Start using this template:
Copy this doc
Copy this doc
A content calendar is a system for executing your team’s content, editorial, and social media strategies.
Whether you’re a solo operation or working with a team of writers, producers, and editors, a content calendar helps you stay on track. How many pieces of content are in the “approved” stage? Which campaign does a piece of content belong to? What are the distribution channels for a piece of content? These are all questions a content calendar can help answer.
Whether you use a Google Sheet or some other online tool as your content calendar, the most important part of your content calendar is that it stays up to date and it aids your team with moving content from the idea stage to production.
I’ve been creating content (blog posts, videos, social media) for my own businesses and for Coda. I created this content calendar template based on my experience using other content calendars and put the best features from these tools into this template. This template can be used by agencies, in-house content teams, and solopreneurs who have made content a key component of their marketing strategy.
Tutorial on how to use this template:
What is a content calendar template?
A content calendar template is a resource for your team to plan and execute a content marketing strategy. The content calendar template should be a shared collaborative resource that provides marketers with content creation, content planning, and other content workflow functionality.
Many content calendars are done in an Excel spreadsheet or Google Sheets, but these tools may be difficult to collaborate on. Your team members should be able to see and edit the content calendar template no matter where they are based. Real-time collaboration is one of the main benefits of an
online calendar template
online calendar template
How to use a content calendar template?
I asked a few content experts about how they use their content calendars. The first theme I found is that everyone has their own unique processes for maintaining and updating their content calendars. The reasons for this variability in process results from two things: 1) content strategy might dictate certain types of content over others and 2) certain types of content do work better in the content expert’s industry.
Scheduling when content gets published is another key consideration in a content calendar. Dates will inevitably get shifted around as your colleagues might spend more time on a piece of content than originally planned. The content marketing manager at
explains how their team relies on creative to deliver assets to move content through their calendar:
The content operation is mostly a 1-person show (me). The biggest bottleneck/unknown is design, which means we have to plan and work around in a way that gives the creative team enough time to create any materials we need for content.
, Content Marketing Manager, ChartMogul
Before creating the content calendar, some experts said you should have a solid
first. Elements of a content strategy that can make their ways into a content calendar include:
Audience you want to target
Cadence of your messaging
Tone of your messaging
Story or narrative you want to tell your audience
, a freelance content marketing strategist, said that proper research ensures your content calendar operates smoothly:
Strategy - it’s part of the basis of an editorial calendar. It involves research - even if it’s just secondary (news outlets, Quora, etc). Your editorial calendar should be based on customer research and research with the company (e.g, what questions does the customer service team get asked and how can you use this info for content development?).
— Kirsten Lamb, Freelance Content Marketing Strategist
👉 Get started with this content calendar template
Copy this doc
Copy this doc
With this template, you can make sure your publishing schedule is properly logged and tracked. Your social media marketing team also has a place to schedule their content alongside your editorial team. You might consider this
production schedule template
production schedule template
if you need a more high-level way of managing your content production.
The “work” and calendar live in the same tool
Your content calendar might live in a spreadsheet or some other tool, but where does the actual work happen? You’re writing drafts in Google Docs, Wordpress, or some other CMS. Social media posts might be created in Buffer or Hootsuite. You’re then copying and pasting links to these tools into a spreadsheet.
Instead of having a sea of browser tabs open with drafts of all the blog posts you’re working on or editing, they should be “stored” in the same place as your calendar.
This template allows you to see your content drafts in your content repository and you can do all the writing, editing, and proofreading in one place. In the gif below, you’ll see the draft for the Behind the “Wheel” content by clicking the Draft / Outline icon in the
page. That icon “opens up” the row where you and your content team can start writing the draft:
Variety of content types
for 2022 is all set. The most difficult part is tracking and executing to that strategy given all the moving parts of your strategy. Your content calendar should be flexible enough to handle all the nuances of your strategy whether you work at an agency with multiple clients or you’re working in-house for NASA.
What issues specifically should your content calendar solve? It should account for the variety of content types that your target audience wants to read and watch. While blog posts are still a great way to tell stories and good for SEO, your content calendar for 2022 should also include:
Short-form videos (LinkedIn stories, Instagram stories, TikTok, etc.)
This template allows you to customize the type of content your team wants to produce. You can see the default types in the
Setting up this content calendar template
Every content calendar tool I came across had one thing in common: a main table with every single piece of content, no matter the stage. That’s why the
in this template is the main view in this template:
Many of the dropdowns in each of these columns can be customized depending on your team’s unique content processes. You can see all the default values I’ve created in the
Since your content calendar will include content across multiple campaigns, I created a table just for all the over-arching campaigns your team is working on (see
are connected so you can see all the content pieces associated with one campaign:
Finally, viewing your content calendar in multiple ways is what makes this content calendar template flexible and adaptable to your team’s processes. You can view the content calendar
, and see all
(click each of these hyperlinks to go to that specific page).
Full content calendar view for 2022
Aside from the main table of all the content your team is working on, I think the main calendar view is the next most important way to visualize your content calendar.
, you’ll see the traditional calendar layout as well as a kanban layout of your content by the “estimated publish month.” While it’s important to have an exact publish date for your content in 2022, I think visualizing your content calendar for all of 2022 helps you find gaps in your campaigns or
Conclusion: manage content calendar and drafts in one place
While you can replicate many parts of this template in a Google Sheet or another tool, the main advantage this template offers is the ability to manage your content calendar and content drafts in one place. Along the left-hand side, you can create multiple nested pages of other work needed to execute on your content strategy:
I hope this content calendar template will set your team up for success in 2022 and beyond! 🚀
Get started with this template:
Copy this doc
Copy this doc
⏩ Quick start
Copy this doc (Create a Coda account if you don’t have one.) 👉
Copy this doc
Copy this doc
Start adding content ideas to the
and fill out all the relevant columns and fields. Customize your broader marketing campaigns in
View your table of content
Visualize your entire 2022 calendar in
(Optional) Customize the dropdown menus that show up in your table of content in
Common FAQs about content calendar templates
What should a content calendar include?
The most important aspect of a content calendar is being able to plan and schedule editorial content. This means an editorial calendar template should be included in the the tool you use as your content calendar. The tool may also include a social media calendar template to assist with the scheduling and publishing of your marketing team's social media content.
The content calendar should also include due dates for when drafts, final drafts, and publish dates occur for every piece of content. Your content calendar tool may also include functionality such as content production or a place for your content repository.
What’s the difference between an editorial calendar and a content calendar?
An editorial content calendar is a plan for your content. They are associated with more traditional media like a magazine or newspaper. An editorial calendar will contain topics or themes that your editorial team will decide to write about in the coming months. It may also include holidays, seasons, and other important dates for your editorial to be aware of.
A content calendar is a shared resource so that your editorial or marketing team can all be on the same page regarding when content is published. A content calendar can contain the content from your editorial calendar as well.
Content calendar may be associated with digital forms of media like a blog, online magazine, or any business that has an online presence. Most content calendars contain a brand's editorial, blog, and social media content all in one place. This creates a unified view of all the content your team is producing and publishing.
How often should I update our content calendar?
There is no set frequency for how often you should update your calendar. A weekly cadence is quite common for most marketing teams. It's important to update your content calendar as well as existing content so that your brand's content stays fresh. There are also SEO factors for updating your content as well.
When there are important updates like product launches and company announcements, you should update your content calendar as soon as possible to start scheduling the content around this news.
👉 Start with:
A few of the 25,000+ teams that 🏃♀️ on Coda.
Coda is an all-in-one doc for your team’s unique processes — the rituals that help you succeed. Teams that use Coda get rid of hundreds of documents, spreadsheets, and even bespoke apps, to work quickly and clearly in one place. This template is a Coda doc. Click around to explore.
Find out how to Coda-fy your rituals.
Connect with a Rituals Architect
Connect with a Rituals Architect
Is there a 2022 calendar template? ›
2022 Yearly Calendar Templates
This annual 2022 calendar template is available in horizontal format. You can download and edit it free of cost in word, spreadsheet, or pdf format using the online calendar designer tool. This free editable 2022 yearly represents all months on one page.
- Define your goals. ...
- Create a template for the calendar. ...
- Choose your channels. ...
- Start with the calendar year. ...
- Add your own content. ...
- Keep evergreen content at hand. ...
- Make use of prior content. ...
- Decide on the publishing frequency and set time limits.
Monthly Calendar Template for Google Sheets
This editable template is available for 2022 and 2023 so that you can plan ahead.
There are several content calendar apps out there, but if you'd rather not deal with complicated software and templates, Google calendar is your best bet. It is simple, easy, and, best of all, completely free. We'll show you how to use it to plan your content strategy in seven easy steps.How do I create a social media content calendar? ›
- Identify your social media channels. ...
- Conduct an audit of your social platforms. ...
- Decide what you want to track with your social media content calendar. ...
- Plan your posting cadence. ...
- Build out a review schedule. ...
- Track and report on published content.
Tip: If you're already in Word for the web, see all the calendar templates by going to File > New, and then below the template images click More on Office.com. You'll be on the Templates for Word page. In the list of categories, click Calendars. As you work on the calendar, you'll probably want to Rename a file in it.What app can I use to create a content calendar? ›
If you're looking for a tool to organise both your blog and social media calendars in one place, CoSchedule is an excellent option. This makes it much easier to plan ahead, even for blog posts that you haven't yet published.
Trello and CoSchedule is the recommended software for managing the content teams for professionals and agencies. If you are looking for a simple content calendar application to schedule tasks, you should use WordPress Editorial Calendar or Google Calendar.What should a content calendar look like? ›
A content calendar (also known as an “editorial calendar”) is a written schedule of when and where you plan to publish upcoming content. Content calendars typically include upcoming pieces, status updates, planned promotional activity, partnerships, and updates to existing content.How do I create a content calendar in Google Sheets? ›
- Open a new spreadsheet and choose your month.
- Begin to format your calendar.
- Use a formula to fill in the days of the week.
- Fill in the numbers.
- Fill in the rest of the numbers.
- Reformat your calendar if necessary.
- Add design elements to professionalize the look.
What is replacing Google Calendar? ›
- Edo Agenda (Web, iOS, Android) 3 Images. ...
- Cal (Android, iOS) 3 Images. ...
- TimeBlocks (Android, iOS, Web) 3 Images. ...
- TimeTree (Android, iOS, Web) 3 Images. ...
- Jorte (Android, iOS) 3 Images. ...
- Business Calendar 2 (Android) 3 Images. ...
- DigiCal (Android) ...
- Fantastical 2 (iOS, Mac)
Download the free printable excel calendar for the year 2022 in many different formats including xls and xlsx and PDF. You can customize these calendar templates in your local system or you can use our excel calendar maker tool.Does Canva have a content calendar? ›
Canva has a built-in content calendar so you can plan and schedule your social posts ahead of time to publish directly from the platform – simply create, set, and Canva will do the rest.How do I create an interactive calendar in Google? ›
- On your computer, open Google Calendar.
- At the top right, click Settings. Settings.
- On the left, under "Settings for my calendars," click the name of the calendar you want to share.
- Under "Access permissions for events," check the box next to "Make available to public."
- Click OK.
The editorial calendar looks at the big-picture approach to content strategy for the coming months, quarters, and/or years, while the content calendar enables the team to execute this strategy day-to-day.What makes a good social media content calendar? ›
Make it easier to post consistently
The most important rule, no matter how often you decide to post, is to post on a consistent schedule. Sticking to a regular schedule is important, so your followers and fans know what to expect. It's also a good way to make clever use of weekly hashtags like #MondayMotivation.
- Loomly. ...
- Sendible. ...
- AgoraPulse. ...
- Iconosquare. ...
- Hootsuite Inc. ...
- Monday.com. ...
- PLANOLY. PLANOLY is your all-in-one platform to plan & schedule your social content. ...
- ContentCal. Collaborate with your team and post great content.
Use a Calendar Template in Word
To choose one, open Microsoft Word and click the “New” tab in the left-hand pane. Next, type “Calendar” in the online templates search box. Scroll through the library and select a calendar template you like by clicking it.
- Open Google Calendar.
- On the left, click the name of your new calendar.
- Point to the shared calendar and click More. Settings and sharing.
- Choose an option: ...
- In the permissions box, click the Down arrow. ...
- Click Send.
On the File menu, click New from Template. On the rightmost-side, in the Search All Templates search box, type Calendar. Pick a calendar template you want and click Create. You can easily apply your own look to a calendar.
What are the best free social media content calendar? ›
- Google Drive.
Many calendar templates are available for use in Microsoft Excel. A template provides a basic calendar layout that you can easily adapt for your needs.How do I create a content calendar in Canva? ›
On the Canva homepage side menu, click Content Planner. Next to when you want to schedule the post, click on the plus icon. Select to schedule an existing design, or create a new design to schedule. Scheduling existing designs: Under Recent designs, select which one you want to schedule.What are the four types of calendars? ›
Calendars fall into four types: lunisolar, solar, lunar and seasonal. Most pre-modern calendars are lunisolar.What is the first step to take when creating a content calendar? ›
- Step 1: Brainstorm content ideas. ...
- Step 2: Determine your publication channels and frequency. ...
- Step 3: Use a spreadsheet and calendar to map everything out. ...
- Step 4: Define the workflow. ...
- Step 5: Schedule, publish, promote, track, and tweak your content.
- Lunar. A lunar calendar tracks time using the monthly cycles of the moon's phases. ...
- Solar. A solar calendar is based on a solar year, which is the time it takes for Earth to rotate around the sun. ...
What does an editorial calendar include? A 12-month editorial calendar typically includes key elements that connect to your overall content marketing strategy, focusing on the who, what, when and where of content production.How do I create a content planner? ›
- Define your goal.
- Conduct persona research.
- Run a content audit.
- Choose a content management system.
- Determine which type of content you want to create.
- Brainstorm content ideas.
- Publish and manage your content.
- Plan for each content distribution channel separately.
- Create and maintain a list of topics to cover.
- Add important content metrics.
- Prioritize the list based on these metrics.
- Put it into a content calendar.
Social Media Content Calendar Template for Google Sheets
The template comes pre-built with sections for each major social media service, such as Twitter, Facebook, and Instagram. It also includes space to record the time of launch, content title, copy, images, links, and click engagement.
Does Google Sheets have calendar templates? ›
Google Sheets offers an Annual Calendar template that updates to the current year. If you see templates at the top of your main Google Sheet page, select “Template Gallery.” If you don't see recent templates, click the plus sign on the bottom right and pick “Choose Template.”Is there a better calendar than Google? ›
Microsoft calendar is a good Google calendar alternative that offers an adequate number of tools to meet most people's calendar and scheduling requirements. This free-of-cost application has a simple, uncluttered interface that is much better than many paid alternatives available on the Windows Store.Is COZI better than Google Calendar? ›
Cozi is better than Google Calendar because it's interface and features are meant for organizing groups and families. It's quite similar in its simple layout and design to Google Calendar.Is there something better than Google Calendar? ›
There are more than 100 alternatives to Google Calendar for a variety of platforms, including Linux, Android, Online / Web-based, Mac and Windows. The best alternative is Etar, which is both free and Open Source.How do I create a fillable calendar in Excel? ›
- Open Microsoft Excel. ...
- Choose a calendar. ...
- Preview your selected calendar. ...
- Press "Create" ...
- Edit your calendar. ...
- Go to the "File" menu. ...
- Select "Customize Ribbon" ...
- Click "Insert"
Select the Sheet1 tab. On the Tools menu, point to Macro, and then select Macros. Select CalendarMaker, and then select Run to create the calendar.Is Canva a good content scheduler? ›
Conclusion: Yes, Canva is good for scheduling social media posts. It is easy to use with a drag and drop interface and has a wide range of pre-made templates available. You can also upload your own images or choose from Canva's library of over 1 million stock photos.Is Canva a good content planner? ›
Canva is an incredibly easy to use and intuitive design tool. It also makes scheduling your social media content super easy. There are many platforms and tools for social media scheduling. However, there's no platform that allows you to easily design, create, and schedule like Canva does.What can you not use Canva for? ›
CON: While you can create a variety of print and digital graphics easily, Canva is not ideal for designing logos, because it isn't a vector-based program (like Adobe Illustrator) — meaning that you cannot create an image or design that will be scalable to any size, beyond what it's already set at — without losing ...Do you need a content calendar? ›
A content calendar is important to keep your content marketing well-organized and on track. It helps you with initial brainstorming, which saves you from last-minute disastrous planning and helps you produce content consistently.
What is a content calendar template? ›
A content calendar template is a schedule that allows you to plan and organize your content in advance. This way, you can track the progress of your content creation, identify gaps, and measure your performance against specific goals.Why you need a content calendar? ›
Content calendars serve as the framework for what your business plans to share and promote across all marketing channels. A well thought out and organized social media calendar can help to define your content themes and posting cadences to match each social platform's audience and objective.Does Microsoft Office have a calendar template? ›
On the File menu, click New from Template. On the rightmost-side, in the Search All Templates search box, type Calendar. Pick a calendar template you want and click Create. You can easily apply your own look to a calendar.What is the best site to make a calendar? ›
- CEWE Photo Calendars. Lots of styles to choose from and an easy to use designer make CEWE our number 1! ...
- Mixbook Custom Photo Calendars. ...
- Snapfish Wall Calendar. ...
- Walmart Photo Calendar. ...
- Social Print Studio Wall Calendar. ...
- Vistaprint Wall Calendar.
You can access it via any internet browser or download a dedicated app for Android, iPhone or iPad.
- Open Google Calendar.
- On the left, next to Other calendars, click Add. Create new calendar.
- Add the name of the calendar (for example, Marketing Team Calendar), a description, and a time zone.
- Click Create calendar.
You can download free, pre-built document templates with useful and creative themes from Office when you click File > New in your Office app. Templates can include calendars, business cards, letters, cards, brochures, newsletters, resumes, and much more.Is there a OneNote calendar template? ›
Download these editable 2021 OneNote calendar templates and modify them as you need. Personalize these 2021 OneNote templates in the OneNote utility on your local computer. Our esteemed users can download and print any daily, weekly, monthly, and quarterly template without any charge.