Home > Blog > Digital Marketing > PPC >
There are a lot of B2C SaaS examples out there (in fact, it was estimated there are more than 11,000 SaaS companies worldwide in 2021) and they are growing like crazy. These are B2C SaaS companies that have scaled their businesses to millions of customers.
They are changing the way that people work, think, and live.
What makes these companies so successful? What can you learn from them? How can you apply their lessons to your own business?
B2C SaaS has the potential to grow even more in the next few years. Read on to find out everything you need to grow your SaaS business and make good marketing strategies.
What is B2C SaaS?
Before we dive into the examples, let’s first take a look at what B2C SaaS is.
B2C SaaS is a software as a service that is targeted at consumers. It is delivered over the internet and allows customers to access and use the software from anywhere in the world.
For example, some photo editing software is delivered as a B2C SaaS. Also, other B2C SaaS examples are softwares used for personal tasks, such as email and word processing, which can also be delivered as a B2C SaaS.
B2C SaaS is perfect for businesses that want to outsource their software needs and don’t have the time or resources to develop it in-house.
Benefits of using B2C SaaS
Now that we have looked at what is B2C SaaS lets delve into the benefits of using B2C SaaS
There are number of benefits to using B2C SaaS, including:
B2C SaaS is often more cost-effective than traditional software licenses, which means you can get more for your money. It can also help you save on IT infrastructure costs since the software is hosted and maintained by the provider.
Faster time to market
Since B2C SaaS is delivered over the internet, you can be up and running in a matter of minutes. There is no need to wait for the software to be delivered, installed, and configured.
B2C SaaS allows you to get up and running quickly and easily, without the need for complex installation or setup procedures.
B2C SaaS is scalable, which means you can grow your business at your own pace and not be limited by the size of your infrastructure. You can also add new users and features without any disruption to your service.
It gives you the freedom to work from anywhere, at any time, and on any device so that you can focus more on customers and increase sales if you are able enough to mange this flexibility so well.
B2C SaaS is usually cheaper than traditional software
Instead of paying upfront for a perpetual license and upgrades, users can simply pay a monthly or yearly subscription fee to maintain access. Users get automatic upgrades, too, so they always have the latest version of the software.
How can you apply these benefits to your SaaS business?
Now that you know the benefits of using B2C SaaS, how can you apply them to your own business? Here are a few:
Offer SaaS that solves a common problem
If you can offer a SaaS that solves a common problem, you are likely to be successful. B2C SaaS companies that have achieved success tend to offer software that is easy to use and solves a common problem.
Look for a market with a high potential
When looking for a market to target with your SaaS, consider one that has a high potential. This means there is a large population of potential customers and they are willing to pay for your software.
Target small businesses
Small businesses are a great market to target with your SaaS. They are often looking for ways to reduce costs and improve efficiency, which makes them a good fit for SaaS.
Offer a free trial
When you first launch your SaaS, offer a free trial to allow potential customers to try it out. This will help you attract new users and convert them into paying customers.
Is SaaS a B2B or B2C?
So, is SaaS a B2B or B2C?
Software as a Service (SaaS) is just a kind of software distribution model. Like other software, it can be created for B2B or B2C. The difference is that B2C is consumer-facing while business-facing.
If anyone can sign up for your software, it’s B2C. If you have to be invited by an administrator within a company or organization, it’s B2B.
Salesforce, for example, is a cloud-based CRM app that organizations use to track contacts and manage customer relationships. Anyone can sign up for Salesforce (if they pay), so it’s considered B2C. Still, a good majority of Salesforce’s customers are businesses.
Google Docs is available to individuals and businesses, so it’s also considered B2C.
What are the differences between B2B and B2C?
The main points which make B2B different from others:
- Businesses have higher average order values than individuals.
- Businesses buy more frequently than individuals as they generally have more needs and resources to satisfy them.
- Businesses tend to buy in bulk quantities whereas individuals tend to buy one at a time.
- Businesses are more likely to need specific features that cater to their industry or line of work.
Estimated number of SaaS companies
SaaS companies provide various software services to their customers in exchange for a monthly or annual subscription. As this business model becomes more popular, an estimated number of SaaS companies is expected to surface.
As of now it is estimated that number of SaaS companies goes more than 15,000 in the USA alone.
This number is only expected to grow as more and more businesses shift their operations to the cloud.
B2C SaaS examples
Now that we know what B2C SaaS is, let’s take a look at some of the best B2C SaaS examples out there.
Some of the most popular B2C SaaS examples include:
Canva is a perfect example of B2C SaaS examples. It is a cloud-based design platform that allows users to create professional graphics, such as flyers, posters, and social media posts, without having any design experience.
Dropbox is a cloud-based storage and collaboration platform that allows users to store and share files and folders with others. It allows users to access their files from any device, anywhere in the world.
Google Docs is a cloud-based word processing and spreadsheet app that allows users to create and edit documents and spreadsheets online.
While in the past it was not possible to access office tools without having an office suite installed on your computer, Google Docs has changed that.
You now can access word processing, spreadsheet, and presentation tools from any device with an internet connection.
Duolingo is a cloud-based language learning platform that allows users to learn new languages for free. You can learn a new language in as little as 20 minutes a day with Duolingo from the comfort of your own home.
Slack is a cloud-based team communication platform that allows users to chat and share files with others. This has simplified collaboration for teams of all sizes. Individuals from different parts of the world can now communicate and share files with each other in real-time.
Asana provides a cloud-based project management platform that allows users to track tasks and team progress. This B2C SaaS example is especially crucial to freelancers and small businesses.
These are just a few of the many B2C SaaS examples out there. As more and more businesses and individuals adopt SaaS the number of B2C SaaS examples is only going to increase.
How to leverage PPC Signal to optimize and grow your B2C SaaS Examples?
Most of the time B2C SaaS businesses utilize PPC campaigns to drive more leads and customers. If you are a digital marketing expert or regularly use PPC campaigns, you definitely have idea that it’s not about just creating ad and let it go alone. Either you create marketing strategies for small businesses by yourself or you handle corporate clients by using advertising agency software you need proper monitoring and regular analysis on strategies you created and implemented.
There are a few things you can do to make sure your PPC campaigns are optimized and help you grow your B2C SaaS business. PPC Signal comes in handy in these situations especially because it provides you with data that can help you make better decisions about your campaigns.
This tool uses AI and machine learning to help you figure out what’s working and what’s not with your campaigns so you can make the necessary changes.
It also, makes it easier to track goals and optimize for conversions, which is essential when it comes to any type of B2C SaaS business.
If for example, you’re seeing a lot of clicks but not many conversions, you might want to consider increasing your budget for those campaigns or changing your targeting.
The dashboard provides you with all of the data you need to make these decisions and more.
There are many different things PPC Signal can help you with when it comes to growing your B2C SaaS business.
Here are a few:
- Identifying anomalies
- Cost per conversion
- Campaign progress
- Well or worst performing keywords
- Wasted spends and much more.
What are SaaS tools?
SaaS tools are software applications that are delivered as a service, over the internet. They can be accessed by customers through a web browser.
What are SaaS metrics?
SaaS metrics are measurements that help you track the performance of your SaaS business. They can include things like customer churn, customer lifetime worth, and gross margin.
SaaS is a great business model for both B2B and B2C businesses. There are a number of different things you can do to grow your SaaS business, including using PPC Signal to optimize your campaigns. Just like other businesses, B2C SaaS businesses can benefit from using this tool to track performance and make necessary changes to improve results.
How do you grow B2C SaaS? ›
- Revamp Your Sales Strategies. ...
- Focus on Customer Satisfaction. ...
- Finetune Your Pricing strategy. ...
- Leverage Referral Programs. ...
- Focus on Vital Sales Metrics. ...
- Optimize Your Teams. ...
- Make Product Adoption Easy. ...
- Leverage Multichannel Acquisition Method.
B2C SaaS is a software as a service that is targeted at consumers. It is delivered over the internet and allows customers to access and use the software from anywhere in the world. For example, some photo editing software is delivered as a B2C SaaS.What are the top 3 most important aspects of SaaS? ›
- - Multi-tenancy model.
- - Automated provisioning.
- - Single Sign On.
- - Subscription based billing.
- - High availability.
- - Elastic Infrastructure.
- - Data Security.
- - Application Security.
SaaS offerings are created for both B2B and B2C markets. While the markets and customers certainly have different dynamics, the overall principles of SaaS do not somehow change each of these markets. If you look at onboarding, for example, B2B and B2C customers may have different onboarding experiences.What is most important key success factor B2C? ›
The critical success factors in the adoption of e-business are identified as: combining e-business knowledge, value proposition and delivery measurement, customer satisfaction and retention, monitoring internal processes and competitor activity, and finally building trust.What are the key success factors of B2C? ›
- Create Content Marketing. ...
- Know Your Customer. ...
- Use Social Media. ...
- Grow SEO Traffic.