How To Find SaaS Ideas (2022) (2023)


In this guide, you'll learn step-by-step methods you can use to find SaaS ideas that people will pay for. Following that, you'll learn a few ways to validate your idea before you go out and build the product.

When I was starting out, trying to find what to work on, this was the guide I wish I had. I've gone through plenty of failed products before finally starting Vocalmatic, a product that solves a real problem that people are willing to pay for.

If you're interested, I also wrote a post on Keyword Research For SaaS. Check it out if you're at that stage of your bootstrapped journey.

Overtime, this article will get updated with new methods for finding SaaS ideas as they are discovered.

So, without further ado, take a look at the table of contents to see what you're getting into!

Table Of Contents

  • Intro: What You'll Learn From This Article
  • Change Your Focus: Focus On Finding Problems Over Finding Ideas
  • Method #1: The Job Search Method
  • Method #2: The App Store Method
  • Method #3: The What-They're-Using-Excel-For Method
  • Validate Your SaaS Idea: The Keyword Research Method
  • Validate Your SaaS Idea: Keyword Research using UberSuggest
  • Validate Your SaaS Idea: The Question Research Method
  • Build Your SaaS Product: Build Your MVP, Fast
  • Build Your SaaS Product: Split Your Time 50/50, Product Development and Marketing

Intro: What You'll Learn From This Article

When starting out, I had no clue how to build a SaaS product. I would come up with ideas, most of them fun, but none of them were something people would pay for.

Over the course of a few years, I've developed an eye for spotting product ideas I could build that people would pay for. This came from observing how companies operated from within at my full-time job as a developer, to consuming tons of articles, videos, and blogposts online about starting a SaaS business.

So, to help those interested in building SaaS products, I put together this course to speed-up the process of identifying products you can build.

But before we get into the methods, you have to change your mindset on all of this. Let's go over that in the next section!

Focus On Finding Problems Over Finding Ideas

To find good SaaS ideas, you need to change your focus.

What most people recommend is that you "find ideas". Not only is this advice that's hard to act on with no clear direction, but it's advice that can typically lead someone astray.

What you need to do instead is focus on finding problems that people have.

Once you've found a problem, it's pretty easy to come up with ideas on how to solve it!

Why Focusing On Problems Is Important

Hands down, it's because it's the fastest way to getting paid.

Here's why: problems themselves are grounded in 2 things - time and money spent. Solve either one of these with your product and people will be inclined to pay for your solution.

An Example

Let's talk about the Time Spent aspect. And let's imagine you're a Graduate Student Researcher.

(Just an FYI, I'm going to refer back to Vocalmatic quite a bit because I think it's a great example of a lot of the concepts outlined in this course)

As part of your research, you have to do a lot of interviews with people. And part of that requires that you transcribe your interview recordings into text.

Researchers probably have a lot of other things to do and take care of. Spending hours transcribing an interview can cut into the time they need to work on other things.

Here, they are experiencing the problem of spending a lot of time doing something that most don't find enjoyment in.

Now, lets take it a step further.

Let's say you want to instead outsource the work to a third-party to transcribe. You would have various options to go about doing it, but what you'll notice is it's pretty pricey to go this route.

What are your other options?

Well, I'd say a solution where they don't spend a lot of money and where it would cut down on the time it takes them to transcribe their recordings.

Automatic transcription software is a viable option if you aren't able to spend too much money, and are willing to put in some time to transcribe the audio into text.

(Video) Finding SaaS Ideas. Find Your Next Profitable SaaS Product.

In Summary

Start paying attention to the problems that people are facing. Get a pulse on what people are saying they struggle with. From there, you'll be able to identify problems, which in turn can become products that solve those problems!

In the next section, we're going to go over the first method you can use to find SaaS ideas. All the methods we talk about are deeply grounded in the priciple of finding problems, so make sure you keep that in mind!

Method #1: The Job Search Method

Now that we've gone through how to change your mindset on finding a SaaS idea, I'd like to introduce The Job Search Method.

As mentioned in the previous section, the Job Search Method is deeply grounded in finding problems that people have. It will lead you right to the problems that people have.

Let's jump right in to the Job Search Method!

Step 1 - Find an Industry

Before finding problems, we have to choose an industry. I like to use this website when trying to find an industry to explore.

What you're going to notice is that there are TONS of industries to choose from. This, of course, is a great thing as it means there are plenty of opportunities out there.

Take some time to go through the list of industries - read up on the Wikipedia pages and blog posts on it or maybe watch a few videos on YouTube to learn how things operate in an industry.

It might take some time, but once you've found an industry that is interesting enough to you, what you want to do is to start learning about the types of jobs that exist in those industries.

Step 2 - Find Jobs Within That Industry

To find jobs in an industry, simply put the industry name right into a job search engine, such as Indeed.

For example, if I decided to choose the Car Dealers industry, I would enter "car dealers" into Indeed.

The term "car dealers" isn't a job, but what Indeed will do is show you jobs within that industry. This will be your starting point to finding even more jobs that exist in that industry.

Within the search results for "car dealers", a job that came up as "Service Manager". Let's use this as an example for the next step.

Step 3 - Pay Attention To The Job Description

Now that we've found a job, we can start to dig into the job description.

Here, what you're looking for are the responsibilities that this job requires. This is the core of this method.

After reading through the job description, what you need to do is pay attention to the terms that are the job responsibilities of that person and to see if that job responsibility has any relevance to a software product.

Step 4 - Start Building Search Keywords Based On Your Findings

Here's the formula for creating a keyword that you need to use to find potential SaaS ideas, based on what you found in the job description:

Job Responsibilty + the words "management software"

For example, as a Service Manager, you need to "ensure compliance with Health and Safety regulations". That is a job responsbility. Now, combine with "management software" and you get the full keyword of, say, "Health and Safety management software".

How To Find SaaS Ideas (2022) (1)

Great! We now have a lead to a potential SaaS product. All you have to do now is enter that keyword into a search engine like Google and see what comes up.

In a future section, we'll dive a bit deeper into using keywords to validate your idea, but for now here is a list of things to watch out for as you search for the term "health and safety management software":

  • Are there ads trying to advertise for this type of product?
  • Do other products exist out there for the keyword you entered?
  • Are there other related terms that come up that you can use to further refine your search?

If there are signs that other products exist out there, such as people advertising their products, then that's a really good thing. It shows it's a validated market and that people are willing to pay money for software solutions.


The Job Search Method helps you find problems that people have, based on their job description. It's a repetable method that you can use to narrow down your search for finding SaaS ideas.

In the next section, we'll go over another method, called the App Store Method!

Method #2: The App Store Method

App Stores are a great place to find SaaS ideas. They exist to solve problems for users of a particular platform, so it's pretty easy to find the ideas within them.

(Video) 5 Micro SaaS Ideas You Can Start In 2023 (...and Replace Your Job)

Best of all, app stores are where other people have done the hard work to validate an idea by simply having an app on the app store!

Let's go over the steps to finding a SaaS idea using the App Store Method:

Step 1 - Choose an App Store

There are plenty of app stores you can choose from. The one that I like to use is the Shopify App Store.

Other app stores that you could explore are:

  • Apple App Store
  • Salesforce AppExchange
  • Big Commerce App Store
  • Chrome App Store
  • Google Play Store

And many more. In this guide, we'll mostly focus on the Shopify App Store, although the principles are all the same.

Step 2 - Choose a Category

Within the Shopify App Store, they've organized the apps based on category, such as marketing, customer support, and inventory management.

Select any category that interests you. We will be going deeper into the category to find the types of apps that fall in each category.

Step 3 - Sort the Results

Once you've chosen a category, what you want to do is sort the results of the apps that are in that category from top to bottom, based on review or installations.

You want to be able to filter out the apps that are the most popular, so you can see what type of apps people on the platform are most likely to use or buy.

Step 4 - Find the 1 Star Reviews

After selecting one of the top apps, navigate to their review section. Then, filter the reviews by the 1 star reviews.

You'll be shown the reviews of the application where people are pretty unhappy with the app. Some will be detailed, others will be simple sentences expressing their disatisfaction.

As you read through, pay attention to reviews where people discuss things that are severely lacking from the app. This is where the problems that users really care about will surface.

Knowing these short comings will be your competitive advantage in solving the problem that their app was supposed to.

Step 5 - Use your findings to come up with a SaaS Idea

After going through the steps above, you should be able to come up with an app idea to build.

Remember, the app that you found exists to solve a problem, so you could simply imitate the app.

But instead of flat-out imitating it, you should focus on building an app that solves the main problem and sovles the problems you've identifed in Step 4!

Method #3: The What-They're-Using-Excel-For-Method

And finally, we've come to what I like to call the What-They're-Using-Excel-For Method.

Yes, I'm talking about the spreadsheet software from Microsoft, or if you use Google Sheets, that works too. The name could also be What-They're-Using-Spreadsheets-For method as well!

Here is what you need to do to put this method into action:

Listen to what people use spreadsheets for

If you're into this like I am (and you probably are, since you're reading this!), start paying attention to what people are using Excel for in their day-to-day jobs.

As we described in the first method of finding SaaS ideas, you can ask clarifying questions when people describe what they do at their jobs. If a task they mention sounds like they might be using spreadsheets for it, just ask them "what software do you use to do that?".

Two things will happen.

One, they will tell you about a piece of software they use to solve that problem for them.

Or two, they will tell you that they have a spreadsheet to help them solve that problem.

Either way, it's a win-win. If they talk about using spreadsheets for that task, you could find out further if software would make their lives easier and if that is something they (or their company) would pay for!

(Video) SaaS Product Ideas for Your Next Billion Dollar Startup

Now that we've gone through the 3 methods you could use to find SaaS ideas, it's time to validate these ideas. The best way to validate ideas is to talk to potential customers, but the follow sections will go over how to validate your idea without having to talk to potential users.

Validate Your SaaS Idea: The Keyword Research Method

Want to learn keyword research a little more in depth? Check out this post on How To Do Keyword Research For SaaS

Now that you've come up with a SaaS idea, the next step is validating your idea. In this section, we’ll talk about how to validate your idea using Keyword Research.

The overall goal is to find keywords that people are searching for that will surface your SaaS idea. In this section, we’ll refer back to the example from the Job Search Method of “Health and Safety Management Software”.

Enter your SaaS idea into Google Keyword Planner

Before you can use Google Keyword Planner, you need a Google Ads account. It’s free to make one so go ahead a register here.

Once you’ve registered, go to the Google Keyword Planner tool. There, you would enter the keyword “health and safety management software”.

After entering your keyword, Google’s Keyword Planner will give you a range of numbers based on the number of searches that happen per month. They will also give you the price per click.

Generally, the higher the number, the more people are searching for these keywords, meaning it's what people are interested in finding a solution for.

Here’s what the result for “health and safety management software” looks like:

What you’ll notice is that there are a good amount of searches for this term! There are also other keyword ideas to help expand your reach.

This is a good sign, as it shows people are searching for a solution to this particular problem.

Just a side note to keep in mind - there will be ideas that you come across that don’t have the same kinds of results. If that’s the case, try finding another idea, as this one might not be worth putting the effort into!

Enter your keyword into Google Search

In step 1, you saw that there were people searching for your keyword, and related keywords as well.

Now, it’s time for you to enter the keyword yourself into Google Search.

To further validate your keyword and idea, what you should do is:

  • See if there are ads that appear for your keyword
  • Look at the top organic results to see if there are other similar software out there

If your search shows any or both of these results, it’s a pretty safe bet to say that people are looking for this type of solution. In other words, you can say your product idea is validated!

Further checks you can do is to research deeper into the other solutions out there. Do things like research their pricing and to learn more about their products as well.

Validate Your SaaS Idea: Keyword Research using UberSuggest

In the previous section, we went over using Google Adwords for your keyword research. They have a tool called the Keyword Planner.

In this section, I want to introduce another tool you can use that is free and doesn't require you sign up for an account. It's called UberSuggest!

It's a keyword research tool much like the keyword planner, where you can enter your terms and get the same information, such as search volume.

So, go ahead and try it out for your keyword research here.

Validate Your SaaS Idea: The Question Research Method

Another method you can use to validate your SaaS idea is to use the Question Research Method.

Although the main purpose of the method is to validate the idea, it has two other important outcomes:

1) You'll start to uncover the competitors in the niche of your product
2) You'll start to find the types of questions and answers around your product

This will form the basis of your SEO marketing strategy for getting your product in front of potential customers

(Video) Get SaaS Ideas in 2022

Let's dive into the Question Research Method

Step 1 - Start with a "What" question

To start with a "What" question, simply enter the search term: "What is (your SaaS idea)"

For example, you can enter "What is Health and Safety management Software?" into Google

Keep in mind, we are relying on Google to surface other related terms and questions about the keyword that we entered. We're pretty much getting started with going down the rabbit hole of understanding what Google returns as answers to search queries.

After entering that term, google will return results that look something like this:

Here's what you should pay attention to:

  • New Keyword: "Health and Safety Software" is also known as EHS Software. Great! Another keyword to look into.
  • A Potential Competitor in the space: seems to build EHS related software. This alone validates that your SaaS idea is something that people purchase.

From that search alone, I'd feel pretty confident that the Health and Safety Management Software route is a validated one. There other other terms that describe that keyword (jargon in the industry) as well as competitors out there.

Step 2 - Repeat the process with the other "W" Questions

In Step 1, we tried the "What" question. Now that we have an understanding on what EHS / Health and Safety software is, we can put our questioning hat on and ask further questions about that type of software.

Some examples include:

  • How does EHS software work?
  • Where does EHS software get used?
  • What industries use EHS software?
  • Who uses EHS software?

With questions like these, you'll start to uncover more and more competitors and potential avenues of breaking into the market with your SaaS product.


To wrap it all up, start by asking Google questions about your new found keyword from your SaaS idea. Then, pay close attention to the results that are returned by Google to find Competitors and New Keywords that you can use to learn more about the industry.

Once those start to surface, you can decide whether or not to pursue this idea further. This method will at least give you an idea of how to go about bringing your product to market.

Build Your MVP, Fast

Now that you've figured out a SaaS idea and have validated the idea, it's time to start building the first version of your product.

What you want to focus on is building the core functionalities of the product and getting it out there as fast as possible.

There are two reasons why you want to build it as fast as possible. The first, is it lets you test the market to see if people really do want your product. You can even start off with just a waitlist sign up, while describing exaclty what it is that your product does.

The second reason, and this is more long-term thinking, is that while you are building your product, search engines like Google will already know you exist. That way, when you publish any new blog posts or any type of content on your website, it wouldn't take long for it to rank.

An example of when you take too long to build something

Back in 2017, I spent 8 months building a product that no one wanted. I went crazy with building a fully featured product.

It was a very big time sink!

Ever since then, I learned not to spent too much time building out something fully featured, but instead, build something simple with the core features and test the waters to see if people will use the product at all.

Read all about my failure, which I'm actually really proud of, here!

Build Your SaaS Product: Split Your Time 50/50, Product Development and Marketing

And finally, the last thing I want to teach you about is splitting your time between product development and marketing. This idea is borrowed from an amazing book called Traction.

As your are building your SaaS product, be sure to spend half your time on marketing and half your time on developing the product. A SaaS business requires both to work.

From your marketing efforts, you build up a userbase where you can get ideas for new features. You will also learn how best to develop for the users you are attracting.

From your product development efforts, they will be driven by feedback that come from your users.

Having both working in sync will be vital to growing your SaaS product and business!

(Video) Best SaaS Startup Ideas for 2023


What are the top 3 most important aspects of SaaS? ›

Some of the must have or nice to have features and key characteristics of SaaS applications are the following:
  • - Multi-tenancy model.
  • - Automated provisioning.
  • - Single Sign On.
  • - Subscription based billing.
  • - High availability.
  • - Elastic Infrastructure.
  • - Data Security.
  • - Application Security.
Dec 21, 2022

How much money do you need to start a SaaS company? ›

Costs begin to grow with the addition of features, such as user authentication, file storage, and email notifications. In general, a brand new SaaS startup is developed on a budget ranging between $50,000 and $500,000.

Is Micro SaaS profitable? ›

Micro SaaS is considered to be focusing on a narrow market that is Niche Market with a small team and limited customers. With their recurring profits, fewer capital needs, low risk, dedicated customers and minimal operating expenses, Micro SaaS has started attracting many entrepreneurs towards them in recent years.

Can you get into SaaS sales with no experience? ›

If you can successfully leverage your 'soft skills' into a demonstrated aptitude for selling, then you can break into the SaaS sales industry. There are a few ways to do this without having any directly related experience, which we outline in depth below.

What multiples are SaaS companies selling for? ›

SaaS Metrics that Impact Valuation. SaaS businesses typically fall within the 4x – 10x annual profit (SDE) range, and this can be determined by a large number of SaaS metrics.

What are the most attractive feature of SaaS? ›

Customer Identity & Access Management and Customer Experience become Attractive Qualities for Software as a Service Provider. Software as a Service (SaaS) is the future for many software solutions – there are many reasons for this, including quick and easy setup, low maintenance, and fast availability of new features.

What KPIs most important for a SaaS? ›

The most important SaaS KPIs are churn, monthly recurring revenue (MRR), customer lifetime value (CLV) and customer acquisition cost (CAC). These deliver essential insights into your customers, as well as your company's financial health and prospects.

What is the future for SaaS? ›

SaaS business revenue is expected to reach somewhere around $716.52 billion by 2028, increasing at a compound annual growth rate (CAGR) of 27.5% since 2021. Like any expanding competitive market, customers have become spoiled with choices.

What is Rule of 40 for SaaS companies? ›

The Rule of 40 is a principle that states a software company's combined revenue growth rate and profit margin should equal or exceed 40%. SaaS companies above 40% are generating profit at a rate that's sustainable, whereas companies below 40% may face cash flow or liquidity issues.

What is the rule of 50 SaaS? ›

Stated simply, the Rule of 50 is governed by the principle that if the percentage of annual revenue growth plus earnings before interest, taxes, depreciation and amortization (EBITDA) as a percentage of revenue are equal to 50 or greater, the company is performing at an elite level; if it falls below this metric, some ...

How hard is it to sell SaaS? ›

The Truth About SaaS Sales

It's hard. You can't sell a customer once and go on to the next deal. You have to keep selling your customers on the value of your product, month after month, year after year. Some of them will churn.

What is a good profit margin for SaaS? ›

Understanding why gross profit margin is important and how it's calculated is good, but it means little without context. SaaS companies should achieve a gross profit margin of 75%, and anything below 70% may raise concerns for financial advisors, investors, VCs, and analysts.

How do I make money with SaaS? ›

Most SaaS vendors make money via a usage-based pricing model, such as a monthly subscription. Some offer free services that use advertisements to earn revenue. A few SaaS enterprises also promote the sale of upgraded or premium versions for additional fees.

How much do people in SaaS sales make? ›

While ZipRecruiter is seeing annual salaries as high as $155,000 and as low as $23,000, the majority of SAAS Sales salaries currently range between $50,000 (25th percentile) to $100,000 (75th percentile) with top earners (90th percentile) making $138,500 annually across the United States.

Is SaaS sales stressful? ›

Plenty of SaaS salespeople find themselves feeling overwhelmed and stressed. The most common stressor amongst salespeople is typically their ability to hit their quotas.

Why do most SaaS startups fail? ›

22% of startups fail because of a poorly implemented marketing strategy; 18% of startups fail due to problems with the team and human resources; 16% of startups fail due to cash flow and other financial issues; 6% of startups fail due to technical issues such as poor cybersecurity and outdated solutions.

What percentage of SaaS companies fail? ›

Over 90% of SaaS startups fail, only 35% get past the 10-year mark, and only 40% of these ever become profitable. To avoid product failure, don't launch without achieving product-market fit first. Good product positioning helps achieve customer fit and avoid customer dissatisfaction.

What is a good monthly growth rate for SaaS? ›

SaaS company growth rate depends much on a company development stage. On average, the revenue increase falls into the 15% to 45% year-to-year growth range.

What is a good EBITDA for a SaaS company? ›

This number is a well-known figure in the SaaS Industry that assesses the health of your SaaS Business. The formula says that if you add together your revenue growth rate and EBITDA profit margin, and if their sum equals more than 40%, your company is healthy and doing well.

Can you make a lot of money in SaaS sales? ›

With the right salesperson or sales team, a SaaS company can grow exceptionally well. SaaS companies are all about growth. As a business model, it's more profitable than service-based businesses, which is why investors are so keen to put money into them. SaaS founders are usually entrepreneurs.

What are the most popular SaaS categories? ›

The most common types of SaaS solutions are Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), Content Management System (CMS), Project Management Software, Sales, Marketing, eCommerce.

What are the 2 basic components of SaaS? ›

The essential SaaS components are: CRM system. Marketing automation.

Is SaaS a hard skill? ›

Some people think that SaaS copywriting is easy, but if you're in the industry already, you'll likely know it's not so simple. Experienced SaaS copywriters need to be good editors, strategists, self-managers and stand out against their competition.

What is the magic number in SaaS? ›

SaaS Magic Number FAQs

Your SaaS magic number should be as high as possible, but any number above 0.75 is a good benchmark for your company. A magic number below 0.5 indicates problems with your business model, while a magic number between 0.5 and 0.75 should cause you to reconsider your growth investments.

What are the 5 key security elements of SaaS model? ›

Seven security risks to discuss with your SaaS supplier
  • Access management. Access management is critical for every SaaS application due to the presence of sensitive data. ...
  • Misconfigurations. ...
  • Regulatory compliance. ...
  • Storage. ...
  • Retention. ...
  • Disaster recovery. ...
  • Privacy and data breaches. ...
  • Risk assessment.
Dec 4, 2022

Is SaaS going in 2022? ›

Gartner forecasts global SaaS spend to grow by 16% in 2022 to $177 billion, driven by: Increased usage among companies that already use SaaS. Late adopters using SaaS for the first time.

What do SaaS companies struggle with? ›

Escalating customer acquisition costs—driven by the increased cost of talent and by the declining performance of saturated B2B marketing channels. Lower switching costs—every industry use-case now has multiple vendors and with data portability the norm and budgets established, its easier to change vendors.

What is the SaaS rule of 78? ›

78 is the magic number when it comes to SaaS, to predicting the MRR (monthly recurring revenue) you need to keep hitting month-in-month-out to reach your ARR (annual recurring revenue) goal for the next year. Simply subtract your target ARR from your last year's ARR and divide by 78. It really is that simple.

What is rule of 70 SaaS? ›

The rule of 70 is a calculation to determine how many years it'll take for your money or an investment to double given a specified rate of return. Investors can use this metric to evaluate various investments including mutual fund returns and the growth rate for a retirement portfolio.

What is average CAC for SaaS? ›

SaaS Companies usually has an average Acquisition cost 205 USD. You can consider this pricing range to be the median of overall average customer acquisition costs among the industries.

How much should I sell my SaaS for? ›

According to market analysis of the last 10 years, SaaS businesses typically sell for 3.0x – 12.00x annual profit (EBITDA) range, depending on many of the variables discussed above.

What is Palantir rule of 40? ›

Palantir's future

Examining Palantir with a rule of 40 lens -- often used to judge if a company is growing quickly enough to warrant losing money -- is calculated by adding its revenue growth to a profit margin of some type and seeing if it is above 40%.

What is a good SaaS multiple? ›

What is a good ARR Multiple benchmark? The median ARR Multiple for public SaaS companies is 17X, with the 75th percentile hovering around 26X. In general, SaaS companies tend to have an ARR multiple between 4X and 9X.

What are sales biggest challenges in selling SaaS? ›

Read on to discover the roadblocks you face selling enterprise SaaS solutions, and how to overcome them.
  • Challenge 1: Product Is Complex.
  • Challenge 2: Sales Cycles Are Longer.
  • Challenge 3: Buying Committees Have Multiple Buyer Personas.
  • Challenge 4: Buyers Run the Sale.
  • Challenge 5: Qualifying Leads is More Complex.
Nov 13, 2022

How long does it take for SaaS to be profitable? ›

And then you need an extra 12-18 months in order to reach a cash-flow-positive point. Then, within 3 to 6 years you can improve even more your profitability and after 9 or 10 years you'll manage to achieve significant growth.

Is SaaS sales a good career 2022? ›

Yes, selling SaaS can be a profitable, rewarding career. The industry is well-established and one where sales representatives have the opportunity to make high commissions.

Is a 40% net profit margin good? ›

What is a Good Profit Margin? You may be asking yourself, “what is a good profit margin?” A good margin will vary considerably by industry, but as a general rule of thumb, a 10% net profit margin is considered average, a 20% margin is considered high (or “good”), and a 5% margin is low.

Is a 40% profit margin good? ›

Ideally, direct expenses should not exceed 40%, leaving you with a minimum gross profit margin of 60%. Remaining overheads should not exceed 35%, which leaves a genuine net profit margin of 25%. This should be your aim.

Is 60% profit margin too high? ›

For example, if the gross margin on your primary product is only two percent, you may need to find a way to raise prices or reduce the expense of sourcing or production, but if you're seeing margins around 60 percent, you're in a good position to drive substantial earnings.

What skills do I need for SaaS? ›

If you're looking to get into the technical side of things in the SaaS world:
  • Knowledge of programming languages. You should be familiar with at least one, if not more, programming languages in order to progress in the SaaS industry. ...
  • Cloud computing skills. ...
  • Critical thinking. ...
  • Communication skills.

Is SaaS passive income? ›

Building a SaaS is challenging, sure, but also, in theory, has the best potential to generate some very nice side income passively. After all, subscriptions get paid on a monthly basis and once you find a channel through which you acquire enough customers to offset the churn, in theory it could be the way to go.

Can you make millions in SaaS sales? ›

But almost every sales-driven SaaS company, at some point, maybe after $40m or $50m in ARR, and sometimes earlier, has their first sales rep that makes $1m+.

What is the highest paying sales field? ›

Here are the Top 10 Highest Paying Sales Jobs in 2022
  • Google Cloud - Field Sales Representative. ...
  • Amazon Web Services - Principal Account Manager L7. ...
  • Snowflake - Majors Account Executive. ...
  • Slack - Large Enterprise Account Executive. ...
  • Splunk - Strategic Regional Sales Manager. ...
  • Dell - Global Account Executive.

How do I get my first SaaS sale? ›

So how do you actually get the first customers for your SaaS? You can begin by contacting people from your network: friends, acquaintances, current and former co-workers, and ask them for introductions. Let them know when the product is ready and offer to help them with a demo.

What is micro SaaS? ›

What is micro-SaaS? It's a software-as-a-service business at the high level, but built more intentionally as a small business by an individual or small group of individuals. You could call micro-SaaS the future of lifestyle software businesses - location independent, recurring revenue, and hopefully low churn.

How do I get my first SaaS sales job? ›

We've established that you need to be technology savvy to work in SaaS sales. The best way to show recruiters that you've got that is either with a degree in a technical field or experience working in a technology company. Both of those will make it a lot easier to land a job in SaaS sales.

How do I find an affiliate with SaaS? ›

Where to Find Great SaaS Affiliates
  • Invite your existing customers. As always, we recommend beginning with your existing customers. ...
  • Search your mentions. ...
  • Partner with influencers & niche affiliates. ...
  • Collaborate with other SaaS businesses.

What is the rule of 40 in SaaS? ›

The Rule of 40 is a principle that states a software company's combined revenue growth rate and profit margin should equal or exceed 40%. SaaS companies above 40% are generating profit at a rate that's sustainable, whereas companies below 40% may face cash flow or liquidity issues.

What is the average base salary for SaaS sales? ›

How much does a SAAS Sales make? As of Jan 23, 2023, the average annual pay for a SAAS Sales in the United States is $82,153 a year. Just in case you need a simple salary calculator, that works out to be approximately $39.50 an hour. This is the equivalent of $1,579/week or $6,846/month.

How do I come up with a SaaS name? ›

5 steps to finding the perfect brand name for your SaaS company
  1. Develop a clear vision for your SaaS company. ...
  2. Choose the right tone for your business. ...
  3. Understand your brand's secondary elements. ...
  4. Brainstorm your brand name. ...
  5. Test your list for the best brand name.
Jan 6, 2022

How long does it take to build a micro SaaS? ›

Understand that as your micro-SaaS MVP is a niche product, customers will interact with it closely. Getting the design and the flow right can take up to 150 hours. Developing the product takes approximately 150 hours.

Is selling SaaS difficult? ›

Yes, selling SaaS is difficult. It's a highly competitive industry, and there are many unknown factors. There are also huge barriers to entry for new sellers and the result may be that you won't generate enough leads in the beginning. All of these difficulties make it very hard for sellers to close deals.

What percentage of SaaS startups fail? ›

Over 90% of SaaS startups fail, only 35% get past the 10-year mark, and only 40% of these ever become profitable. To avoid product failure, don't launch without achieving product-market fit first.

What is the highest paying affiliate product? ›

What are the highest paying affiliate programs? The highest paying affiliate programs are typically for software services or digital courses rather than physical products. For instance, brands like Fiverr and HubSpot pay up to $1,000 for a single sale, while BigCommerce and Shopify offer even higher payouts.

Do you need 50 followers for affiliate? ›

Affiliate Eligibility

At least 7 unique broadcast days in the last 30 days. An average of 3 concurrent viewers or more over the last 30 days. At least 50 Followers.

Which affiliate niche is most profitable? ›

Top 15 Best Niches for Affiliate Marketing
  1. Fashion. Fashion is considered a mainstream niche, yet it offers several sub-niches, meaning there are many opportunities for you to explore. ...
  2. Travel. ...
  3. Technology. ...
  4. Education. ...
  5. Gaming. ...
  6. Home Decor. ...
  7. Health and Wellness. ...
  8. Finance.
Jan 13, 2023


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