7 Biggest Causes Of Stress For Digital Marketers (2022)

Working in digital marketing, stress is inevitable. It’s part of the job description.

You can’t be effective without pushing your personal limits from time to time.

But, if you’re always stressed out, then maybe it’s time to reevaluate the causes and tackle your biggest stressors head-on.

Below you will find seven of the biggest causes of stress for digital marketers and some tips on how to deal with them.

1. Measuring Metrics

The Stress

Measuring metrics in itself isn’t exactly stressful. The stressful part of metrics comes in two forms.

First, you have the result of metrics.

Say you’ve been working on a campaign for the past six months and you’ve put your whole marketing heart and soul into it.

You’ve devoted more than full-time hours to the campaign and have done everything you were supposed to, and then some.

Then the campaign comes to an end and the results are calculated. The metrics come back to inform you that unfortunately, despite your efforts and doing everything the pros suggested, goals weren’t met.

You’ve utilized the last of the budget and spent the past six months on a campaign that didn’t produce results. Insert sad sigh.

So, you take the data that you have from the campaign, and you say it wasn’t a complete loss because you’ve at least learned more about the user behavior or the targeting, or the ad copy, or the keywords.

Now, it’s time to go plead for more budget and try again. Insert stress.

The second part of metric stress is the part I see digital marketers struggle with the most. This is the part of having no metrics at all! Yes, it happens. Like a lot.

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Take content metrics for example. Fully 81% of marketers integrate content into their marketing strategies, but 65% of marketers are struggling to measure the impact of their content marketing strategies.

That’s more than half who don’t understand (or are at the very least having a difficult time trying to figure out) what metrics they’re supposed to measure.

How To Deal

Set yourself up for success, and not stress, right away.

In the beginning stages of your strategy development, you need to be defining what is the most important part of this campaign.

Is it direct sales? Increase video views? Perhaps it’s as simple as doubling engagement and not tied directly to a dollar amount.

Either way, you need to define what the primary goal is, and then the secondary, the tertiary, and so on.

It’s important to go past just defining the main goal of the campaign because the primary goal isn’t always met, especially in the first round.

Plus, you want to have a few other metrics to measure in order to quantify some success or total failure, not just focusing on a primary or secondary.

2. Low-to-No Budgets

The Stress

Oh boy. Not having a budget or having an extremely low budget to work with makes a digital marketer’s job extra stressful.

Lots of times the low-to-no budgets are paired with extra-high expectations.

These expectations could be something like generating 10,000 new leads by making a homemade video on YouTube and having no advertising budget to promote the video. Talk about a stressful situation!

How To Deal

Not everyone is gifted with large or “experimental” budgets.

As digital marketers, though, we need to be prepared to work with both players, the big and the small.

By clarifying realistic expectations fromthe beginning, you’ll be able to inform your boss or client what they can expect to receive by spending X amount.

No, we can’t predict the future.

Yes, we certainly hope and work hard for the best, but by making it known from the get-go what can actually happen with a specific budget range you’re avoiding extreme amounts of disappointment and stress.

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After the budget meeting, head back to your desk and run your own numbers on what you’ve seen as a result in the past.

Get an idea of how much it took for similar goals to be achieved and how long it took.

Then, prepare a report clarifying what has worked, under what conditions, and a prediction of what your boss or client should be able to expect to receive based on X budget.

3. Google Updates

The Stress

Oh, Google. We are constantly trying to stay on top of every update that you make.

We even try to prep before the updates and algorithm changes happen. Yet, you still cause us, digital marketers, an insane amount of stress with every new update, Google.

Within the blink of an eye, a major change could have just happened and our websites or our clients’ websites are affected by it. Most of the time they’re affecting negatively, too.

So, yes Google, you do occasionally bring on the stress.

How To Deal

One of the best ways to deal with the Google stress is to stay on top of anything and everything that happens within the industry, just as Google does.

Google takes note of things like user behavior, cyber bugs, spam, and a handful of other web issues.

You should, too. Doing so will help you better predict when changes are going to happen and what kind of changes are most likely to come next.

Subscribe to the top SEO blogs. These blog posts are written by the experts, some of which have great connections with Google and long-term histories giving them better chances of predicting, adapting, and sharing strategies with other marketers.

Take it a step further and follow SEO experts who not only know their stuff but are great sources for SEO predictions.

4. Wearing Too Many Hats

The Stress

Whether you work in-house, agency, or own your own business I can bet all of the money in my wallet ($4 and change) on the fact that you wear way more than just one hat.

In-house marketers are generally trying to do it all, acting as the SEO, UX designer, social media specialist, PPC expert, and content marketer.

At the agency, employees have their unique specialty that they focus on but often find themselves assisting other departments.

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The business owner, well they know very well what it’s like to balance 50 different types of hats on their heads at once better than anyone else.

How To Deal

Zone in and truly focus on your area of expertise.

Yes, stay on top of the millions of updates happening in all realms of the digital marketing world, but put your primary focus and research toward perfecting the craft of your niche.

Prioritize what the main objectives are for your specific niche and then, if time allows, see how you can assist in other departments.

A good example of this is if you’re a social media marketer tosubscribe to both overarching digital marketing podcasts like Edge of the Web and more focused podcasts like the Perpetual Traffic Podcast that focuses on just Facebook.

This will keep you informed of both the industry and your specific niche’s trends, updates, and strategies.

5. Lack Of Strategy Development

The Stress

The pressure is always on to hurry up and produce results.

Even though it’s become common knowledge now that digital marketing takes T-I-M-E, we all still want results to happen yesterday.

This is why so many budgets are wasted because we go headfirst into trying to produce results and forget about first developing a strategy that will get us to those results.

How To Deal

Define your goals, what your needs are, and then define a strategy that should be able to get you there. Don’t work backward.

A new project or campaign flow should look like the following:

  • Define the audience: Who is this campaign going to be for? Who are you trying to reach?
  • Define the goal: What do you need to accomplish with this campaign? What’re the primary and secondary objectives?
  • Define the budget: How much can you afford to spend on this campaign? How much do you think it will take for you to achieve the goal?
  • Define the strategy: What is the best method to get there? What kind of marketing will help you accomplish the goal? Do you need ads? What kind of content do you need?
  • Implement the strategy: Put one to four together and give the chosen method a shot.
  • Define the results: Were any results produced? Did you collect any data? How close or how far did you align with the goal?
  • Do it again.

6. Not Generating Conversions

The Stress

You finally found the sweet spot with your PPC campaign and were able to drop the cost per click by 40%. Clicks are flying in and they’re coming from exactly where you want them to come from.

Yet, no one is buying. Traffic is at an all-time high and still, no one is converting on the website. Why?!

How To Deal

Usually, when it comes to gaining clicks and no conversions there is something wrong with the actual landing page or website.

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Check the following to see if you can diagnose what’s causing people to leave without converting:

  • Page Speed: How fast is the page loading? If it’s taking too long to load, people aren’t going to wait and you’re going to gain the click without the conversion. Former Googler Maile Ohye says,Two seconds is the threshold for ecommerce website acceptability. At Google, we aim for under a half-second.”
  • Design: Is it overwhelming coming to your site? When I land on a website, I’ll leave it without even digesting the content if it’s too overwhelming. What I mean by too overwhelming is a pop-up box that takes 3/4 of the page and isn’t clear how I can close it, a site that is 90% of text and no clear path on what text box to read first, and videos that play automatically only to freeze within the first two to three seconds. If you think your design is great and still aren’t receiving conversions, send the site to 10 different people (a variety of people) and gather feedback.
  • Content: Is what they clicked on what they’re actually going to get from the landing page/website? If you promise a 50% off coupon and send users to your “New Shoes” category page, then you can’t be too shocked when you receive a ton of clicks and zero conversions. Have your message actually match the page content.

7. Grammar Errors

The Stress

The to-do list is piling up and we need to get that piece of content published, like yesterday. So, we scram together and add the final pieces, give it a little branding flair and then send it off.

Within about 24.5 seconds, your phone goes off with a Twitter notification mentioning the brand and a screenshot of the subject line spelled, “How to Tackle Technical SEO on a Low Budget.” Your heart sinks, but you’re not the only one.

“Oopsie” subject lines, social media post corrections, and ad headline mistakes happen all of the time.

How To Deal

Slow down!

I promise you, it takes a lot less time to just re-read your copy before you publish or ask a colleague to check it over than it does to send out an apology social media post, an oopsie email newsletter, and restart the campaign.

Don’t pride yourself on being perfect. We’re all human and mistakes happen, but fewer mistakes will happen if you take an extra minute and double-check your work before publishing.

Conclusion

Did you notice that most of the “how to deal” tips in this article are ways to improve the organization or set clearer expectations?

Working in digital marketing can be incredibly stressful, so you need to think about how to remove or reduce the parts that don’t spark joy.

Whether it’s fine-tailoring processes or learning to let go and delegate, whatever works best for you, just be sure to stick with it.

More Resources:

  • Is It Still Worth Getting A Digital Marketing Degree?
  • The Ultimate Guide To Digital Marketing

Featured Image: fizkes/Shutterstock

Category Careers Digital Strategy

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FAQs

What is the biggest challenge for digital marketers today? ›

5 current digital marketing challenges
  • A customer-centric market. ...
  • Creating engaging content. ...
  • Complying with privacy and data-sharing regulations. ...
  • Mobile-friendly approach. ...
  • Omnichannel marketing strategies.

What are the 5 D's of digital marketing? ›

Digital marketing revolves around these 5Ds: Digital Devices, Digital Platforms, Digital Media, Digital Data, And Digital Technology.

Is working in digital marketing stressful? ›

It can be chill, or very stressful, depends on where you're at. Go to a private equity/VC funded company and it can be fun but very high stress if you're higher up and on the hook for revenue goals and you'll be working 60-80 hours a week.

What are the threats of digital marketing? ›

The flip side of the boon of the internet is the risks that come with it for digital marketing purposes. That includes not having a clear strategy, defamation, lack of research and many more. It's essential for a company to handle and mitigate risks before they result in the downfall of the company.

What do digital marketers struggle with? ›

The challenge is usually sharing the right content for your target audience to engage with, realizing that not everyone in your target audience is going to engage with every piece of content you share. This is where having a content marketing strategy is important.

What are the 7 C's of digital marketing? ›

And a great approach to take is to implement the 7 Cs- customer, content, context, community, convenience, cohesion, conversion. Customers play a key role in the success of your company, and making them the center of your marketing efforts is the number one requisite for the 7 Cs model marketing to work.

What are the 4 E's of digital marketing? ›

These changes are best described by the 4 E's of marketing: experience, everyplace, exchange, and evangelism. Let's take a quick look at each one and see how they relate to marketing success and your company's goals.

What are the 4 P's of digital marketing? ›

The four Ps are a “marketing mix” comprised of four key elements—product, price, place, and promotion—used when marketing a product or service. Typically, businesses consider the four Ps when creating marketing plans and strategies to effectively market to their target audience.

Why are marketing jobs so stressful? ›

Work stress can come from several sources.

So you can see that stress is born from many different scenarios. Other very common sources of workplace stress in the marketing industry include: Acquiring good data, sales and marketing alignment, budget cuts, client feedback, and validating effort (7).

How stressful is being a marketer? ›

According to careercast.com research, 78% marketers rate their job stress at seven or higher on a ten-point scale. Meeting deadlines, growth potential and interacting with the public all stacked up the stress. Dr Fivelman commented: “Stress can also impact on the heart because of the ways we try to cope with it.

Is SEO job stressful? ›

Any job can be stressful based on the type of performance required by your company. It is the same with SEO-related jobs. However, it is not as stressful as IT or other programming-related jobs.

What are the three digital risk? ›

10 Types of Digital Risks You Should Know
  • Cybersecurity Risk. Cybersecurity risk refers to the risk of a cyberattack — an attempt by a malicious actor (or actors) to damage or destroy a computer network or systems. ...
  • Workforce Risk. ...
  • Cloud Risk. ...
  • Compliance Risk. ...
  • Third Party Risk. ...
  • Technology Risk. ...
  • Automation Risk. ...
  • Resiliency Risk.
16 Jun 2022

What is one of the biggest challenges marketers will face in 2023? ›

Generating Traffic and Leads. While this was the second biggest marketing challenge in 2022, it's the top challenge marketers will focus on in 2023, with 19% of survey respondents saying it will be their biggest hurdle. As you might expect, generating traffic and leads is always top of mind with marketers.

What is one of the biggest disadvantages of digital marketing? ›

Time Consuming

One of the biggest disadvantages of digital marketing campaigns is their time-consuming nature. Unorganized tactics and strategies may consume a lot of time, and it becomes difficult to devote the desired time to the campaign. This will eventually lead to negative results.

What are 5 challenges still facing the Internet of things? ›

5 big challenges still facing the Internet of Things (IoT)
  • Meeting customer expectations.
  • Easing security concerns.
  • Keeping IoT hardware updated.
  • Overcoming connectivity issues.
  • Waiting for governmental regulation.
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What is the biggest enemy of digital transformation? ›

Perhaps the biggest enemy of a company's digital transformation process is its silos. The silos of a company are the departments or employees who isolate themselves from the company's culture and direction.

What is the 7 Ps in marketing? ›

It's called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.

What is the rule of 7 in marketing? ›

The Principle

This is where the marketing rule of 7's comes into play. The marketing rule of 7's states that a potential customer must see a message at least 7 times before they'll be provoked to take an action.

What are the 7 core standards of marketing? ›

Marketing's seven functions are distribution, market research, pricing, finance, product management, promotional channels, and consumer matching.

What are the six I's in digital marketing? ›

Explore the characteristics of the media of e-marketing using the 6 'I's of Interactivity, Intelligence, Individualisation, Integration, Industry structure and Independence of location.

What are the 3 principles of digital marketing? ›

This methodology, which is central to the key components of digital marketing, comprises three principles: initiate, integrate, and iterate. Collectively, this is referred to as the 3i Principles. The principles are designed to get you to think about a digital marketing strategy or campaign from start to finish.

What are 4 major P's? ›

The four Ps are the four essential factors involved in marketing a product or service to the public. The four Ps are product, price, place, and promotion. The concept of the four Ps has been around since the 1950s.

What are the 4 selling strategies? ›

The four basic sales strategies salespeople use are script-based selling, needs-satisfaction selling, consultative selling, and strategic-partner selling. Different strategies can be used with in different types of relationships.

What are the 4 C's and 4Ps? ›

The 4Ps of product, price, place, and promotion refer to the products your company is offering and how to get them into the hands of the consumer. The 4Cs refer to stakeholders, costs, communication, and distribution channels which are all different aspects of how your company functions.

What are the 5 principles of marketing? ›

The 5 areas you need to make decisions about are: PRODUCT, PRICE, PROMOTION, PLACE AND PEOPLE. Although the 5 Ps are somewhat controllable, they are always subject to your internal and external marketing environments. Read on to find out more about each of the Ps.

What is the hardest part of marketing? ›

Product innovation, when you're creating new things, is the hardest part of marketing because it either succeeds or fails.

Is being a digital marketer hard? ›

Most industry experts agree that foundational digital marketing skills are not hard to learn. However, it can be challenging to master those skills and put them to effective use in digital marketing campaigns.

Is digital marketing a happy job? ›

Is Digital Marketing a good career? Digital marketing is a well-paid job. At the executive level, the average salary of a digital marketer lies between INR 2,50,000 and 5,00,000. The salary grows with experience and can reach up to INR 8,00,000 to 10,00,000.

Is marketing major stressful? ›

Marketing manager is a stressful job because of all the different responsibilities and deadlines. Duties vary depending on the size of a company. Marketing managers need to know how to build programs and campaigns and report on market metrics. Teamwork, collaboration, and excellent communication skills are necessary.

How many hours do digital marketers work? ›

According to the survey, the average marketer spends around 16 hours a week on routine tasks. Assuming a 45-hour workweek (because what marketer really works a 40-hour week), the average marketer spends almost a third of their time completing repetitive tasks.

Is digital marketing boring? ›

Perhaps most importantly, a career in digital marketing is never boring. It can be a challenging job, particularly when marketing trends change so rapidly. Social media ad settings, PPC campaign options, and even SEO algorithms are always updating to keep you on your toes.

What is the most difficult part of SEO? ›

The Four Hardest Parts Of SEO
  • Finding Trusted Information. ...
  • Taking a Comprehensive Approach. ...
  • Convincing Others that SEO Matters. ...
  • Paving the SEO Road. ...
  • The Importance of a Great SEO Strategy.
10 Dec 2014

Why is SEO so difficult? ›

The answer is simple. Learning SEO is hard because there is a lot of information to read about search engines and how the optimization process works, and this can be overwhelming at first.

What's the future of digital marketing? ›

The future of digital marketing looks promisingly bright and secure. The basic principle right now for every business is to make a place for themselves in the digital world with the help of digital marketers that are creative, innovative and updated. This upward trend of growth in digital marketing is here to stay.

What is the weakness of digital? ›

The disadvantages of digital technology include the spread of disinformation, addiction to social media, compromised personal privacy, increase in the crime rate, breaches in data security, loss of traditional lifestyle and values, development of more deadly weapons of war, loss of jobs and information overload.

What are two cons of digital marketing? ›

Here are a few of the digital marketing cons you'll want to consider.
  • Con: Digital marketing can be low impact from visual standpoint. ...
  • Con: Digital marketing can lead to content and email overload. ...
  • Con: Digital marketing can be mimicked for fraudulent activities.
14 Jan 2020

What are the 7 threats? ›

Many threats fall into one or more of the following seven broad categories: adverse interest, advocacy, familiarity, management participation, self-interest, self-review, and undue influence.

What are the 10 common types of cyber threats? ›

Top 10 common types of cyber security attacks
  • Malware.
  • Phishing.
  • Man-in-the-Middle (MitM) Attacks.
  • Denial-of-Service (DOS) Attack.
  • SQL Injections.
  • Zero-day Exploit.
  • Password Attack.
  • Cross-site Scripting.
31 Jan 2022

What are the top 10 risks overall? ›

Top 10 Op Risks 2022
  • Talent risk.
  • Geopolitical risk.
  • Information security.
  • Resilience risk.
  • Third-party risk.
  • Conduct risk.
  • Climate risk.
  • Regulatory risk.
31 Mar 2022

What are some common digital dangers? ›

So as you consider new goals, here are just a few of the top digital risks you may want to keep on your radar.
  • Cyberbullying. The online space for a middle or high school student can get ugly this time of year. ...
  • Oversharing. ...
  • Mental health + smartphone use. ...
  • Sleep deprivation. ...
  • School-related cyber breaches.
3 Aug 2019

What are the 4 risks of social media? ›

The dangers
  • cyberbullying (bullying using digital technology)
  • invasion of privacy.
  • identity theft.
  • your child seeing offensive images and messages.
  • the presence of strangers who may be there to 'groom' other members.

What are the challenges for digital marketing in 21st century? ›

Media are being more fragmented and expensive for advertising the products. Competition is now global. Competition is well established and entrenched. Information technology is having a significant impact on business practices.

What is the biggest trend in digital marketing for 2022? ›

A few digital marketing trends of 2022 can create a competitive advantage when used efficiently. Influencer marketing, video marketing, omnichannel marketing, and others are some of the latest digital marketing trends discussed in detail below.

What are the biggest challenges for ecommerce businesses in 2022? ›

11 Challenges for ecommerce in 2022
  • New consumption habits.
  • Omnichannel shopping.
  • Personalized experience.
  • Reliable and fast shipping.
  • Attractive product content.
  • Automation.
  • Ecommerce hubs.
  • International logistics.

What are the 4 D's of digital marketing? ›

The 4 Ds of New Market Share: Data, Distribution, Disruption and Dedication.

What are the 3 barriers of digital business? ›

4 Barriers to Building a Digital Business and How to Overcome Them
  • Inability to work as a team. ...
  • Lack of corporate vision. ...
  • Gaps in organizational capabilities to deliver digital innovation. ...
  • Inadequate leadership. ...
  • Lack of right talent. ...
  • Lack of collaboration with customers.

What are 5 emerging digital marketing strategies to try in 2022? ›

5 Emerging Digital Marketing Strategies to Try in 2022
  • Use More Videos. It feels like marketing tips list for the past decade have talked about video. ...
  • Invest in Creating a Strong Brand Image. ...
  • Optimize for Voice Search. ...
  • Focus on Local SEO. ...
  • Don't Neglect B2B Marketing.
27 Sept 2021

What is the fastest growing form of digital marketing? ›

Research firm eMarketer says video is the fastest growing form of online advertising, with spending increasing 46 percent last year, and outpacing popular formats such as search ads and display ads.

What are the 7 big problems in marketing? ›

What are these 7 Big Problems that these AMA thought leaders have identified?
  • Effectively targeting high value sources of growth.
  • Role of Marketing in the Firm & the C-Suite.
  • Digital Transformation of the Modern Corporation.
  • Generating & using insight to shape marketing practice.
  • Dealing with an omni-channel world.
26 Jun 2017

What are your top 3 social media marketing challenges? ›

Challenge #1: Lack of Connection Across Departments. Challenge #2: Identifying the Right Platform. Challenge #3: Understanding the Target Audience. Challenge #4: Declining Organic Engagement.

What are the top 3 challenges facing companies today? ›

We look at the most common challenges that many businesses face today and those challenges that all too often can lead to a business's demise.
  • Funding & Cashflow. ...
  • Productivity & Overheads. ...
  • Processes. ...
  • Motivation. ...
  • Time & Fatigue. ...
  • Marketing. ...
  • Retention. ...
  • Changing Technology.
27 Aug 2018

What is the biggest challenge for most businesses online? ›

Developing a plan that will progress their businesses is the greatest obstacle that organizations face while going online. One of the issues with small business owners is that some of them feel how they can automatically acquire clients, but until that can occur, initiatives seem to be developed.

What is the biggest challenge for most business when going online? ›

What's the Biggest Challenge for most Businesses when Going Online?(1) Planning a Budget (2) Developing a Plan (3) Optimising a Website (4) Defining a Customer Base.

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