option to buy a custom one. Its experienced platform makes it easier for people with less experience to work with and build upon it.