6 Most Profitable Blog Niches for 2023 (Based On Real Data) (2023)

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Creating a blog has become one of the most popular ways to make money online. However, just because everyone’s doing it doesn’t mean it’s easy, especially for beginners. In order to succeed as a blogger, you’ll first need to know what the most profitable blog niches are.

Fortunately, there are plenty of blog topics you can explore. Once you find a niche that meets your interests and supports your skillset, you can start delivering high-quality articles and monetizing your content.

In this post, we’ll explore six of the most profitable blog niches, and offer some tips to help you get started. Let’s dive right in!

The most profitable blog niches for 2023

If you want to pick the perfect topic for a new blog to make money, these six great niches are the right place to start.

  • Digital marketing
  • Blogging and making money online
  • Health and fitness
  • Personal finance and investing
  • Recipes and food
  • Personal development and self-care

6 most #profitable #blog #niches for 2023 🤑 ✍️

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(Video) Top 7 Profitable Blog Niche Ideas for 2023 that Make Money

1. Digital marketing

It’s difficult to overestimate the importance of digital marketing in today’s business world, even when it comes to small businesses. In 2021, the industry reached a market size of $155.3 billion in the US alone [1].

Digital marketing covers a broad range of strategies, from search engine optimization (SEO) and email campaigns to social media and influencer marketing. As the eCommerce world continues to grow, more online businesses are seeking the expertise of marketers to help them reach new customers and boost their conversion rates and turn them into blog income.

Whether you have a business degree or consider yourself social media savvy, digital marketing offers a lot of potential. You can narrow down your focus into a micro-niche, such as affiliate marketing or social media management, and turn your blog into a valuable resource regarding a variety of different topics.

For instance, a popular blogger and marketer, Neil Patel, runs a blog about the latest trends and hacks in digital marketing:

6 Most Profitable Blog Niches for 2023 (Based On Real Data) (2)

If you decide to monetize your blog with affiliate programs, you’ll find plenty of relevant products and services to promote. This includes marketing tools, such as SEO plugins and email lists and platforms.

2. Blogging and making money online

Blogging has become so popular in recent years that there’s actually a large blog niche dedicated to helping people break into this industry. In 2020, there were over 31 million bloggers in the US [2].

You’ll also find plenty of blogs that help people make money online. This can involve anything from blogging and freelance writing to working as a virtual assistant or starting your own online business.

For example, blogger Melyssa Griffin helps fellow bloggers and entrepreneurs grow their online businesses:

6 Most Profitable Blog Niches for 2023 (Based On Real Data) (3)

If you’ve been blogging for a while now, this is one profitable niche you can explore. In recent years, bloggers and influencers have come to play an important role in the digital marketing world. In fact, the global market value of influencer marketing reached 13.8 billion dollars in 2021 [3].

With more people exploring blogging as a source of income, you can share your expert tips and advice to help them succeed. You could show them how to write content that converts or drive traffic from social media channels such as Pinterest.

When it comes to monetizing your content, you can start by promoting affiliate products, such as writing courses or SEO tools that can help people grow their blogs. You may even want to consider launching your own blogging course or hosting paid webinars.

3. Health and fitness

Online fitness classes have grown in popularity during the pandemic, with many people having no option but to exercise at home [4]. However, studies have shown that nine in ten Americans who exercise regularly will continue to work out at home, even after gyms have reopened [5].

If you’re a health professional, you can take advantage of this growing trend and a new target audience by starting your own fitness blog. Thanks to the nature of this industry, you’re not restricted to only writing blog posts. In fact, you can create all sorts of content, from workout videos to fitness courses, and one-on-one training sessions or tutorials on proper technique.

(Video) 6 Best Sub Niches in Health for Blogging in 2023

For instance, the fitness site Love Sweat Fitness contains everything from blog posts and workout videos to an app that helps you stay in shape:

6 Most Profitable Blog Niches for 2023 (Based On Real Data) (4)

This niche presents plenty of opportunities to make money. You can work with brands to promote products, such as fitness equipment and clothing. You might even offer an online health program or sell a subscription to your workout videos.

4. Personal finance and investing

People are always looking for ways to manage their money more effectively. In fact, data by Google shows that mobile searches related to financial planning and management have grown by over 70% in the last two years. The same data also shows that there’s been a significant increase in investing and stock-related app searches [6].

Personal finance can therefore be a lucrative blogging niche. As a financial advisor, you can help people manage their money wisely, whether by saving for retirement or making the right investments.

For example, the finance blog Making Sense of Cents offers a wealth of tips and advice, from saving money to paying off loans:

6 Most Profitable Blog Niches for 2023 (Based On Real Data) (5)

The FIRE niche (Financial Independence, Retire Early) has also been very popular and will continue to be in 2023 and beyond, with lots of blogs focused on helping people plan and achieve FIRE.

However, if you’re helping people save money and spend responsibly, you may be wondering how you can convince them to make purchases through your blog. The trick is to sell something that can help them make more money in the long run.

In other words, you’ll need to present your product as an investment. For example, you can create an online course on your WordPress blog to help people master the stock market. You could even host webinars or give individual financial advice.

5. Recipes and food

Food is an evergreen topic, and one of the most profitable blog niches. It also offers various sub-niches to explore, from quick and easy meals to information on specific diets.

One food topic that has become increasingly popular in recent years is home cooking. In fact, in the midst of the pandemic, interest in online cooking classes skyrocketed by over 1,177% [7].

The food niche is very saturated. You’ll find hundreds of blogs offering recipes, meal plans, product reviews, and diet advice:

6 Most Profitable Blog Niches for 2023 (Based On Real Data) (6)

However, this doesn’t mean it’s difficult to break into the market of the food bloggers. You’ll just need to get a bit creative, especially if it’s your first blog, such as by putting your own twist on popular dishes or sharing innovative recipes.


Given the visual nature of this topic, you may want to pair your food blog with an image-centric platform, such as Instagram or Pinterest. The latter is a popular resource for recipes:

6 Most Profitable Blog Niches for 2023 (Based On Real Data) (7)

When it comes to monetization, there are various options you can explore. For example, you can partner with food brands and create recipes using their products. If you want to earn a passive income through your blog, you could sell your own printable cook books or give live-streamed cooking classes.

If you want to get started, we have a dedicated guide on how to start a food blog.

6. Personal development and self-care

Self-care has become a popular trend in recent years. These unusual times have made people more attuned to their mental wellness, leading to a growing interest in personal development and wellbeing.

However, 80% of Americans intend to continue practicing self-care even after the pandemic [8]. Moreover, a recent analysis by Google shows that interest in personal development is no longer a “New Year trend”, and users are continuously searching for queries related to wellness [9].

If you’re a trained psychologist, a wellness coach, or counselor, you may want to consider delving into the self-care industry. There are a variety of topics you can write about, from morning routines and stress management to mindfulness techniques and journaling:

6 Most Profitable Blog Niches for 2023 (Based On Real Data) (8)

According to an analysis by Mintel, consumers are increasingly purchasing products that can help them de-stress and lead a healthier life [10]. This includes personal care items, home goods such as scented candles, and health tools like journaling apps.

As a self-care blogger, you can monetize your content by promoting products that can help readers achieve their goals. Additionally, you can offer life-coaching sessions, podcasts on mental health or self-improvement, and sell digital products, such as journals, via your blog.

Pick the perfect blog niche today

Blogging is one of the most effective ways to make money online. Once you pick up on a profitable blog niche idea, you can start publishing helpful articles and monetize it with affiliate marketing, online courses, and ads.

6 most #profitable #blog #niches for 2023 🤑 ✍️

(Video) 7 Most Profitable Blog Niches of 2022 (High Paying for Beginners)

In this post, we explored some of the most profitable blog niches. These include the ever-growing industries such as digital marketing and blogging, as well as popular topics like health and fitness. You may also want to familiarize yourself with some of the emerging trends, such as mindfulness and self-care.

Bear in mind that these are only the beginning. If you’re into other areas of interest, you may try a lifestyle blog, fashion blog, travel blog, or even a parenting blog, where you’‘ll be giving some useful advice on homeschooling – the sky is the limit!

If you’re ready to get started as a new blogger, you can follow our step-by-step guide on how to create a blog to be up and running in under an hour.

Or, if you already have a blog, we have a bunch of posts on how to make it more successful:

  • How to create a blog content strategy
  • How to grow your blog
  • When and how to hire freelance writers for your blog

Do you have any questions about starting a profitable and successful blog? Let us know in the comments section below!

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[1] https://www.globenewswire.com/news-release/2021/10/19/2316414/0/en/Global-Digital-Advertising-and-Marketing-Market-to-Reach-786-2-Billion-by-2026.html
[2] https://www.semrush.com/blog/blogging-stats/
[3] https://www.statista.com/topics/2496/influence-marketing/
[4] https://www.bloomberg.com/news/articles/2021-01-19/fitness-industry-may-never-return-to-its-old-ways-after-covid-19
[5] https://fortune.com/2020/08/17/covid-workouts-at-home-gyms-reopening-coronavirus-fitness/
[6] https://www.thinkwithgoogle.com/marketing-strategies/search/digital-banking-financial-investment-products-advisor/
[7] https://forwardfooding.com/blog/foodtech-trends-and-insights/online-culinary-experiences/
[8] https://www.healio.com/news/psychiatry/20200612/80-of-americans-intend-to-regularly-practice-selfcare-after-covid19-pandemic
[9] https://www.thinkwithgoogle.com/intl/en-gb/consumer-insights/consumer-trends/in-2021-wellness-is-always-on-here-are-5-ways-brands-can-stay-ahead/
[10] https://www.mintel.com/blog/personal-care-market-news/wellness-trends-to-watch-in-2021

(Video) Best PROFITABLE Online Course Niche Ideas With Proof - 100 Niches To 💰 Make Money Online In 2023

* This post contains affiliate links, which means that if you click on one of the product links and then purchase the product, we’ll receive a commission. No worries though, you’ll still pay the standard amount so there’s no cost on your part.


Which niche is profitable for blogging in 2022? ›

Depending on your expertise, you can choose to target the digital marketing blogging niche as a whole, or one of its sub-niches such as SEO, backlink building, content marketing, social media marketing, email marketing, etc.

What blogs are in high demand? ›

  • Food blogs. Food blogs come in several flavors. ...
  • Travel blogs. Before planning a trip, we tend to do a lot of research on both Google and social media. ...
  • Health and fitness blogs. ...
  • Lifestyle blogs. ...
  • Fashion and beauty blogs. ...
  • Photography blogs. ...
  • Personal blogs. ...
  • DIY craft blogs.
Oct 19, 2022

How do I find a profitable blog niche? ›

7 Tips to Find the Most Profitable Blogging Niche
  1. Identify Your Passion and Expertise. ...
  2. Look for Solving a Problem. ...
  3. Invest Time in Research. ...
  4. Analyze Your Competition. ...
  5. Find Out Your Target Audience. ...
  6. Look for Products or Services in the Niche. ...
  7. Test Your Niche in Real-Time.
Aug 11, 2022

Can you make 10k a month blogging? ›

Do you need millions of visitors to your blog every month? You can make a great full-time income with just a few thousand blog visitors per month. My wife and I make between $10,000 and $15,000 from our blog every month and we only have about 9,000 monthly visitors to our main site.

What is the most popular niche? ›

Top 15 Best Niches for Affiliate Marketing
  1. Fashion. Fashion is considered a mainstream niche, yet it offers several sub-niches, meaning there are many opportunities for you to explore. ...
  2. Travel. ...
  3. Technology. ...
  4. Education. ...
  5. Gaming. ...
  6. Home Decor. ...
  7. Health and Wellness. ...
  8. Finance.

What are some low competition niches? ›

Meet our list of the most profitable niches with low competition in 2022
  • Solar energy products. First of all, let's talk about different modern products. ...
  • Eco-friendly products. ...
  • Home office equipment. ...
  • Health and beauty. ...
  • Pet products. ...
  • Sports equipment. ...
  • Indoor sports. ...
  • LED.
Mar 24, 2022

What is over saturated blog niches? ›

A saturated blogging niche is one in which there is overwhelming competition for a single audience. Of course, there is some disagreement over whether or not a niche can be truly saturated. No matter how many people are out there blogging about the same thing, you always have the opportunity to break into the field.

How do you make money blogging for 6 months? ›

8 Ways To Monetize A Blog And Make $10k In 6 Months
  1. Sign Up For An Advertisement Program. ...
  2. Sell Merchandise To Your Loyal Readers. ...
  3. Create Sponsored Posts. ...
  4. Try Affiliate Marketing. ...
  5. Create & Publish Ebooks. ...
  6. Create An Online Course. ...
  7. Make An App With Premium Information. ...
  8. Create A Subscription-Based Model.
Mar 7, 2022

What type of blogs get the most traffic? ›

Lifestyle Blogs

Lifestyle blogs are the most popular type of blogs you can find online. They have a variety of readers, interested in topics ranging from culture, arts, local news, and politics. This gives the blogger a wide range of topics to cover, making it easier to plan their content strategy.

What has replaced blogging? ›

Blogging isn't dead — it has simply evolved into something bigger than itself. It's part of a larger picture, one called content marketing. (This is what has replaced the “blogging” of yesteryear.)

How do beginner blogs make money? ›

How do beginner bloggers make money? The quickest way to monetize a blog is through display advertising. You don't need specialized skills to rent space on your blog to Google AdSense, but you'll get paid for every 1,000 website visitors that see the advert.

How do I start a blog with no money? ›

Here are the best free blogging sites you can use to start your own blog today:
  1. Wix (www.wix.com) ...
  2. WordPress (www.wordpress.org) ...
  3. LinkedIn (www.linkedin.com) ...
  4. Weebly (www.weebly.com) ...
  5. Medium (www.medium.com) ...
  6. Ghost (www.ghost.org) ...
  7. Blogger (www.blogger.com) ...
  8. Tumblr (www.tumblr.com)
Dec 15, 2022

How do I get 1000 blog visitors a day? ›

Email Your Subscribers

Like I just mentioned, one of the best way to instantly get a lot of people to visit your website is to email subscribers. Every time we email our list about a new post, 1000's of people visit our site. Some of them share it on social media, some link to it on their blog.

Which blogging topic is best? ›

120 best blog niche ideas to write about
  • Health and fitness.
  • Relationships.
  • Gaming.
  • Science and medicine.
  • Home ownership.
  • Lifestyle and hobbies.
  • Pets.
  • Your own journey.
Jan 22, 2021

How much does a beginner blogger earn per month? ›

The starting package of a fresher blog writer can range from 8000-12000 and as high as that upto 15k per month. The average salary of a blogger is 18,622 per month in India. A beginner blogger earns around 22k-29k a month . However, more experienced bloggers can earn up to 2 lakhs+ as well.

How much do you earn first year blogging? ›

If you're blogging in a popular and profitable niche, you could be looking at: $30,000 – $50,000 in your first year of blogging. That's around the average income in the USA.

What is the minimum income of a blogger? ›

Average starting Salary for Blogger in India is around ₹0.2 Lakh per year (₹1.7k per month). 1 year of minimum experience is required to be a Blogger.

What is the hottest niche online? ›

10 most trending eCommerce niches in 2022 & the upcoming years
  1. Pet products. Ever since dogs and cats dominate the internet, no one can doubt how much we love our furry friends. ...
  2. Subscription. ...
  3. Home office equipment. ...
  4. ReCommerce. ...
  5. Eco-friendly products. ...
  6. Health & Wellness products. ...
  7. Educational toys. ...
  8. Online course.
Jan 11, 2022

What niches are growing? ›

We've compiled a list of seven of the fastest growing niches on the planet - take a look below.
  • Digital Marketing. ...
  • Making Money Online. ...
  • Health and Fitness. ...
  • Personal Finance and Investing. ...
  • Recipes and Food. ...
  • Self-Care and Personal Development.
Nov 19, 2022

What niches are trending right now? ›

Top 2022 ecommerce niches
  • Cooking and baking material and equipment. As consumers were at home during the COVID-19 pandemic, cooking and baking became a way to spend time. ...
  • Home lighting decor. ...
  • Home fitness and workout equipment. ...
  • Home office equipment. ...
  • Pet supplies/supplements.
Sep 2, 2022

What is the most competitive niche? ›

What Niches Are the Most Competitive?
  1. Health and Wellness. Health and wellness is an interesting niche to discuss because there are several sub-niches within health and wellness. ...
  2. Beauty Niche. The beauty niche is another competitive one, but not in the same way as health and wellness. ...
  3. Education. ...
  4. eCommerce.
Dec 30, 2022

Which is the biggest untapped markets? ›

In no other country is so great a potential so apparently locked out of reach. India has untapped retail tissue growth estimated at US$12 billion, 4.5 million tonnes. A population of 1.3 billion is expected to overtake China's in less than 20 years.

How do you find a profitable niche with low competition? ›

5 ways to find profitable niches with low competition for...
  1. Find and explore niches using Google Trends. ...
  2. Identify monetization opportunities within a niche. ...
  3. Competitors research: search volume and difficulty. ...
  4. Research potential traffic sources. ...
  5. Find a unique selling point for your niche.

What is the most difficult part of blogging? ›

Designing the Content.

Content designing is the most challenging thing in blogging. Unless you design a good content, nobody knows you, and nobody cares for you.

What are the 2 disadvantages of blogging? ›

7 Disadvantages Of Blogging That You Should Consider
  • You May Invest Time, Sweat And Soul And Get Nothing In Return. ...
  • It Takes A Huge Upfront Investment Of Time And Work. ...
  • It's A Lot More Difficult Than It Looks. ...
  • Passion Isn't Enough. ...
  • Blogging For Your Business Can Actually Hurt You If You Do It Wrong.
May 13, 2021

How do you find a niche in a saturated market? ›

How to find your niche in a saturated market
  1. 1 Identify your passions. ...
  2. 2 Find the problems you CAN solve. ...
  3. 3 Identify the competition. ...
  4. 4 Put a number to your niche. ...
  5. 5 Put your money where your mouth is.
Feb 20, 2019

How to make money in 2023? ›

25 ways to make money from home
  1. Sell custom products.
  2. Create a print-on-demand business.
  3. Make a subscription box.
  4. Sell on marketplaces.
  5. Sell digital products.
  6. Sell your creative work.
  7. Monetize an audience.
  8. Become a freelancer.
Dec 8, 2022

Can blogging make you a millionaire? ›

Today's bloggers are successful entrepreneurs, and many of them are self-made millionaires as well. The great thing about blogging is that virtually anyone can do it, if you have the right niche, the right credibility and enough commitment.

How much do blogs with 1000 views make? ›

How Much Do Bloggers Make Per 1,000 Views? Monetizing a blog with Google AdSense or another advertising platform may provide earnings of about $2 to $5 per 1,000 page views. A blog that receives 10,000 views per day may generate about $20 to $50 in income.

How do bloggers get 6 figures? ›

How to go about starting your own 6-figure blog
  1. Step 1: Get an idea. The best ideas combine something you're passionate about with something people need.
  2. Step 2: Set up your (online) shop. Some people might tell you to continue reading about starting an online business at this point. ...
  3. Step 3: Create, Promote, Revise.
Jun 1, 2022

How much money does 1000 views make on Blogger? ›

In most cases, the commission per click will range between $0.20 and $15. Also, a majority of niches fetch less than $3 a click to publishers. ¹ However, remember that some niches can be more profitable.

How do I bring 10000 visitors daily to my blog? ›

Step #1: Find The Right Keywords
  1. SEO - unlock more SEO traffic. See real results.
  2. Content Marketing - our team creates epic content that will get shared, get links, and attract traffic.
  3. Paid Media - effective paid strategies with clear ROI.

What is a realistic blogging income? ›

Glassdoor reports that the average blogger's salary is over $50,000 per year, based on several anonymously submitted salaries. Many of the successful full-time bloggers that I know are able to make over $200,000 per year and work about 10-30 hours per week.

Why do many bloggers fail? ›

One of the main reasons why blogs fail is a lack of purposeful, engaging content. In fact, "original written content" is the most important type for 58% of marketers.

What is the 80/20 rule in blogging? ›

The Pareto Principle, also known as the 80/20 Rule, states that 80% of your results come from just 20% of your efforts and activities. When applying this to your blog, you may notice that approximately: 80% of your blog traffic comes from 20% of your posts. 80% of your income comes from the top 20% of your posts.

How can I make $100 a month blogging? ›

To earn $100 per month blogging, you'll need around 10,000 visitors per month on the high end. If you're blogging in a highly profitable niche like finance, for example, you may achieve your earnings goal with significantly fewer visitors.

How many views do I need to monetize my blog? ›

Though the specific number can vary depending on the platform and the advertiser, generally speaking, a blogger will need to generate at least a thousand views per month before they can start running ads. Some bloggers may be able to monetize their blogs with less traffic.

How many views do you need to make a profitable blog? ›

Final thoughts on page views and blog revenue

So if you want to make $50k USD per year from your blog, then you roughly need 500,000 page views per month. This is all without selling ebooks, using affiliate marketing or selling your time or expertise, they all increase revenue further.

How often should I write blog posts? ›

Most experts agree that blogging two to four times per week is the best way to see increased traction from your content. This equates to somewhere around eleven to sixteen posts a month, depending on how set you are on the actual times per week you post new content.


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