How to promote your Instagram: 13 ways that actually work (2023)

It’s time to rethink how to promote your Instagram account.

Why now? Because the platform’s rapid evolution and growth mean that what worked in the past isn’t going to score you the same sort of engagement today.

Based on recent Instagram stats, the visual space is becoming more and more crowded with brands fighting tooth and nail for more customers.

As a result, it quite literally pays for brands to have as many tactics as possible to promote Instagram to their target audience.

In this guide, we’ve broken down 13 totally actionable ways to do exactly that. From optimizing your posts and profile to rethinking your approach to content promotion, any combination of these tips are fair game when it comes to Instagram promotion.

13 Ways to promote your Instagram Page

1. Ramp up your content production

There’s no shortage of Instagram content you can publish to fill up your feed.

Customer photos. Memes. Bite-sized videos.

And that doesn’t even scratch the surface of what’s available to you.

To figure out what performs the best among your audience, you’re going to need to experiment. That means ramping up your content production and posting more frequently.

Publishing to Instagram at least once a day is within the platform’s best practices. Heck, major brands like TopShop and H&M post up to three times per day (if not more often).

As you roll out more content, it’s crucial to squeeze more engagement out of your following by understanding the best times to post on Instagram.

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And speaking of which, that’s also why Instagram Stories are so valuable. Off-the-cuff content via Stories essentially allows you to “skip the line” and appear front-and-center in people’s feeds. Not only that, but you can freely post Story after Story without worrying about spamming your fans.

The takeaway here is that Instagram moves much quicker than it did a year or two ago in terms of content. Brands should ramp up if they want to keep up. To create content that your audience will love, make sure you have a comprehensive strategy in place and are using data to create more successful content. Download our Instagram marketing strategy guide to learn more.

A Guide to Instagram for Brands: Creating an Instagram Marketing Strategy

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2. Cross-promote your Instagram posts across other networks

The effort it takes to snag the perfect snapshot and craft a clever caption isn’t something that should go to waste.

Cross-posting your content to other social platforms is a no-brainer to get even more of an ROI out of your Instagram presence.

For example, you can promote your Instagram content across the likes of Facebook and Twitter to maximize your content’s reach.

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Although cross-promotion is a smart move, bear in mind that each social platform has its own best practices. For example, Instagram tends to go heavier on the hashtags while you might want to craft a slightly different description for images posted to Facebook.

Sound time-consuming? It doesn’t have to be.

Sprout Social’s Asset Library enables you to store images, videos and text in a centralized location for use across multiple social networks. Quickly find, edit and publish directly from the Asset Library to deliver engaging posts that are tailored to whatever network you’re using.

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And don’t forget to make your job even easier by using scheduling and publishing tools.

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With the help of the calendar and scheduler tools, we’re able to save time by scheduling and publishing the same post across multiple profiles in just one simple step.

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Sprout’s Optimal Send Times simplifies things further by scheduling content to post at the times most likely to generate engagement from your audience.

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3. Focus on people-centric content

Although Instagram is a place to score sales, it is still first and foremost a place to share experiences.

The popularity of selfies on Instagram speaks for itself, as does customer photos and pictures of people using products in real-world settings. Much of the appeal of Instagram is that brands are capable of advertising in a more human way without bombarding followers with messages that scream “BUY NOW!”

(Video) Instagram Marketing 101: Using Hashtags, Stories, and More to Grow Your Business

And on a related note, this is exactly why user-generated content such as customer photos are such a goldmine for brands. Not only do folks on the ‘gram love it when brands shout them out, but customer photos represent marketing firepower that proves that people dig your products.

But in order to spot and curate user-generated content for your feed, you’re going to need to understand how hashtags can help you promote your Instagram.

And that leads us to our next point.

4. Experiment with branded and industry hashtags

Brands both big and small should create a hashtag to encourage sharing and promotion on behalf of their followers. Doing so doesn’t have to be rocket science, either.

For example, Ernie Ball displays their #iplayslinky and #colorsofrocknroll hashtags loud and clear in their bio.

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In turn, they use the tag to promote their own posts in addition to thousands of loyal fans promoting the brand organically.

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See how that works?

Beyond your own hashtags, you should try to promote your Instagram using more general, community hashtags specific to your industry such as #6strings (music) or #unicornhair (beauty). Tacking on extra tags essentially makes your posts searchable by tag-followers and instantly increases your reach.

As noted in our guide detailing how to use hashtags across every social network, engagement peaks at approximately nine hashtags. Although you can certainly use less (or more), the takeaway here is that you should at the very least addsomething.

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Don’t forget to take advantage of hashtag analytics tools. Sprout lets you track and analyze hashtag performance to find out what’s resonating with audiences and optimize usage.

And with Sprout’s Advanced Listening, you can move beyond quantitative data to find qualitative insights related to hashtags, allowing you to fully understand campaign performance and measure share of voice. Additionally, you can identify related hashtags to dive deeper into the brand-relevant conversations consumers are having on social.

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5. Tag brands, followers and locations whenever you can

Tagging is a surprisingly effective way to promote your Instagram.

And no, we’re not just talking about hashtags.

For example, you can tag other brands and accounts in hopes of a shout-out yourself. Given that notifications ping anyone who receives them, relevant tags are a subtle way to encourage promotion.

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Likewise, it’s both courtesy and within Instagram’s best practices to tag anyone you might be regramming. Chances are they’ll be thrilled to be featured in your feed and will share the news with their own followers.

Don’t forget to tag locations, too! For example, if you have a physical location for your business or regularly attends events, location-specific posts allow you to explore new potential fans and followers.

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6. Publish Instagram content on-site

When it comes to ads, what better billboards than your own customers?

Featuring Instagram content on-site is a brilliant way to increase conversions. Why? Because when people see purchased products in real-world settings, they know that the brand in question has satisfied customers. Consumers can better visualize and understand a product for themselves when they see it “in the wild.”

Thus the rise of lookbooks and brands featuring user-generated content on product pages. For example, Casper uses an Instagram slideshow on-site to show off their satisfied sleepers.

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Of course, this all circles back to the need to promote your Instagram hashtag.

In addition to their Instagram bio, #TopShopStyle is plastered across the brand’s site and marketing emails to increase their tag’s exposure. The end result is more user-generated content and people promoting TopShop organically.

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7. Carve out your creative trademark

Creativity counts on Instagram.

Having some sort of niche or theme is a great way to both inspire your Instagram content and make yourself stand out from the crowd.

For example, Yeti is known for its feed full of high-res photos of the outdoors featuring adventures enjoying their products.

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Meanwhile, oVertone boasts a bold color-coded feed based on whichever shade of their product their currently promoting.

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If you’re stumped as to what your creative trademark should be, don’t sweat it. There are tons of Instagram apps (such as VSCO) which can help you add some creative flair to your photos. By using consistent gradients, colors and filters, you can make your feed feel more, well,you.

8. Work with influencers to extend your reach

As we mentioned earlier, Instagram benefits from being a platform where brands can essentially publish ads without shoving them in their followers’ faces.

Enter the rise of influencer marketing.

Simply put, influencer marketing entails a paid relationship with another Instagram account with a sizeable, engaged follower count. Influencers’ audiences should ideally mirror your ownor allow you to tap into a new sect of users that you’re trying to reach.

Influencers are akin to ads in the sense that the relationship does indeed cost money. However, finding the right influencer can be an incredibly cost-effective way to both sell products and grow your following.

Brands can spot influencers through hashtags and manual searching, or you can try Instagram analytics tools such as Tapinfluence or search an in-depth database related to your business.

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Remember: when identifying influencers, just make sure they have a following that actually engages with their content. Engagement rate calculators such as this one from Phlanx can help give you peace of mind about any influencers in question.

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9. Rethink how you present your products and promotions

This is a simple tip but is definitely something worth mentioning. And it relates to that other kind of Instagram promotion – the one with fun giveaways or sale items and can be incredibly valuable for your brand when done well.

So when you promote your Instagram in these instances, it’s crucial to present your content as must-see.

Instagram thrives on anything and everything “new.” Anything you can do to create a sense of hype is a major point in your favor.

For example, check out how Glossier hypes up their much-requested eye cream by surprising their followers a day before it drops.

Uniqlo publishes hype-heavy Instagram promotions and content, including calls-to-action for followers to check out their exclusive merch.

Pinup Girl also does a great job of highlighting why their products rock and allows their brand voice to shine through in the process.

As a rule of thumb, think “so what” before you hit “publish” for your promotions on Instagram. Doing so will ultimately encourage you to write more compelling captions.

10. Run a contest or giveaway

Here’s some food for thought: brands that run contests grow their followings 70% faster than those that don’t.

You might notice that many brands’ contest and giveaway-related posts receive insane amounts of engagement and that’s no accident. Done correctly, social media contests can result in followers and fans although they can also attract freebie-chasers. We recommend running a one-time contest promotion on Instagram to test the waters and determine whether or not contests are something you want to try for the long-term.

11. Optimize your profile for promotion

As you work through how to promote Instagram to new fans and followers, “looking the part” is essential.

This also applies to brands looking to attract more attention organically.

Let’s take a look at what makes an optimized Instagram profile. The good news is that there aren’t too many moving pieces of your profile itself to worry about.

Orlando’s East End Market is a prime example of a simple yet optimized profile. For starters, their username “eastendmkt” is short and sweet, all the while easy to find for locals searching for it.

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Their bio also ticks the boxes of an optimized profile, including a clear profile picture, compelling bio, branding hashtagand trackable URL. Everything about this Instagram bio lets us know what to expect from their feed and likewise that we’re in the right place.

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They also feature their email and phone number which is something to consider if you’re running a business account. East End also regularly tags other businesses and events to expand their profile’s reach. Oh, and not to mention their awesome visual content that their local followers love.

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12. Take advantage of Instagram Stories and its latest features

Stories are by far Instagram’s most popular feature.

Used by over 500 million users daily, brands should take advantage of Stories as often as possible when promoting on Instagram. For many businesses, this means publishing user-generated photos and behind-the-scenes content. The beauty of Stories is that you don’t have to worry as much about your visuals being polished or “perfect.”

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That said, creativity still counts when it comes to Stories. Among Instagram’s latest features, Stories are always at the center of them. For example, new interactive stickers such as the new Quiz sticker represent fresh ways that brands can engage with followers for a more unique and interactive type of Instagram promo.

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Keeping up with Instagram means staying active and on top of its latest features. If you’re regularly publishing to Stories and watching what other brands are doing, you’ll always be in-the-know.

13. Consider running a paid campaign

Last but not least, don’t neglect the potential of paid promotion on Instagram.

After all, social media at large is becoming increasingly pay-to-play. As part of Facebook’s insanely in-depth ad platform, you can use Instagram’s eye-popping ad options to win over new customers.

There are plenty of Instagram success stories out there including this example from Dunkin which cleverly uses both Stories and video to grab the attention of users.

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First familiarize yourself with today’s Instagram ad specs, then make sure you have the tools necessary to see how your paid efforts stack up against your organic Instagram presence.

…[T]hanks to Sprout’s Paid Performance Report, we’ll be able to easily show the impact these results have made.

Allison Gates
Creative Manager

Sprout’s paid tools for Instagram empower you to gain insight into the ROI of your overall strategy or compare the performance of individual campaigns to optimize appropriately. Easily highlight your top campaigns by video views, conversions, impressions, engagement and more.

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And with that, we wrap up our guide!

More ways to expand your Instagram reach

Instagram offers brands plenty of routes for content discovery and connection with audiences. Make sure you’re covering the essential best practices with these guides:

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  • Get more authentic Instagram followers with these 10 tips
  • 9 Instagram post ideas to spice up your account
  • How to regram on Instagram
  • How to get more Instagram Likes
  • How to craft an impactful Instagram bio for business

So, how do you promote your Instagram?

When it comes to Instagram promotion, you have plenty of tactics to experiment with.

And hey, that’s a good thing.

Making sure that your feed stands out means understanding the platform’s best practices and evolving alongside Instagram itself. Sticking to the tips above, or developing new Instagram post ideas can help you maximize your engagement as you promote your Instagram to new followers and customers. Start a free trial of Sprout Social to test out our Instagram tools hands-on.


Does promoting on Instagram actually work? ›

A promotion takes a high performing post and turns it up a notch. It takes it to the next level regarding engagement — ramping up likes, views, shares, and more. Instagram ads are great tools to convert potential customers to repeat ones. Sometimes, your goals may not demand a full blown ad campaign.

Do Instagram promotions increase followers? ›

A great way to gain followers on one platform is to ask current followers on other platforms if they want to follow you somewhere else as well. Additionally, to promote your Instagram, it's important to get started with Instagram promotions and ads. This will help you reach a wider audience.

Why is my Instagram promotion not getting views? ›

The most common issues are problems with audience selection and targeting. Check your ad dashboards and ensure that you've got the right audience selected. Also, check to make sure that Instagram is set as the preferred ad channel. This will cure the majority of Instagram ad deliverability issues.

How can I get 1000 followers on Instagram? ›

How to Get Your First 1000 Followers on Instagram
  1. Make your Instagram bio count.
  2. Connect with your network.
  3. Find your audience.
  4. Live by the '5 likes, comment & follow' rule.
  5. Find your voice as a 'brand'
  6. Post engaging content.
  7. Write catchy, shareable captions!
  8. Optimize your imagery for Instagram.
7 Nov 2022

How long should I promote on Instagram? ›

For contests and giveaways, it's a good idea to set strict guidelines since you don't want people to keep entering for days on end. For other types of Instagram promotions, a week is generally long enough since you want to keep followers excited and engaged without getting bored.

How do I grow my Instagram followers organically? ›

  1. How to Grow Your Instagram Account Organically.
  2. Optimise Your Posts.
  3. Keep Your Followers Engaged.
  4. Use Instagram Shoutouts.
  5. Regram Content.
  6. Hobnob with Influencers.
16 Jun 2022

What is the most popular content on Instagram? ›

The most-liked post on Instagram is a photo of an egg, which has been liked by over 56 million different accounts as of June 2022. The post is also the most-liked internet post of all time of any website.

Should I pause Instagram promotion at night? ›

Pausing your ad is a good way to extend your budget! Disable the ad at any time, and then turn it back on again when you're ready. You ad budget isn't affected until you resume the ad.

How can I attract more followers on Instagram? ›

17 ways to get more Instagram followers
  1. Incorporate Reels into your content mix.
  2. Cross promote content.
  3. Curate your profile grid.
  4. Work with brand ambassadors.
  5. Get follows from your loyalty program.
  6. Market through your personal Instagram account.
  7. Get on feature accounts.
  8. Use the right hashtags.
22 Feb 2022

How many followers do you need to get bonuses on Instagram? ›

Getting ad money requires at least 10,000 followers, five (or more) Reels videos, and 600,000 minutes of viewership over the last 60 days. Whether you're eligible to place ads on your videos –or you just want to focus on Play Bonuses — those are all the ways you can get paid with Instagram Reels.

How many followers do you need to do promotions? ›

Starting Out as a Micro-influencer

In fact, many brands prefer working with small-scale promoters because they typically have higher levels of audience engagement. These micro-influencers typically have between 5,000 and 30,000 followers, though companies tend to prefer people with at least 10,000.

What is the Instagram algorithm 2022? ›

The Instagram algorithm is a set of rules that rank content on the platform. It decides what content shows up, and in what order, on all Instagram users' feeds, the Explore Page, the Reels feed, hashtag pages, etc. The Instagram algorithm analyzes every piece of content posted to the platform.

Are reels better than posts? ›

Compared to In-Feed Posts, Reel's laid-back vibe gives you an opportunity to flaunt your creativity. You're also able to create content that doesn't require extensive planning and flawless execution. As an added bonus, the creative tools built into Reels can really make your clips pop.

What is the easiest niche to grow on Instagram? ›

Best Instagram niches for growing your profile in 2022
  1. Health & Fitness. With the growing number of global health and environmental issues, no wonder many people decide to take special care of their health and lifestyle. ...
  2. Beauty. ...
  3. Fashion. ...
  4. Lifestyle. ...
  5. Business (making money online) ...
  6. Animals (pets) ...
  7. Food & Cooking. ...
  8. Traveling.
4 Oct 2022

How often should you post on IG to grow? ›

During Instagram's 2021 Creator Weekend, Adam Mossieri (Head of Instagram) was asked about the ideal number of posts for businesses to make to succeed on the app. He said there was no set formula, but an ideal strategy is to share a couple of in-feed posts per week and a couple of stories per day.

How much is 1k on Instagram? ›

However, to answer the initial question of how much you can make with your Instagram account with a 1k followership, the number can vary anywhere between 10$ to 1000$. Again, the amount depends on multiple factors. So, if someone else is getting paid $10, you will not need to be paid the same.

Do hashtags get followers? ›

Using the “right” hashtags can put you in front of your target audience, even if they haven't connected with you before. This can translate into more engagement, more followers, and more customers for your brand or business! But that's not all. Hashtags also have plenty of uses beyond improving your discoverability.

How much does Instagram pay you if you have 10000 followers? ›

A content creator on Instagram with 100,000 followers can earn about $200 per post, while someone with 10,000 followers can make about $88 per post.

What time of the day is best to promote on Instagram? ›

The best time to post on Instagram is 11:00 AM on Wednesdays. The best time to post on Twitter is 8:00 AM on Mondays and Thursdays. The best time to post on LinkedIn is 9:00 AM on Tuesdays and Wednesdays. The best time to post on TikTok is 7:00 PM on Thursdays.

Should I post everyday on Instagram? ›

Is How Often You Post on Instagram Important? Yes. In terms of how often should you post on Instagram, frequency is everything. By posting at least once a day, you're showing your followers that you're dedicated to your account, and also have a lot of interesting things to show them.

How many Stories should you post a day? ›

So, as a general rule of thumb for Stories, posting more than once a day can be more beneficial to your brand. The head of Instagram, Adam Mosseri, suggests posting two stories per day, while other research suggests that brands should post up to 7 stories per day.

How do you grow followers without paying? ›

Run a contest or do giveaways. This is a great trick for increasing your Instagram followers within a few days. Running a contest or doing a giveaway doesn't necessarily mean it's going to leave you out of pocket, but you'll need to have a reward that will speak to the type of followers you're looking to follow you.

Why is it so hard to grow on Instagram? ›

Why is it getting harder to grow on Instagram? Supply and demand. The more supply of content, and more supply of users, the harder it is to make content move. This is why new platforms keep emerging and you see higher engagement rates.

How many times should I post on Instagram a week? ›

It is generally recommended to post to your Instagram feed 2-3 times per week, and no more than 1x per day. Stories can be posted more frequently.

Is Boosting posts on Instagram worth it 2022? ›

Yes Instagram ads are definitely worth it, however it depends on the kind of audience you want to reach out to. Instagram has higher concentration of users from the younger age group. So if you want to market your product to a younger audience, then Instagram can do wonders for your campaign.

Can your followers see if you promote a post? ›

If you have added your followers in your audience list. They will be able to see your sponsored post. However, without any third party tool or service no one except you will be able to see if your post was promoted.

Who has the #1 on Instagram? ›

Cristiano Ronaldo is the most-followed person on Instagram, with over 496 million followers. Kylie Jenner is the most-followed woman on Instagram, with over 372 million followers.

Do hashtags increase likes? ›

Hashtags help you reach more people in your target audience and ultimately get more likes on Instagram.

How do I grow my Instagram overnight? ›

Here is How to Grow 100+ Instagram Followers Overnight
  1. Make sure that your account has been switched to a business account. ...
  2. Change your bio information to help you become more discoverable. ...
  3. Follow the hashtags you use when posting. ...
  4. Seek like minded pages that you can connect with.
4 Mar 2022

How do you know your Instagram is growing? ›

Go to your profile. Tap the Insights action button. You can also go to in the upper right corner, and tap Insights. Tap the metrics under the Overview section or specific content you've shared for a more detailed breakdown.

What should you not do on Instagram to get promoted? ›

You must not inaccurately tag content or encourage users to inaccurately tag content (example: don't encourage people to tag themselves in photos if they aren't in the photo). Promotions on Instagram must include the following: A complete release of Instagram by each entrant or participant.

Can you promote 2 posts on Instagram at the same time? ›

You can only promote one platform at a time. If you want to promote multiple platforms, you'll need to re-create the same ad but select another platform.

Should I DM for promotion on Instagram? ›

DM on Instagram will help not only to save the time that you can spend on creating quality content but also to promote your account to the top of popularity as efficiently and quickly as possible! We all know that the more popular your account - the more earnings on the Internet you can expect.

How can I increase my followers automatically? ›

How to auto follow on Instagram
  1. Create a free Phantombuster account.
  2. Connect to Instagram using PhantomBuster's browser extension.
  3. Give the URLs of the Instagram profiles you want to auto follow.
  4. Choose to follow, unfollow, or block the profiles.
  5. Specify the number of profiles to process per launch.
  6. Set the Phantom on repeat.

How do instagrams go viral? ›

To go viral on Instagram, you need at least 100,000+ likes and views and thousands of comments, even if your account only has a few hundred or thousand followers. But achieving that benchmark isn't easy. You need so many other things working in your favor.

How can I increase my followers in one day? ›

Try mentioning other users in posts, tagging other users, getting other users to mention you in their posts, getting other users to share your posts and to like them, things like that. That's probably your best bet. Thanks!

How many followers on Instagram do you need to make $1000 per month? ›

It was estimated that an account with 10k-15k followers can easily attract several brands and get $150-$200 per post and earn more than $1,000 every month.

How much Instagram pay for 1m followers? ›

How much money does 1 million Instagram followers make? An influencer with 1 million Instagram followers will make $10,000 per post. If you are an influencer with more than 1 million followers, you can charge anywhere from $10,000 to $100,000 per post or campaign.

How do I get paid for reels? ›

Instagram pays out Play Bonuses based on the views you get on your Reels. Eligible creators with a business or creator account can earn money on Reels that generated at least 1,000 views within a 30-day period.

How many followers do you need to promote on Instagram? ›

Brands post campaigns you can participate in. Post a picture with the specified hashtags on Instagram and get paid. You need at least 700 engaged followers to be eligible.

Who is the highest paid Instagrammer? ›

Cristiano Ronaldo is the world's top Instagram earner, making $85.22m in 2021 from sponsored posts. Rival soccer player Lionel Messi is in close second place, with $71.96m. Ellen DeGeneres is the top Instagram earner in the U.S., making $33.73m per year.

How much is Instagram paid promotion? ›

How much does it cost to advertise on Instagram 2021? To advertise on Instagram in 2021, ​​expect to pay somewhere between 20 cents and $2 per click (CPC). According to Revealbot data, the average Instagram CPC in July 2021 in the United States was $1.28 per click.

How do I grow my Instagram account? ›

How can I increase my followers on Instagram?
  1. Use the right Instagram hashtags.
  2. Steal your competitors' followers.
  3. Use geotags on Instagram posts.
  4. Organize Stories into Highlights.
  5. Post user-generated content.
  6. Collaborate with other brands.
  7. Post at the best times.
  8. Use Instagram analytics tools.
1 May 2018


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