Digital Marketing Course Online | BrainStation® (2022)

Table of Contents
View the Course Package to access: Learn Digital Marketing Online Learn Marketing Online Build Digital Marketing Skills Get Ready for a Digital Marketing Job Digital Marketing Certification Digital Marketing Courses Digital Marketing Strategy Customer Journey Learn Copywriting Market Research Content Marketing Strategy Search Engine Marketing SEO Strategy Paid Search Landing Pages Marketing Analytics Data Analytics in Marketing Digital Marketing Reporting Social Media Marketing Social Media Marketing Strategy Social Media Marketing Platforms Influencer Marketing Email Marketing Email Marketing Strategy Drip Campaign Examples Digital Marketing Course Instructors Lauren Powell Sandra Hoefler Kayla Cabilin Michael Palombo Seun Shobande Lauren Powell Sandra Hoefler Kayla Cabilin Michael Palombo Seun Shobande Industry-Led Digital Marketing Training View the Course Package to access: Earn a BrainStation Digital Marketing Certification Learn in our State-of-the-Art Online Classroom Instructor-Led, Live Online Courses, From the Comfort of Your Home Interactive, Project-Based Learning Community Beyond the Classroom What Our Graduates Are Saying Digital Marketing Certification FAQs How advanced is the Digital Marketing Course? Will I earn a Digital Marketing Certificate from this course? What payment options do you offer? Are there any prerequisites for this digital marketing course? Can I Take BrainStation's Digital Marketing Course Online? Digital Marketing 101 What Is a Digital Marketing Certification? Will a Digital Marketing Certification Get Me a Job? What Material Does this Digital Marketing Course Cover? What Digital Marketing Tools Should I Learn? What Are the Most In-Demand Digital Marketing Jobs? What Is the Best Way to Learn Digital Marketing? How Can I Get Into Digital Marketing? What Is the Best Way to Stay on Top of Digital Marketing Trends? How Do You Build a Digital Marketing Strategy? Why Is This the Best Digital Marketing Course for Me? FAQs Videos
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PROFESSIONAL CERTIFICATION

  • Live Classroom
  • Part-Time
  • Expert Instructors

Accelerate your digital marketing career with a digital marketing certification. Build job-ready marketing skills and an understanding of digital marketing strategy, including search engine optimization (SEO), search engine marketing (SEM), social media, and email marketing.

View the Course Package to access:

  • Tuition details and scholarships
  • Financing options
  • Employer sponsorship

Next Kickoff:

September 13

9:30 pm - 12:30 am EDT

Enroll Now

Limited Capacity

Find a class that fits your schedule.

BrainStation's Digital Marketing course is what helped me be more confident and certain about my love and understanding for social media and digital marketing.

Kelsey Rizzo

Social Media Specialist at Nike

Digital Marketing Course Online | BrainStation® (2)

Learn Digital Marketing Online

Digital marketing (AKA internet marketing or online marketing) is indispensable in the modern workplace. Businesses need Marketers who can develop holistic marketing strategies that maximize digital channels and online presence, combining the skills of SEO, SEM, Google Analytics data, content marketing, social media marketing, and email marketing. In this live Digital Marketing course led by experienced industry professionals, you will learn to develop and execute on comprehensive online marketing strategies, and will build a final portfolio project.

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Learn Marketing Online

Online classroom. Live and expert-led.

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Build Digital Marketing Skills

Ideal for learners looking to upskill.

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Get Ready for a Digital Marketing Job

Build an interview-ready digital marketing portfolio project.

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Digital Marketing Certification

Earn a BrainStation Digital Marketing Certificate.

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Digital Marketing Courses

Ready to start learning digital marketing? Take BrainStation’s digital marketing courses online or in-person at any of BrainStation’s campuses. See below for our list of upcoming digital marketing courses.

September 13 November 15November 1510 Tuesdays9:30pm - 12:30am EDTEnroll Now
September 14 November 16November 1610 Wednesdays6:30pm - 9:30pm EDTEnroll Now
September 14 November 16November 1610 Wednesdays1:30pm - 4:30pm EDTEnroll Now
September 17 October 22October 225 Saturdays10:30am - 5:30pm EDTEnroll Now
October 11 December 13December 1310 Tuesdays6:30pm - 9:30pm EDTEnroll Now
October 12 December 14December 1410 Wednesdays9:30pm - 12:30am EDTEnroll Now
October 12 December 14December 1410 Wednesdays1:30pm - 4:30pm EDTEnroll Now
October 16 November 13November 135 Sundays10:30am - 5:30pm EDTEnroll Now
November 12 December 17December 175 Saturdays10:30am - 5:30pm ESTEnroll Now
November 14 February 6February 610 Mondays6:30pm - 9:30pm ESTEnroll Now
November 14 February 6February 610 Mondays9:30pm - 12:30am ESTEnroll Now
November 14 February 6February 610 Mondays1:30pm - 4:30pm ESTEnroll Now
December 6 February 21February 2110 Tuesdays6:30pm - 9:30pm ESTEnroll Now
January 17 March 21March 2110 Tuesdays9:30pm - 12:30am ESTEnroll Now
January 18 March 22March 2210 Wednesdays6:30pm - 9:30pm ESTEnroll Now
January 18 March 22March 2210 Wednesdays1:30pm - 4:30pm ESTEnroll Now
January 22 February 26February 265 Sundays10:30am - 5:30pm ESTEnroll Now
September 20 November 22November 2210 Tuesdays6:30pm - 9:30pm BSTEnroll Now
November 17 February 2February 210 Thursdays6:30pm - 9:30pm GMTEnroll Now
January 18 March 22March 2210 Wednesdays6:30pm - 9:30pm GMTEnroll Now
January 21 February 18 February 185 Saturdays10:30am - 5:30pm GMTEnroll Now
(Video) Digital Marketing Course Part - 1 🔥| Digital Marketing Tutorial For Beginners | Simplilearn
September 20 November 22November 2210 Tuesdays6:30pm - 9:30pm EDTEnroll Now
November 10 February 2February 210 Thursdays6:30pm - 9:30pm ESTEnroll Now
January 17 March 21March 2110 Tuesdays6:30pm - 9:30pm ESTEnroll Now
January 21 February 25February 255 Saturdays10:30am - 5:30pm ESTEnroll Now
January 18 March 22March 2210 Wednesdays6:30pm - 9:30pm ESTEnroll Now
January 21 February 25February 255 Saturdays10:30am - 5:30pm ESTEnroll Now
September 20 November 22November 2210 Tuesdays6:30pm - 9:30pm EDTEnroll Now
October 12 December 14December 1410 Wednesdays6:30pm - 9:30pm EDTEnroll Now
November 21 February 13February 1310 Mondays6:30pm - 9:30pm ESTEnroll Now
January 17 March 21March 2110 Tuesdays6:30pm - 9:30pm ESTEnroll Now
January 21 February 25February 255 Saturdays10:30am - 5:30pm ESTEnroll Now
September 19 November 28November 2810 Mondays6:30pm - 9:30pm PDTEnroll Now
October 11 December 13December 1310 Tuesdays6:30pm - 9:30pm PDTEnroll Now
November 23 February 8February 810 Wednesdays6:30pm - 9:30pm PSTEnroll Now
January 17 March 21March 2110 Tuesdays6:30pm - 9:30pm PSTEnroll Now
January 21 February 25February 255 Saturdays10:30am - 5:30pm PSTEnroll Now

Unit 1

Digital Marketing Strategy

You'll start BrainStation’s Digital Marketing course by learning foundational digital marketing concepts, including marketing strategies, brand positioning, mobile marketing, web analytics, and user research. You'll learn how to use key SEO tools, complete effective keyword research, and create user personas, enabling you to craft marketing content that persuasively connects with your target audience and improves your digital marketing efforts.

  • Digital Marketing Course Online | BrainStation® (13)Google Chrome
  • Digital Marketing Course Online | BrainStation® (14)Google Search
  • Digital Marketing Course Online | BrainStation® (15)
Key Skills:
Digital Strategy
Customer Journey
Content & Copywriting
Personas

Customer Journey

Define customer personas and their customer journey as the foundation of your digital marketing strategy.

Learn Copywriting

Discover the essential inputs to all great copywriting and get hands-on practice writing truly persuasive copy.

Market Research

Learn how to apply qualitative and quantitative marketing research to inform your marketing strategy plan.

Content Marketing Strategy

Learn how to combine evergreen and seasonal digital marketing content to support your objectives.

Unit 2

Search Engine Marketing

Search engines have emerged as one of the most powerful channels available, allowing modern Digital Marketers to engage target audiences and drive them directly to your company website. In the next unit of this Digital Marketing course, you will learn the differences between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) and how to use both organic and paid search as part of your search engine marketing strategies. With Google Ads, you'll get hands-on experience completing keyword research and designing effective paid ads.

  • Digital Marketing Course Online | BrainStation® (16)Google Ads
  • Digital Marketing Course Online | BrainStation® (17)Google Chrome
  • Digital Marketing Course Online | BrainStation® (18)Google Search
  • Digital Marketing Course Online | BrainStation® (19)HTML
  • Digital Marketing Course Online | BrainStation® (20)
Key Skills:
SEO
SEM
Websites
Structured Data

SEO Strategy

Learn how search engines work and get hands-on practice using Google's Keyword Planner to complete keyword research and prioritize top keywords that drive your SEO efforts.

Paid Search

Create a Google Ads strategy, including Pay-Per-Click (PPC), display ads, and retargeting ads, to meet your digital marketing campaign goals.

Landing Pages

Learn how websites and landing pages fit into your conversion funnel and how to optimize them to boost your digital marketing campaigns.

Unit 3

Marketing Analytics

All digital marketing campaigns generate detailed data. In the next unit of our Digital Marketing classes, you will learn how to harness and analyze marketing data, allowing you to leverage digital marketing analytics to create actionable business insights.

  • Digital Marketing Course Online | BrainStation® (21)Google Analytics
  • Digital Marketing Course Online | BrainStation® (22)Google Chrome
Key Skills:
Optimization
Reporting

Data Analytics in Marketing

Understand how leveraging marketing data analytics has become essential for Digital Marketers.

Digital Marketing Reporting

Learn how to access and use Google Analytics, including the key audience, acquisition, and behavior reports used by Digital Marketers. Get hands-on practice navigating and using Google Analytics for a real website.

Unit 4

Social Media Marketing

Billions of consumers are on social media looking to be entertained and informed. Understand the unique qualities of the world's most popular social media platforms – including Facebook, Instagram, Snapchat, LinkedIn, Twitter, and TikTok – and learn to apply their unique capabilities to engage and grow your community with this powerful inbound marketing tool.

  • Digital Marketing Course Online | BrainStation® (23)Facebook
  • Digital Marketing Course Online | BrainStation® (24)Instagram
  • Digital Marketing Course Online | BrainStation® (25)Snapchat
  • Digital Marketing Course Online | BrainStation® (26)LinkedIn
  • Digital Marketing Course Online | BrainStation® (27)Twitter
  • Digital Marketing Course Online | BrainStation® (28)TikTok
Key Skills:
Pixel Marketing
Influencer Marketing
Social Media Advertising
Influencer Marketing
Social Media Advertising

Social Media Marketing Strategy

Learn the fundamentals of social media marketing. Understand the differences between organic and paid content and how top brands follow a social media marketing plan to build engagement in the social media landscape.

Social Media Marketing Platforms

Go in-depth with the leading social media platforms by understanding the unique qualities of each platform and its users, the social media advertising formats available, and how to create effective content within each social platform's ecosystem. Learn the best digital marketing strategies for Facebook marketing (including Facebook ads), Instagram, Snapchat, LinkedIn, Twitter, and TikTok.

Influencer Marketing

Learn the nuances of influencer marketing, including what they are, how to categorize them, and how to engage them to market your product or service. You'll learn the step-by-step process for engaging social media influencers, including how to choose a social media platform, find an influencer, develop a contract, and more. You'll also learn how to budget and plan for your social media marketing efforts and track digital marketing analytics to evaluate the outcomes.

Unit 5

Email Marketing

Despite its widespread ubiquity, email marketing is one of the few digital marketing channels brands can truly own, providing access to their target audience on their own terms. Learn strategies to build an email list and create effective email marketing campaigns, with hands-on practice using MailChimp to design effective emails and drip campaigns to drive a wide variety of digital marketing goals.

(Video) Digital Marketing Full Course 2022 | Digital Marketing Course | Digital Marketing | Simplilearn
  • Digital Marketing Course Online | BrainStation® (29)Mailchimp
  • Digital Marketing Course Online | BrainStation® (30)Gmail
  • Digital Marketing Course Online | BrainStation® (31)Google Chrome
  • Digital Marketing Course Online | BrainStation® (32)Canva
Key Skills:
Email Strategy

Email Marketing Strategy

Understand how email marketing fits within the digital marketing funnel, along with different types of email marketing campaigns and their objectives.

Drip Campaign Examples

Through live, interactive learning, learn how to craft an effective email campaign for a variety of practical digital marketing initiatives and inbound marketing strategies.

Digital Marketing Course Instructors

Instructors in BrainStation’s digital marketing courses are experienced marketing professionals who work at the world's most innovative companies. You will learn from digital marketing experts with years of experience in the field, ensuring that you're learning the most up-to-date and practical marketing skills that companies around the world are looking for.

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Lauren Powell

Social Listening & Analytics Lead at PepsiCo

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Sandra Hoefler

Director of Performance Marketing at Ticketmaster

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Kayla Cabilin

Marketing Strategist at Snap Inc.

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Michael Palombo

US Content Partnerships at Twitter

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Seun Shobande

Consumer Marketing Lead at Instagram

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Lauren Powell

Social Listening & Analytics Lead at PepsiCo

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Sandra Hoefler

Director of Performance Marketing at Ticketmaster

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Kayla Cabilin

Marketing Strategist at Snap Inc.

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Michael Palombo

US Content Partnerships at Twitter

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Seun Shobande

Consumer Marketing Lead at Instagram

(Video) Digital Marketing Tutorial for Beginners (Full Course) | E-Commerce Full Course

Industry-Led Digital Marketing Training

BrainStation partners with industry experts when building all of our courses, ensuring every course covers the latest industry-relevant topics and tools businesses need. We continue to work with our network of experts to update our courses so they're always up to date.

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Showcase everything you've learned with a real-world digital marketing portfolio project for a brand of your choosing. Every class, you'll be provided with clear steps to iteratively develop your final marketing project. By the end of this Digital Marketing course, you'll develop a polished digital marketing portfolio to show potential employers.

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View the Course Package to access:

  • Tuition details and scholarships
  • Financing options
  • Employer sponsorship

Earn a BrainStation Digital Marketing Certification

Upon completing BrainStation's Digital Marketing course, you'll receive an industry-recognized professional certificate to share with your network and showcase all that you've learned. This BrainStation digital marketing certification is formatted for sharing on LinkedIn.

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Digital Marketing Course Online | BrainStation® (46)

Digital Marketing Course Online | BrainStation® (47)

Learn in our State-of-the-Art Online Classroom

Instructor-Led, Live Online Courses, From the Comfort of Your Home

In all our online courses, learn from BrainStation's industry-expert instructors through real-time, interactive classes in an engaging classroom environment.

Interactive, Project-Based Learning

Join breakout room sessions in smaller teams as part of the hands-on projects in our online courses, where you will collaborate and learn together.

Community Beyond the Classroom

During your online course, engage with your classmates and instructors in BrainStation’s Slack community, where you’ll receive updates and support. Stay connected and in the loop throughout your online course.

What Our Graduates Are Saying

When you take a BrainStation course, you're learning with some of the very best in the industry. You collaborate with product managers, digital strategists, UX designers, and all kinds of other backgrounds.

#brainstation #BeFutureProof #LearningAtBrainStation #remotelearning

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Our instructor... was clear, detail oriented, and made the learning environment safe and collaborative. We got a lot of real world examples from him, and all the little details he shared made this entire course special, and more than simply reading a textbook.

Overall, I'm a big advocate for Brainstation's courses - they've proved to be extremely valuable in my career.

Digital Marketing Course Online | BrainStation® (49)

I wanted to learn from industry professionals. You can only learn so much from college and university courses and they tend to be taught by those who retired from their trade. BrainStation's Digital Marketing course is what helped me be more confident and certain about my love and understanding for social media and digital marketing.

Read Full Testimonial

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The BrainStation Digital Marketing course was a great way for me to step up my digital marketing career. It covered all the key factors to get your start in a digital marketing career or to help you bring your digital skills from before back to life.

Looking forward to taking more classes to ramp up my knowledge and career.

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(Video) Digital Marketing 101 (A Beginner’s Guide To Marketing)

Digital Marketing Certification FAQs

Digital Marketing 101

What Is a Digital Marketing Certification?

Digital marketing certification is designed to teach digital marketing concepts, tools, and skills to people who are either looking to establish or advance a digital marketing career, or to professionals from other disciplines who want to leverage an in-depth understanding of online marketing techniques in their fields or job roles.

Digital marketing involves any marketing efforts using digital channels or media to reach customers, including websites, search engines, social media platforms, mobile apps, email, text messages, and more. Ultimately, digital marketing and traditional marketing have similar goals: customer outreach, lead generation, user engagement, brand awareness, and, ultimately, boosting revenue.

Digital marketing courses are typically designed to appeal both to marketing professionals (from both digital and traditional backgrounds), as well as professionals who don't yet have much marketing experience.

Will a Digital Marketing Certification Get Me a Job?

A digital marketing certification should help you get a job, depending of course on your other professional experience, your educational background, and the soft skills you bring to the table.

To an employer, a digital marketing certification will validate that you are trained on the most current possible digital marketing strategy, tools, methodologies, and best practices. Your certification will also indicate that you have experience in all the various forms of marketing that would likely be required by a marketing job, including content marketing, email marketing, search media advertising, social media marketing, successful video marketing strategy, and more.

If you have no professional experience, a digital marketing certification should be enough on its own to get you a digital marketing internship or entry-level job. Learning the fundamentals of digital marketing can also be valuable in related fields such as design, product, or web development, so a digital marketing certification could potentially help get you a job even if marketing is not your primary professional focus.

What Material Does this Digital Marketing Course Cover?

A digital marketing course should cover all types of digital marketing, helping aspiring Digital Marketers round out their skills and knowledge of all the digital marketing channels they will likely end up using on the job.

A digital marketing certification course should begin by covering foundational concepts including strategic planning, brand awareness, mobile marketing, user personas, and using Google Analytics to drive data-driven insights. From there, students should be immersed in the core strategies and techniques around SEM and SEO, copywriting, social media marketing, email marketing, and digital analytics.

A good digital marketing certificate program should also be immersive and project-based, allowing you to build a digital marketing portfolio of completed projects by the time you complete the course. Some programs also offer career services and networking opportunities to help certified digital marketing professionals build out their professional networks.

What Digital Marketing Tools Should I Learn?

Aspiring Marketers will want to learn digital marketing tools that help you more efficiently and effectively manage a variety of marketing tasks, including email marketing strategy, social media marketing, search engine optimization, and search advertising.

While there are a wide variety of digital marketing tools available, some of the most popular include Google Ads for search engine marketing, MailChimp for email marketing, Google Analytics for web analytics, and Ahrefs for search engine optimization and keyword research, among others.

In BrainStation's Digital Marketing course, you will also come to understand how a Digital Marketer uses all of these tools together to build dynamic and well-rounded digital marketing campaigns.

What Are the Most In-Demand Digital Marketing Jobs?

Some of the most in-demand digital marketing jobs include Digital Marketing Specialist, Search Engine Marketing (SEM) or Search Engine Optimization (SEO) Specialist, Social Media Marketing Specialist, or Digital Marketing Consultant, among many others.

Although many job titles in digital marketing focus on a specific aspect of overall digital marketing campaigns, Digital Marketers are generally expected to have an in-depth understanding of all the key concepts in online marketing. As a result, you should expect there to be some overlap in these job roles.

Digital marketing skills and concepts can also be relevant to job roles in a variety of other disciplines, including product management, data analytics, user interface (UI) design, and more.

What Is the Best Way to Learn Digital Marketing?

The best way to learn digital marketing is to complete a digital marketing course. With BrainStation's Digital Marketing course, for example, you can gain first-hand experience with a range of skills, techniques, and channels, including search engine optimization (SEO), mobile marketing, email marketing, analytics, search marketing, social media marketing and social media advertising, inbound marketing, and more.

To complement a digital marketing course, you could also explore books, podcasts, and blogs on digital strategy, follow top industry experts and influencers on social media, and look closely at the digital marketing efforts of top brands as a model.

How Can I Get Into Digital Marketing?

To get into digital marketing, you should consider gaining formal training through digital marketing courses, try creating a mock Internet marketing campaign to gain real-life experience, focus on marketing yourself online, and finally look for freelance work, internships, or entry-level digital marketing jobs.

Digital marketing certifications are designed to cover the latest tactics, tools, and strategies that aspiring digital marketing professionals need. That means that employers know that a certified digital marketing professional will have the most up-to-date possible training in areas like social media strategy, social media advertising, and Google Ads.

Certification courses in digital marketing should help you build a portfolio of real-world projects, which you can then develop further by seeking out freelance work, boosting your social media presence to draw more attention in the digital world, and looking for digital marketing internships and junior-level jobs, such as Digital Marketing Associate or Social Media Marketing Coordinator.

What Is the Best Way to Stay on Top of Digital Marketing Trends?

The best way to stay on top of digital marketing trends is to stay active on social media, follow top marketing blogs, and to proactively network with other Digital Marketers as well as professionals outside your industry.

Keeping up with trends is particularly important in the fast-changing world of digital marketing, where you have near-unlimited competition for the attention of your target audience. Reading industry blogs, email newsletters, and other online resources will help you build your digital marketing expertise while keeping an eye on general Internet marketing trends, as well as what's happening in the digital world more generally. Also be sure to watch what the competition is up to, while also paying attention to what's trending in the larger conversation on social media.

Networking with colleagues is another essential part of keeping up with digital marketing trends. BrainStation regularly holds panel discussions with top industry experts, thought leadership events, and other networking gatherings to give students opportunities to build their professional networks while also discussing the most current trends and issues in their fields.

How Do You Build a Digital Marketing Strategy?

To build a digital marketing strategy, you must conduct market research and analyze the competition, define your target audience, choose your preferred marketing channels, determine key performance indicators and measurement metrics, and actively analyze the success of your campaign, making changes if necessary.

Given the amount of competition Digital Marketers face to capture their audience's attention in the crowded digital marketing landscape, creating a successful digital marketing campaign requires careful planning and constant analysis. In most large campaigns, Digital Marketers will spend significant time planning each component, including social media strategy, content marketing strategy, and so on. Analytics also plays a huge role in successful strategic digital marketing. Institute rules around how long to wait if an ad or campaign is delivering results, monitor their performance closely and change course if needed.

Ultimately, learning how to build a digital marketing strategy across all channels should be a core component of all digital marketing certification programs and online marketing courses.

Why Is This the Best Digital Marketing Course for Me?

BrainStation's Digital Marketing course is the best digital marketing program because our hands-on, project-based learning experience gives students real-world marketing experience, our innovative curriculum covers the most current-possible digital marketing strategies and tools, and our live online courses are led by experienced professionals with a thorough understanding of what it takes to succeed as a Digital Marketer.

(Video) Digital Marketing In 5 Minutes | What Is Digital Marketing? | Learn Digital Marketing | Simplilearn

BrainStation's Digital Marketing certification course is ideal for learners looking to boost their skills, either to establish a new career in digital marketing or to gain valuable skills that would be valuable to any number of fields, including design, web development, product management, and business analysis. With an innovative curriculum that teaches students every component of how to build a successful digital marketing campaign, BrainStation's Digital Marketing course is designed to help students develop an end-to-end understanding of top online marketing strategies and techniques.

To then help students leverage their new digital marketing expertise to meet their professional goals, BrainStation offers networking opportunities, thought leadership events, and panel discussions featuring experts from our global hiring partner network of top companies.

FAQs

Is digital marketing difficult? ›

Digital marketing requires a combination of diverse and challenging skills. A hard skill is an ability that's easily observed and measured. Anyone can see whether or not you can perform a hard skill. Some hard skills are necessary for all digital marketers, regardless of which specific job you're in.

Can digital marketing be learned online? ›

Can You Learn Digital Marketing On Your Own? Yes, you can learn the basics of digital marketing on your own, but because the digital marketing landscape never stops evolving, self-guided learning may not be the best route.

Is Google digital marketing exam difficult? ›

The Google digital marketing exam is not hard to pass. It's a beginner-level exam and all questions are easy, provided that you have gone through all course modules and watched the video lessons. The exam questions are straightforward and not difficult for someone that knows the basics of digital marketing.

Is digital marketing easy to study? ›

Digital marketing is not as easy or simple as creating an advertising campaign, it actually requires a lot of work. The most important part of these advertising campaigns is the need to study the results of your campaigns and in doing so one becomes a professional standing in the digital marketing field.

Is digital marketing stressful job? ›

Working in digital marketing can be incredibly stressful, so you need to think about how to remove or reduce the parts that don't spark joy. Whether it's fine-tailoring processes or learning to let go and delegate, whatever works best for you, just be sure to stick with it.

Can I get a job with Google digital marketing certificate? ›

Higher Earning Opportunities

So if you do a Digital Marketing Course through Google and gets certified then there is every chance that you can get a job in a reputed company with a good salary package. Also after having Certificate in Digital Marketing you can negotiate with the companies in the terms of salary.

Do we need laptop to learn digital marketing? ›

Digital marketing includes several tasks like running campaigns, content writing, graphic designing, Email marketing, video editing, web designing, creating advertisements, and lots more. To do all these essential tasks precisely and efficiently, there is a need for a high processing laptop.

How fast can you learn digital marketing? ›

As a whole, it might take you 3 to 5 months of continuous learning to have a foundational level knowledge of digital marketing. To entirely master the 7 different aspects of digital marketing, however, will require 5 to 6 years of constant practice and even then, the core principles behind them might change.

Does Google certificate have value? ›

Yes, the Google certification is well worth the time and effort. These certifications can add value to your resume. So, it is true to say that they can help you land an entry-level job in the IT industry with ease.

Does Google digital marketing certification expire? ›

The certifications are valid for 1 year. You'll need to retake and pass the certification assessment in the respective product area to renew your certification.

Is digital marketing a good career? ›

According to LinkedIn, the “Digital Marketing Specialist” role is among the top 10 most in-demand jobs, with 860,000 job openings. The most requested experience in digital marketing includes social media, content strategy, SEO, analytics, and more.

Can I get a job with a digital marketing certificate? ›

A good place to start is the Google Digital Marketing & E-commerce Certificate. This certification does not require any previous experience, and with less than 10 hours of learning a week, you can become job-ready for a role in one of the most in-demand industries.

Do you need a degree for digital marketing? ›

Four-Year Degrees Aren't Required For Entrepreneurs

Breaking into the digital marketing industry as an entrepreneur wouldn't require a college degree. Instead, self-taught digital marketing training, mentorship, or other online digital marketing programs could be enough to build your own business.

Are Google certificate courses free? ›

There is no charge for the Associate Android Developer Certification training. However, the certification exam costs $149 per attempt. The courses are taught by Google employees.

What is the hardest part of digital marketing? ›

#1 Generating Quality Leads

Perhaps one the biggest, if not the biggest, digital marketing challenges facing small businesses is finding new customers – but not just someone who might buy from you and never see them again – repeat customers – also known as quality leads. Quality leads are tough to come by.

What should I learn first in digital marketing? ›

7 Essential Skills Every Digital Marketer Needs to Know
  • Video Marketing. ...
  • Search Engine Optimization (SEO) & Search Engine Marketing (SEM) ...
  • Content Marketing. ...
  • Data / Analytics. ...
  • Understand Design Thinking & Planning. ...
  • Be Tech Savvy. ...
  • Be Persuasive. ...
  • Highlight Your Unusual Skills.
9 Nov 2021

Are digital marketers happy? ›

At CareerExplorer, we conduct an ongoing survey with millions of people and ask them how satisfied they are with their careers. As it turns out, digital marketing specialists rate their career happiness 3.1 out of 5 stars which puts them in the bottom 38% of careers.

Does digital marketing have future? ›

The future of digital marketing in India is bright and promising. Digital marketing, as compared to traditional marketing, offers some key benefits that make it an effective and affordable strategy for marketing the brand. In 2020 and 2021, the scope of digital marketing has seen a drastic level of growth.

What is the world's toughest job? ›

1. Military. All military roles have their difficulties, but challenging roles such as a marine and mercenary are among the hardest in the world. These positions require soldiers to put their lives at risk on a daily basis.

How many hours is Google digital marketing certification? ›

The Google digital marketing course is offered through the Google Digital Garage library. With 26 modules of 40 hours of time investment, this is the only digital marketing course provided by Google Digital Garage that offers a certification.

Which course is best for Google job? ›

Earning a degree in computer science, information systems, or information technology will help you land the job, while data scientists require an advanced degree in a quantitative field such as statistics or operations research.

Is Google digital marketing course paid? ›

Google's digital marketing course is free and has 26 modules. You learn from practical, real-world case studies. If you put aside an hour or two each day, you'll be able to have a complete idea of all the basics of digital marketing.

How can I start digital marketing at home? ›

Online Marketing Learning Tips
  1. Start with SEO. Many of the concepts used by PPC, content marketing, and social media marketing are based on SEO principles. ...
  2. Practice, Practice, Practice. ...
  3. Get Certified. ...
  4. Work with experienced Digital Marketers. ...
  5. Start your own digital marketing blog. ...
  6. Never stop learning.

Can I learn digital marketing on YouTube? ›

YouTube is a helpful resource for learning digital marketing strategies from expert influencers. There are a variety of channels, offering practical tips and techniques to market your brand. Here is a list of YouTube channels for digital marketing.

What skills do you need to be a digital marketer? ›

Top 7 Skills Required to Become a Digital Marketing Expert
  • Data Analysis. ...
  • Content Creation. ...
  • SEO & SEM. ...
  • CRM. ...
  • Communication Skills. ...
  • Social Media. ...
  • Basic Design Skills.

Is digital marketing a high income skills? ›

Though a career in digital marketing is lucrative, it is a huge industry, hence it becomes difficult for newcomers to plan their route and discover their niche. Before getting into this field one must understand what are digital marketing skills.

What can I learn in 6 months? ›

6-Month Certificate Programs That Pay Well
  • Real Estate Agent. Selling real estate has limitless potential, and you can get started quickly. ...
  • Commercial Truck Driver. ...
  • Phlebotomy Tech. ...
  • HVAC Tech. ...
  • Certified Nursing Assistant (CNA) ...
  • Personal Trainer. ...
  • Emergency Medical Technician (EMT)

How much do digital marketers earn? ›

Digital Marketer Salary in India: An average salary for a digital marketing executive is 2 LPA, and as you gain experience, your salary can rise to 6 LPA. In contrast, the salary package of a digital marketing analyst ranges from 3.6 LPA to 9.4 LPA on average.

Which Google certificate makes the most money? ›

Google Certified Professional Data Engineer

This year, the Google Cloud Certified Professional Data Engineer certification is associated with the highest paying salary in IT.

Are Coursera certificates worth IT? ›

Are Coursera Certificates worth it? On the whole, yes. If you're seeking promotion, looking for a career change, or the skills you are learning are highly sought after, then a Coursera Certificate does have value and is definitely worth the investment. Coursera partners and course providers are world class.

How much does a Google IT certificate cost? ›

The Google IT Support Professional Certificate on Coursera costs $49 per month after a seven-day free trial. If you complete the five courses in six months, the Google IT Support Professional Certificate costs about $294.

How long are Facebook certifications valid? ›

Each of the Facebook Blueprint certifications consists of two exams. Both certifications are valid for 12 months, after which period you have the option to get re-certified.

Is a marketing certificate worth it? ›

Are marketing certifications worth it? Yes, a marketing certification proves that you are an expert in your chosen field. A marketing certificate can help you land that next job or big promotion you are hoping for, not to mention help you hone your marketing skills for the real world.

Is coursera free? ›

Coursera offers free online courses, many of them led by top colleges or companies like Google. Learners can access all course materials and there's a small fee for a certificate of completion. Coursera's online classes span a range of topics, from public health to resume writing.

Is digital marketing safe? ›

The danger in online marketing is lack of research especially in terms of audience analysis. One of the initial processes in tailoring a marketing campaign via online channels is targeting the type of users according to geographic, online behavior, demographic, psychographic and many other factors (Ouellet 2017).

What is SEO in digital marketing? ›

SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.

What jobs are most demanded? ›

12 high demand jobs
  • Financial manager. ...
  • Medical assistant. ...
  • Software developer. ...
  • Market research analyst. ...
  • Substance abuse counselor. ...
  • Health services manager. ...
  • Statistician. ...
  • Nurse practitioner.
13 Jul 2022

How long is the digital marketing course? ›

Normally when you join any institute for a digital marketing course, the duration can go from 2 Months to 6 Months. Many institutes offer One Year Diploma in Digital Marketing where they teach the fundamentals for 2-3 months, and place you for Internship for the rest course duration with a basic stipend.

How much money can you make with a digital marketing certificate? ›

The difference is even more marked for a Digital Marketing Specialist. Entry-level positions pay an average of $47,750 per year. Experience and certifications can help a specialist almost double their salary. Certified Digital Marketing Specialists can earn approximately $94,000.

How much do entry level digital marketers make? ›

An entry-level digital marketing salary of a Web developer with less than one year of experience is ₹ 2 lakhs per year in India, while those with more than 2-3 years of experience can expect ₹3-5 lakhs per year in India.

What is the minimum qualification for digital marketing? ›

To take up any digital marketing certificate or course, you need to have completed your graduation (10+2+3) or equivalent from a recognized university/ educational institution, recognized by UGC/AICTE/DEC/AIU/State Government in any discipline.

Is digital marketing worth it in 2022? ›

Yes, digital marketing is of course a well-paid job. The average salary of a digital marketer at an executive-level position lies between INR 2,50,000 to 5,00,000. And the average highest starting salary at a manager's level is between INR 8,00,000 to 10,00,000.

How can I get into digital marketing with no experience? ›

How To Land a Digital Marketing Job With No Experience
  1. Pick a Specialty That Interests You. ...
  2. Build Your Foundational Knowledge. ...
  3. Take a Course or Get a Certificate. ...
  4. Build a Digital Marketing Portfolio. ...
  5. Network Online and In-Person. ...
  6. Look for Agency and In-House Jobs. ...
  7. Consider Related Jobs To Get Your Foot in the Door.
20 May 2022

How much does Coursera certificate cost? ›

Coursera Courses can be accessed for free, Guided Projects start at $9.99 and Specializations and Professional Certificates from $39.99 a month. A Coursera Plus subscription is $399 per year* and Full degrees start at $9,000.

Is Coursera owned by Google? ›

I'm proud to share that Coursera is a part of the new Grow with Google initiative, an effort to advance economic opportunity across the U.S. We've worked with Google to create the Google IT Support Professional Certificate offered exclusively through Coursera to our global community of learners.

Which Google certification is best in Coursera? ›

Our winner for the best overall Google certification course is the Google Project Management: Professional Certificate offered by Coursera. It wins our top spot because within six months a learner with no degree and no experience can obtain the skills necessary to get an entry-level job in the project management field.

Is digital marketing a good career? ›

According to LinkedIn, the “Digital Marketing Specialist” role is among the top 10 most in-demand jobs, with 860,000 job openings. The most requested experience in digital marketing includes social media, content strategy, SEO, analytics, and more.

Does digital marketing pay well? ›

The average salary of digital marketing professionals is between $40,000 and $97,000 per year. Factors affecting how much money you can make include years of experience, skills, personal reputation, qualifications, job position, and country.

Does digital marketing require coding? ›

Digital advertisers do not need any programming abilities or coding background upfront to begin their career in Digital Marketing. In the ability sets required of a Digital Marketing Professionals, many marketing experts see coding as not very fundamental or the exclusive domain.

Is digital marketing easy to manage? ›

Being able to change your strategy easily is a great benefit of digital marketing. Adapting a digital marketing strategy is a lot easier than other more traditional forms of marketing, like mailers or billboard advertising.

Are digital marketers happy? ›

At CareerExplorer, we conduct an ongoing survey with millions of people and ask them how satisfied they are with their careers. As it turns out, digital marketing specialists rate their career happiness 3.1 out of 5 stars which puts them in the bottom 38% of careers.

Is digital marketing safe? ›

The danger in online marketing is lack of research especially in terms of audience analysis. One of the initial processes in tailoring a marketing campaign via online channels is targeting the type of users according to geographic, online behavior, demographic, psychographic and many other factors (Ouellet 2017).

How many hours does a digital marketer work? ›

Most digital marketers work full-time, which means they typically work 8 hours per day and 40 hours per week. However, because digital marketing is such a fast-paced and ever-changing field, many digital marketers also work overtime, which can mean working 10 or more hours per day and 50 or more hours per week.

What does a digital marketer do daily? ›

In general terms, a digital marketer is responsible for using a variety of digital channels to generate leads and build brand awareness. Digital channels include: Company websites. Social media networks such as Facebook, YouTube, and Instagram.

Which language is used in digital marketing? ›

One of the key strategies in digital marketing is Search Engine Optimization (SEO). HTML is by far the easiest and best language to write SEO-compliant websites.

Does digital marketing has a future? ›

The future of digital marketing in India is bright and promising. Digital marketing, as compared to traditional marketing, offers some key benefits that make it an effective and affordable strategy for marketing the brand. In 2020 and 2021, the scope of digital marketing has seen a drastic level of growth.

How is Python used in marketing? ›

Python is extensively used in automating different tasks used for digital marketing campaigns nowadays. The main objective of using Python as an automation code development is to improve the marketing efficiency and effectiveness to create a competitive advantage over the competitors.

How long does it take to learn digital marketing? ›

Depending on your current experience, you may be able to acquire the skills you need to become a Digital Marketer in as little as 12 weeks. However, mastering many of the techniques and skills—particularly soft skills learned on the job like leadership and communication—may take years.

What are the disadvantages of digital marketing? ›

Disadvantages of Online Marketing
  • Time consumption. The biggest demerit of online marketing is its time-consuming nature. ...
  • Security and privacy issues. ...
  • Inaccessibility. ...
  • Reliance on technology. ...
  • Technological issues. ...
  • Global competition. ...
  • Maintenance Cost. ...
  • Facing negative feedback and reviews.
1 Jun 2022

Is marketing hard to learn? ›

Marketing is among the most difficult majors. It's all about data collection and analysis, learning how to develop effective communication and marketing strategies, the four P's (place, price, promotion, product), and so much more.

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