By Catherine Lovering Updated January 29, 2019
Marketing isn't as simple as paid advertising on television or in newspapers. Marketing is any technique used to make the public aware of a company and what it has to offer over its competitors. The variations of marketing activities are vast and encompass almost every kind of media and company-initiated outreach.
Tip
The number of marketing activities is limited only by your imagination, but small businesses tend to focus on cold calling, newsletters, search engine marketing, trade shows and product placement.
Get on the Phone and Cold Call
Whether they call current customers or members of the general public, companies often simply call people up on the phone and offer them services. Although a company may not make a sale as a result of most of these calls, some calls will be successful, and brand loyalty is reinforced in existing customers even if they don't buy anything new. People who were previously unaware of the company might have their interest piqued by the call.
Send a Punchy Newsletter
Sending out a newsletter that announces new happenings in the company, as well as informative articles about the company's industry, are other ways to get the company's message out. Companies might use either an established list of customers and periodically email out the publication, or they might publish articles in other media with which they have no obvious connection – for instance, a financial expert with a weekly advice column in a local paper in which she invites inquiries from readers has the intent to drum up business.
Search Engine Marketing
Creating a website that's among the top results on search engines is another way of marketing services. If a consumer is looking for a product or service for which there are a number of providers, she might simply enter search terms into a search engine and scan the results. Many consumers only look at the first few websites, so it helps to have your website at or near the top of the search results. The most effective way to have your website get noticed is provide consumers a well-designed site with the content they are most likely to be searching for.
Meeting Customers at Trade Shows
In particular for entrepreneurs looking to find retailers to carry their product, trade shows are a form of business-to-business marketing. Owners purchase booth space and sell units of a particular item, sometimes to members of the general public but also to those who can get them shelf space in a large-volume retailer. Even if an entrepreneur doesn't sufficiently impress a retailer at a trade show, the number of units sold to everyday consumers might be enough to convince retailers later on to stock the product.
Product Placement in Entertainment
Moviegoers and online game players often notice products from a part of the script or scene. Companies pay for this privilege: They agree to a payment scheme in return for the marketing benefits that come as a result of a Hollywood star using their product. The same is true of video games, where everyday players navigate through a world populated with products they can find in their local store.
FAQs
What are the 5 marketing activities? ›
The 5 P's of marketing – Product, Price, Promotion, Place, and People – are a framework that helps guide marketing strategies and keep marketers focused on the right things.
What are 5 examples of marketing? ›- Content marketing. ...
- Inbound marketing. ...
- Social media marketing. ...
- Search engine optimization. ...
- Email marketing. ...
- Paid media advertising.
Companies use different marketing activities—such as email campaigns, paid advertisements, or search engine optimization—to reach returning and potential customers. An effective marketing plan includes various marketing tools and tactics and tracks marketing metrics to gauge efficacy and results.
What are the 6 marketing activities? ›The building blocks of an effective marketing strategy include the 6 P's of marketing: product, price, place, promotion, people, and presentation. The effective integration of the 6 P's of marketing can serve as the foundation for an effective growth strategy.
What are the 7 marketing activities? ›The 7Ps of marketing are – product, pricing, place, promotion, physical evidence, people, and processes. The 7 Ps make up the necessary marketing mix that a business must have to advertise a product or service.
What are the 8 marketing activities? ›- Product. The first P is the product. ...
- Price. Price is the next most important thing that will drive your marketing campaign and determine whether the results will favor your business or against it. ...
- Place. ...
- Promotion. ...
- People. ...
- Positioning. ...
- Processes. ...
- Performance.
The four Ps are a “marketing mix” comprised of four key elements—product, price, place, and promotion—used when marketing a product or service. Typically, businesses consider the four Ps when creating marketing plans and strategies to effectively market to their target audience.
What are 4 examples of marketing? ›Product, price, place, and promotion are the Four Ps of marketing. The Four Ps collectively make up the essential mix a company needs to market a product or service. Neil Borden popularized the idea of the marketing mix and the concept of the Four Ps in the 1950s.
What is a marketing activity? ›A marketing activity is a method an employee follows to effectively promote a business to increase its brand awareness, boost sales or build relationships with customers.
What are the major activities of marketing? ›The 7 functions of marketing are promotion, selling, product/service management, marketing information management, pricing, financing and distribution.
What are the two marketing activities? ›
- Brand Development. It is important to ensure that your brand identity and logo encompass and communicate your business values to your customers. ...
- Networking. ...
- Direct Marketing. ...
- Public Relations (PR) ...
- Website. ...
- Social Marketing.
- What is selling? ...
- Transactional selling. ...
- Solution selling. ...
- Consultative selling. ...
- Provocative selling. ...
- Collaborative selling. ...
- Social Selling. ...
- Partnership Selling.
- Product marketing campaign.
- Sales promotion campaign.
- Brand awareness campaign.
- SEO campaign.
- Email marketing campaign.
- Social media campaign.
- PR campaign.
- 360 marketing campaign.
Marketing. -The sum total of all activities involved in getting goods and services from producer to consumer. -activities include market research, product development, pricing, advertising, promotion, sales, and logistics.
What is an example of basic marketing? ›Walmart also uses basic marketing. The brand maintains its low price strategy to attract new (and maintain old) customers. Most people who shop at Walmart choose to because of their extremely low prices. The company doesn't use gimmicks, but just lets the pricing speak for itself.
What are examples of marketing in everyday life? ›- Get on the Phone and Cold Call. Whether they call current customers or members of the general public, companies often simply call people up on the phone and offer them services. ...
- Send a Punchy Newsletter. ...
- Search Engine Marketing. ...
- Meeting Customers at Trade Shows. ...
- Product Placement in Entertainment.
The six major modes of communication in marketing include advertising, digital marketing, direct marketing, personal selling, public relations and sales promotion.
What are the 5 types of business activities? ›- Sales. The sales team is the lifeblood of every business. ...
- Marketing. Marketing and advertising help in developing the brand and boosting the exposure of the business and its services.
- Finance. ...
- Accounting. ...
- Customer Service. ...
- Human Resources.
- Operating Business Activities.
- Investing Business Activities.
- Financing Business Activities.
Business activities refer to the activities performed by businesses to make a profit and ensure business continuity. Examples include production, sales, purchase of property, plant, and equipment, acquisition of other companies, purchasing marketable securities, and obtaining loans from financial institutions.
What are the 3 types of business activities? ›
There are three fundamental kinds of business activities: financing business activity, investing business activity, and operating business activity. The cash flows that are utilised and made by every one of these exercises are recorded in the cash flow statement.