If you’re wondering how much money bloggers make, you may be in for a surprise. Many blog owners earn a modest $200 to $2,500 a month in their first year of blogging. Established bloggers who implement strong monetization strategies earn $3,500 to $15,000 monthly. Top bloggers can earn seven-figure incomes from their blogs. There are different types of roles and streams of income for bloggers. Let’s explore what they are and how much they make.
Different Types of Blogger Roles
When you think of bloggers, many think only of those who create and build their own blogs. Yet, there are actually three different types of bloggers:
- Bloggers who work full time or part time for companies where they blog
- Freelance bloggers who offer blogging as a service
- Independent blog owners who create their own blogs
How Do Bloggers Get Paid?
Blog salaries vary a lot and depend on how bloggers earn their money. Writers who blog full-time for businesses earn an average of $40,000 to $80,000 per year, which is on par with the $63,200 annual median pay for writers and authors in the United States. Experienced freelance bloggers who write for others’ blogs earn between 10 cents to $1 per word—beginners may earn less. Freelance bloggers are paid directly from clients or through the freelancing network they use.
Independent bloggers—those who start their own blogs—don’t earn a traditional blogger salary. Instead, they make their money through various monetization techniques, including affiliate marketing, sponsored posts, advertising, memberships, services, online courses, and product sales. These are the bloggers we’ll focus on here.
What Blog Owners Make From Various Monetization Methods
Blog owners with page views from 10,000 to 100,000 a month can typically earn between 2 cents and 10 cents per page view from advertising, which translates to $200 to $10,000 per month. Sponsored posts average around $25 to $750 per post, depending on audience size, niche, and sponsorship arrangement.
Bloggers who sell products and online courses can earn even more—as high as $10,000 or more per month. Affiliate marketing is yet another way to earn a good income as a blogger. For example, travel blogger Adam Enfroy earned $44,262 in March 2020 from affiliate marketing alone—and this was generated from site traffic of 303,960 and only 2,577 email subscribers.
The bloggers who make the most money use a diversified approach to monetizing their blogs. Most have at least two to three different ways to make money, with affiliate marketing, advertising and selling products or courses being the most popular.
Rosemarie Groner’s Busy Budgeter blog has earned seven figures since its inception using a diversified monetization strategy. (Source: busybudgeter.com)
What Influences How Much Bloggers Make?
As a blogger and professional blogging consultant with two decades of experience as a business growth strategist, I’ve seen all types of bloggers create all levels of income. Those who make the most money blogging do so because they:
- Have a solid business plan in place
- Select a profitable blogging niche
- Use effective monetization strategies for their audience and niche
- Create amazing content that audiences love
- Have a solid grasp on search engine optimization (SEO)
- Proactively market and promote their blogs
New bloggers often make the mistake that creating a blog and posting some articles is enough. It’s not; you need to do all the above to build a blog that makes significant money.
How Long Does it Take to Make Money Blogging?
The answer to how long it takes to make money blogging is not a one-size-fits-all answer. Many people start their blogs as hobbies or side hustles, and hence don’t devote 40 hours a week to blog development; there’s nothing wrong with that approach but it will take a bit longer to start making money. You simply won’t earn a full-time living with part-time effort, particularly at the launch phase of your blog.
Even working full time, very few people earn much if any income in their first few months of blogging. As a rule of thumb, strategic bloggers that use smart content and business strategies can start earning a modest full-time income—around $30,000 to $60,000—in their first year of blogging. That can double or even triple in year two. There are always exceptions as some earn a lot more while others earn less.
Many well-established bloggers report that it takes less effort to generate the same or even higher earnings over time. So while you can’t skimp on putting in the effort when building your blog, that initial effort can keep yielding positive financial results for years to come. It is possible to earn a great income from blogging without working full-time hours.
The Chelsea’s Messy Apron blog earned $40,000 in its first year.
How Much Popular Bloggers Make
To give you an insider’s look at the true income potential of blogging, I asked professional bloggers to share how they successfully monetize their blogs. I think it’s important to set realistic expectations, so you’ll see all types of bloggers at all income levels on this list.
I included an approximation of each blogger’s income based on the information they provided or from the income reports available on their sites.
1. The Ski Girl
Christine Wang, Founder, TheSkiGirl.com
Approximate income: Currently averaging six figures per month and on pace to increase that to seven figures in the next six months
Monetization strategies: Affiliate marketing
Niche: Sports blog about skiing
“Our top monetization strategy is to utilize Amazon Affiliates with links to the products we review. This is proving to be pretty effective and I would recommend it to other bloggers or those looking into starting their own blog.” —Christine Wang
2. Making Sense of Cents
Michelle Schroeder-Gardner, MakingSenseofCents.com
Approximate income: $1.5 million annually
Monetization strategies: Affiliate marketing, online courses, sponsored partnerships, advertising
Niche: Personal finance, lifestyle, blogging
“It took me around six months to make $100, around one year after I started blogging, I was earning $1,000, and just a few months after that I was earning around $5,000 a month. I believe that I could have earned more even sooner if I had had that as my goal.” Michelle reports that she’s been earning around $1.5 million annually for the past couple of years from her blog.
3. Feminist Books for Kids
Crystal Paschal, Owner, Feministbooksforkids.com
Approximate income: $1,000 per month
Monetization strategies: Display ads and affiliate marketing
Niche: Book blog, children’s niche
“My advice for anyone looking to build an income-producing blog is to learn all you can and to stick with it. The secret to success is consistency. Keep doing the work, even when you feel like it’s not getting you anywhere. Your effort will begin to pay off if you’re patient.” —Crystal Paschal
4. Shout Me Loud
Harsh Agarwal, ShoutMeLoud.com
Approximate income: $52,000 monthly
Monetization strategies: Affiliate marketing, advertising, and e-book sales
Niche: Blogging tips, online marketing
Shout Me Loud is a community of active bloggers who write about blogging tips, including basic and advanced WordPress, SEO, and social media marketing techniques. The Shout Me Loud team earns income from a number of major affiliate programs as well as direct ad sales. Agarwal also creates e-books that he sells on his own store and on Amazon.
5. Vital Dollar
Marc Andre, VitalDollar.com
Approximate income: More than $1 million in total blogging earnings across six blogs since 2007
Monetization strategies: Affiliate marketing, advertising, services, and selling blogs
Niche: Money and finance
Marc Andre loves building blogs and then selling them. He’s earned more than a million dollars this way. He builds profitable blogs—and sellable blogs—through targeting a variety of niches and using common monetization techniques such as affiliate marketing, display advertising, and selling services. His finance blog, Vital Dollar, is his sixth blog.
6. The Wayward Home
Kristin Hanes, Founder, TheWaywardHome.com
Approximate income: $3,000 to $6,000 a month
Monetization strategies: Sponsored posts, affiliate marketing, and advertising
Niche: Travel lifestyle and nomadic living
“I help people explore alternative living situations in a time when rents and homeownership are out of reach for many. I started monetizing my blog immediately when I started it back in 2017. That simply meant Google AdSense ads. They hardly made anything, but the ads got my readers used to seeing ads on my site. I also did affiliate marketing … Now my blog is earning through a mix of advertising, affiliate sales, and sponsored posts.” —Kristin Hanes
7. The Ways to Wealth
R.J. Weiss Founder and CEO, TheWaysToWealth.com
Approximate income: $15,000 per month
Monetization strategies: Affiliate marketing and advertising
Niche: Personal finance
R.J Weiss is a certified financial planner who has reached more than 4 million people since 2017 with his The Ways to Wealth blog. He blogs about legitimate side hustles, money-saving hacks, how to save money on travel, and investment tips for beginners.
8. Mom Beach
Becky Beach, Ecommerce Owner and Business Blogger, MomBeach.com
Approximate income: $5,000 per month
Monetization strategies: Affiliate marketing, advertising, and printable products
Niche: Personal finance and mom blog
Becky Beach was inspired to start her blog after finding herself $120,000 in debt and living paycheck to paycheck with a baby on the way. Her goal with her Mom Beach blog is to help other mothers who are struggling with debt or are looking for ways to begin to make money remotely so they can stay home with their kids.
9. Pupster Passion
Scott Jones, Owner, Blogger and Chief Dog Lover, PupsterPassion.com
Approximate income: $1,000 per month
Monetization strategies: Affiliate marketing
Niche: Pet blog about dogs for dog owners
“Blogging isn’t as easy as some of the gurus would lead you to believe. It is hard work, competitive, and often stressful. But it is awesome. All you need is a device, a Wi-Fi connection, and a few bucks per month for hosting and you can work on your business. I love it and even though times are tough right now, I wouldn’t swap it for a safer option” —Scott Jones
10. The Bircher Bar
Darcy Ogdon-Nolan, Owner, TheBircherBar.com
Approximate income: $1,500 per month
Monetization strategies: Affiliate marketing and advertising
Niche: Health, wellness, and lifestyle blog
“I believe the key to success in affiliate marketing is ‘quality over quantity’ coupled with stubborn persistence. You are at the mercy of algorithm updates and commission changes, but those who keep at it and generate high-quality content come out on top.” —Darcy Ogdon-Nolan
11. East End Taste Magazine/Blog
Vanessa Gordon, Founder and Publisher, EastEndTasteMagazine.com
Approximate income: $120,000 annually
Monetization strategies: Event sponsorships and sponsored posts
Niche: Lifestyle blog/online magazine
The East End Taste Magazine focuses on serving the Hamptons and North Fork, as well as culinary-focused travel. Primarily a lifestyle blog, East End Taste covers a variety of topics such as dining, travel, lifestyle, fashion, and wellness.
12. Travel Blog Stories
Natia Khania and Andrei Salokhin, TravelBlogStories.com
Approximate income: $1,500 monthly
Monetization strategies: Affiliate marketing, selling products, advertising, and sponsored posts
Niche: Travel and blogging
This couple travels the world and offers advice on vacation rentals, food suggestions, entertainment options at various locales, and how to save money on travel. They also teach other bloggers about how to start blogs.
13. Amazing Me Movement
Iva Ursano, AmazingMeMovement.com
Approximate income: $3,000 to $5,000 monthly
Monetization strategies: Affiliate marketing, e-books, advertising, sponsored posts, and coaching services
Niche: Personal growth and self-improvement
Iva Ursano offers self-improvement ideas, inspirational content, relationship advice and even angel card reading on her Amazing Me Movement blog. She has more than 145,800 thousand followers on Pinterest, which yields more than 10 million monthly viewers. This massive social reach no doubt goes a long way in building traffic for her blog.
14 . Nikki’s Plate
Nikki Bahan, Nikkisplate.com
Approximate income: $2,800 monthly
Monetization strategies: Advertising and affiliate marketing
Niche: Lifestyle and DIY blog
Nikki Bahan started her blog back in 2015 as a creative outlet to reduce stress and take a break from her university studies. Today, she’s a full-time nurse and part-time blogger who hopes to one day work exclusively as a blogger.
In January 2020, Nikki’s Plate blog received 156,096 page views in 115,324 sessions with the lion’s share of her traffic coming from social media. This impressive traffic from a part-time blogger helped her earn $2,726 from display ads alone, while the rest of her income came through affiliate marketing.
15. Smart Passive Income
Pat Flynn, Founder, SmartPassiveIncome.com
Approximate income: $125,000 to $167,000 monthly
Monetization strategies: Affiliate marketing, books, online courses, sponsorship, and apps
Pat Flynn is a legendary blogger who teaches how to make passive income— the smart way, of course. After losing his dream job as an architect back in 2008, he decided he wanted to be an entrepreneur and started a variety of online businesses. Today, his blog, podcast, courses, and books continue to be extremely popular, and consistently yield a sizable income.
Tips for How to Make the Most Money Blogging
I don’t want to give you the impression that all bloggers make money; they don’t. A Problogger survey of bloggers found that 26% earn under $10 a month and nearly 50% earn less than $100 a month. That’s not because it’s not possible to make money blogging— the 15 real-life examples just shared prove profitable blogs exist.
The bloggers I’ve seen who aren’t making money often fail to understand the path to creating a profitable blog. It’s not rocket science, but building a profitable blog isn’t exactly instinctive either (that’s why I spend so much time writing about how to make money blogging!).
Another reason bloggers struggle to monetize is that their enthusiasm for starting a blog sometimes wanes after they see how much work is involved— especially in the first year or so. Blogging is not a get-rich-quick proposition.
If you’re serious about making money as a blogger, here are a few power tips for you that’ll put you on the road to success.
Decide What Type of Blogger You Want to Be
Be clear about the type of blogger you want to be from the get-go. It’s fine to start a blog as a passion project with the hope of one day monetizing it. It’s also fine to go all-in as a professional blogger intent on making a full-time living blogging.
One tip: Don’t quit your day job thinking you’ll make a lot of money overnight. Unless you have a very large nest egg or other financial resources to fall back on, start your blog while keeping your 9-to-5. Remember, there’s no magic formula for when you’ll start making money or how much you’ll make.
Choose a Profitable Niche
Take great care in selecting your blogging niche. Make sure there is an adequate audience for the subject areas that you want to blog about. Do your homework to find the perfect niche market for you.
Create a Blog Business Plan
Treating your blog like a real business from day one will increase your odds of success tenfold. Take the time to create a business plan for your blog that outlines every step of the blog creation, monetization, and promotion process.
Create a Professional Website
You won’t earn a great living from a shoddy website. That’s why you need to develop an optimized, fast-loading, professional website for your blog.
When it comes to blogging platforms, there are several terrific options on the market. However, for ultimate flexibility and scalability, I recommend going with a self-hosted WordPress blog using a reliable hosting provider. Bluehost offers affordable, secure hosting solutions that can grow with you as your blog grows. Even better, Bluehost services start at just $2.95 per month.
Post Amazing Content on Your Blog
Top bloggers don’t make generous incomes from so-so content. Instead, they sweat the details and provide the best answers to their visitors’ questions and offer effective solutions to tough problems. If your goal is to create an income through blogging, make sure you scope out the competition and then create an amazing blog content strategy that elevates you to the top of your niche.
Create a Sound Monetization Strategy
Don’t create a blog without having a sound strategy for how you plan to make money. You don’t need to have your monetization efforts in place before you launch; since you don’t have much traffic in the first few months of blogging, you wouldn’t earn much anyways. Still, you do need to know where you’re heading.
There are so many ways to make money blogging. You can monetize through affiliate marketing, advertising, sponsored posts, memberships, or by selling services, products, or online courses. Don’t think you’re limited to just one monetization tactic. Blogs that earn the highest profits always diversify their income streams.
Optimize Your Site for Search Engines
If you don’t know much about search engine optimization (SEO), I recommend that you boost your knowledge as soon as possible. The only way for your blog to rank high on Google—a critical traffic source for most bloggers—is to optimize it for search. This can be a little tricky, but it can make the difference between dismal results and strong profits.
Use Smart Marketing and Promotion Strategies
The most successful bloggers are considerably more active in promoting their blogs than bloggers who struggle to make a buck. Don’t underestimate the importance of getting the word out about your blog.
You’ll want to take advantage of all sorts of ways to promote your blog, including email marketing, social media marketing, proactive blog outreach, and perhaps even paid ads. Experiment—test what works best for your blog and do more of what works and less of what doesn’t.
Bloggers who actively promote their blogs earn considerably more than those who don’t. (Source: growthbadger.com)
Now that I’ve answered the burning question, “How much do bloggers make?” and told you how blogs generate income, you can start creating a profitable blog right now—or improve profits on the blog you’ve already started. Every successful blogger will tell you that making money blogging will take time, but treating your blog like a real business will give you the best foundation to create and achieve your blogging income goals.
How much do bloggers typically make? ›
On average, bloggers make around $45,000—with most bloggers earning somewhere between $38,440 to $51,906. However, there are a lot of variables that'll influence how much money you make blogging, so keep reading and I'll explain how to set the right expectations for your blog income.How much do bloggers make per 1,000 views? ›
How Much Do Bloggers Make Per 1,000 Views? Monetizing a blog with Google AdSense or another advertising platform may provide earnings of about $2 to $5 per 1,000 page views. A blog that receives 10,000 views per day may generate about $20 to $50 in income.How much does a blogger with 1 million followers make? ›
For example, an influencer with 1 million followers could potentially earn anywhere from $5,000 to $20,000 per sponsored post. So while there is no easy way to calculate how much an influencer could make, it is clear that the earning potential is significant.How much do bloggers get paid per post? ›
Blog owners with page views from 10,000 to 100,000 a month can typically earn between 2 cents and 10 cents per page view from advertising, which translates to $200 to $10,000 per month. Sponsored posts average around $25 to $750 per post, depending on audience size, niche, and sponsorship arrangement.What kind of blogs make the most money? ›
- Digital marketing.
- Blogging and making money online.
- Health and fitness.
- Personal finance and investing.
- Recipes and food.
- Personal development and self-care.
While it's true that blogging can be used to earn an income, it's not something that will help you “get rich quick.” You need to build an audience that wants to purchase items from you before you can start earning any money.What is a realistic blogging income? ›
Glassdoor reports that the average blogger's salary is over $50,000 per year, based on several anonymously submitted salaries. Many of the successful full-time bloggers that I know are able to make over $200,000 per year and work about 10-30 hours per week.How do beginner blogs make money? ›
How do beginner bloggers make money? The quickest way to monetize a blog is through display advertising. You don't need specialized skills to rent space on your blog to Google AdSense, but you'll get paid for every 1,000 website visitors that see the advert.How many views does blogger need to get paid? ›
10,000 to 100,000 Pageviews
Once you're past 10,000 monthly blog pageviews, things start to get lucrative. Only about 10% of blogs consistently exceed 50k average monthly views, and as you approach the 100k point, the revenue can increase dramatically.
According to recent research, it takes an average of 24 months to start making money with a blog. However, that is just the average. The statistics show that almost one third of bloggers start earning money from blogging within 6 months and are making a full-time income within 2 years of starting their blog.
Why do bloggers make so much money? ›
Some bloggers earn an enormous amount of money from a single post, simply because of a lucrative sponsorship or effective advertising. Some posts may not generate much revenue on their own, but they can help build a blogger's reputation with their audience and improve their potential for future earnings.Can you make 10k a month blogging? ›
Do you need millions of visitors to your blog every month? You can make a great full-time income with just a few thousand blog visitors per month. My wife and I make between $10,000 and $15,000 from our blog every month and we only have about 9,000 monthly visitors to our main site.Are blogs dying out? ›
Blogging is still alive, and people still read blogs multiple times daily. It may look different now than decades ago. Blog posts or articles have shifted from writer-centered to reader-centered.Is it worth starting a blog in 2022? ›
So, are blogs still relevant in 2022? Based on our top five, the answer is a resounding yes. Blogs will continue to have a place for as long as they continue to evolve. Not every blog will be a huge success, but there are no guarantees of success in anything before you try.What is the success rate of blogging? ›
What percentage of blogs are successful? According to a study by Orbit Media, around 75% of bloggers feel that their blogs are successful. By this, they mean that their blog delivered some results or strong marketing results which could include monetary gain or other marketing goals.Is blogging a good side hustle? ›
Blogging can be a profitable side business. Startup costs are low and the nature of the business is flexible. You can monetize your blog through affiliate marketing, sponsored posts, display ads, and selling digital and physical products.Can you get fired for blogging? ›
In addition, recently, the federal National Labor Relations Board (NLRB) has provided strong protection to employees. It has determined that labor laws prohibit employers from firing or disciplining employees for certain job-related posts and blogs.How do bloggers get 6 figures? ›
- Step 1: Get an idea. The best ideas combine something you're passionate about with something people need.
- Step 2: Set up your (online) shop. Some people might tell you to continue reading about starting an online business at this point. ...
- Step 3: Create, Promote, Revise.
Creating sponsored posts is a popular way of making money online without having to sell anything. Sponsored posts are blog posts that are sponsored by a brand. A brand will pay you a pre-agreed fee for creating a post that centers around its products and services.How long should a blog post be? ›
For SEO, the ideal blog post length should be 2,100-2,400 words, according to HubSpot data. We averaged the length of our 50 most-read blog posts in 2019, which yielded an average word count of 2,330. Individual blog post lengths ranged from 333 to 5,581 words, with a median length of 2,164 words.
Is it hard to monetize a blog? ›
Not only is it difficult to drive traffic to a blog, but it's also hard to monetize the traffic that you do receive. The problem? Most people ignore the fundamentals of online marketing when attempting to earn any semblance of an income from their blogs.How can I make $100 a month blogging? ›
To earn $100 per month blogging, you'll need around 10,000 visitors per month on the high end. If you're blogging in a highly profitable niche like finance, for example, you may achieve your earnings goal with significantly fewer visitors.How do I start a blog and make money from day 1? ›
- Pick a big enough niche. ...
- Don't stick with one platform. ...
- Control your destiny. ...
- Blogging is both about “you” and “I.” People want to read stories. ...
- Always ask questions. ...
- You have to stand out. ...
- Your content needs to be portable and easy to digest. ...
- Content isn't king unless it's good.
TikTok Is the Social Media Platform with the Most Opportunities, According to Business Owners. TikTok is the best social media platform for growing audience and revenue right now, according to an exclusive survey of 281 online business owners.What's the next big thing after TikTok? ›
TikTok's competitors include Clash, Triller, Dubsmash, Instagram, Byte, Funimate, Lomotif, Cheez, Vigo Video, KWAI, Likee, Firework, and VideoShow. While the platform has seen astronomical growth since coming onto the scene in 2018, social media platforms come and go all the time.What does TikTok pay? ›
As for the TikTok Creator Fund, you can earn between 2 and 4 cents for every 1,000 views. This means you might expect $20 to $40 after reaching a million views. Learn more about the TikTok Creator Fund here.How do bloggers get paid? ›
How do beginner bloggers make money? The quickest way to monetize a blog is through display advertising. You don't need specialized skills to rent space on your blog to Google AdSense, but you'll get paid for every 1,000 website visitors that see the advert.Do beginner bloggers make money? ›
A beginner blogger earns around $300-$400 a month. However, more experienced bloggers can earn up to $3000+ as well. Here are few ways to How much does a beginner blogger earn in India: Create a course in Udemy.How much do beginners earn on blogger? ›
The starting package of a fresher blog writer can range from 8000-12000 and as high as that upto 15k per month. The average salary of a blogger is 18,622 per month in India. A beginner blogger earns around 22k-29k a month . However, more experienced bloggers can earn up to 2 lakhs+ as well.