It is not enough to simply create content;you have to create content that is useful for your audienceto gain their trust.
That might sound fairly easy, but the truth is that choosing the right types of content in digital marketing is far more of an art than a science. What we know has worked for one brand or audience may fall completely flat for another.
What Are the Types of Content Marketing Formats?
Content is, arguably, anything you create that doesn’t contain an overt sales message; it is really that simple. But it is also fairly vague, so we broke it down into the most common categories you are likely to encounter.Those are:
- Blog content
- Social media.
Let’s explore each of these and see how to get the best results from them.
1. Blog Content Marketing
By and large, blogs still account for the vast majority of content marketing out there (86 percent according to The State of Content Marketing Report 2019: Global Report), and for good reason.
We know that businesses that use blogs receive 97 percent more links to their websites and, in turn, have 434 percent more indexed pages for the SERPs. This iswhy it is pretty much a no-brainersince blogging can also be extremely cost-effective for small businesses on a tight budget.
Blog posts are most effective when used strictly for good, like most types of content marketing. Rather than blogging about how your newest product will change lives, you should be writing about topics related to your products or services.
You literally won’t need to push your products when you establish your company as a leading industry expert, whether locally or internationally.Add genuine impact by adding something new and valuable, above and beyond what the many, many generic blogs out there offer.
After all, your readers want to know what you know and how you can help solve their problem, not what everyone else has already said. Definitely forget leaning hard into keywords, the user experience is far more valuable today.
2. Infographic Content Marketing
Of the many different forms of content marketing, infographics are one that can really throw a big curveball for digital marketers. It is a shamebecause a good infographic can get a lot of attention in the form of shares and inbound links.
Of course, you can’t use an infographic for everything, nor should you. But choosing the right time and graphic can elevate this content format to the sublime.
Successful infographics are simple, impactful, and meaningful. The point of them is to take a lot of complicated information from a study or survey and break it down into the most important points.
They can be used to punctuate written blogs or as standalone content for both blogging platforms and social media - just remember to keep it simple and impactful filled with strong data points.
Here is an example of a small infographic in a social post promoting a piece of content.
3. Podcast Content Marketing
High-quality podcasts have been extremely lucrative for some digital marketers, though they are far from a universal solution for your content needs. Once you have the right equipment, they can be simple to produce and, if distributed through a podcast network, can have massive reach. It is still important to plan a podcast ahead of time, though, and not just try to wing it — that path only leads to tears.
Use your professionally composed podcast tobring more awareness to your brand from difficult to penetrate markets with specialty niches, and alsoas a way to showcase your brand’s personality in a very big way.
Even if you are using a podcast network, you can also still incorporate those podcasts into your business’ website and social media efforts as extra content to share with your audience. And as Lisa Buyer points out here, “Podcast content can be the epicenter of evergreen content, ready to be sliced, diced, and repurposed.”
4. Video Content Marketing
Video content can be expensive to produce, as well as time-consuming, but it is hot and in demand among many consumers. Although many prefer written content, those that want video are still wanting to see even more than they can get their hands on right now.
A well-produced video spot shows a whole different side of your business (much like a podcast does) and can give you a better way to create content that demonstrates how to do something or how something works.
Consider videos for more than just blogging;they are also great for teaching someone how to replumb their own sink trap using your product or show potential customers how you manufacture your golf clubs, from start to finish.
Don’t forget to create captions for your videos and include a text introduction to help humans better navigate their way to what they really want to see. You can then use this content almost anywhere, from your main website to your blog, your social media page, or even in email campaigns.
Check out the Video Marketing Crash Course
5. Social Media Content Marketing
Of the many forms of content marketing, social media is one that is often treated alone because it follows a slightly different set of rules. Unlike other digital marketing content listed above, social media marketing is all about getting people to look AND respond directly. You want engagement that is palpable.
It can take some effort to find both the type of content and medium that really resonates with your social media followers, but if you are already producing other types of content for your marketing, the good news is that you can easily repurpose them for social media, too.
By watching your social media analytics, you will be able to figure out pretty quickly if your audience is the type that prefers videos or blogs, serious posts from your CEO, or funny posts from your staff writers. Plus, you will be able to gauge how much traffic social media is generating to your site.
- Want to track yoursocial campaigns? You can also get onyour competitors and find a better strategy. Try the Semrush Social Media Platformfor free today,
The Ultimate Trick for Content Marketing
The biggest hack for success with content marketing, really, is to put your all into it and know what your audience needs. The more you feel it, the better that is going to translate to your audience and help address what they are looking for.
You may need to experiment a bit in your marketing efforts to figure out what types of content are going to best speak to your customers, but it is not hard to see your success when you have access to analytics data.
A package like Semrush’s Content Marketing Platform can help you not only build a content plan but optimize the content you create for your audience and follow its performance all the way through shares and mentions.
Some Content Marketing Resources:
- 7 Inspiring Content Marketing Examples to Get Results
- Beginner's Guide to B2B Content Marketing
- SEO and Content Marketing: How to Combine Them Effectively to Achieve Results
- 35 Content Marketing Tips From Top Industry Experts
- Content Marketing ROI: How to Measure Your Success
What are content marketing formats? ›
Content Marketing is developing and distributing — usually through the web — relevant and useful content to your audience. That content can be blog posts, newsletters, white papers, social media posts and much more. Understanding these content formats will help improve your long-term decision making for your brand.What are the 5 winning types of content marketing to grow your business? ›
- Blogging. If you run a business, blogging is an inexpensive way to boost your marketing efforts, drive traffic to your website, and also attract potential customers. ...
- Video marketing. ...
- Case Studies. ...
- User-generated content. ...
- Blog Posts. The first type of content on our list is the blog since it is the most dominant form of content on the web. ...
- Long-Form Content. ...
- Podcasts. ...
- Email Newsletter for Lead Nurturing. ...
- Video. ...
- Authoritative Content. ...
- Infographics. ...
- How-To Guides.
- Blog content.
- Social media.
The 5 P's of marketing are part of what is often referred to as a “marketing mix”. A marketing mix is the actions brands take to market their products and services by using a specific framework with the five biggest components of successful marketing: product, place, price, promotion, and people.What are the 5 growth strategies? ›
- Gain Greater Market Penetration. ...
- Create New Markets. ...
- Develop Alternate Channels for Distribution. ...
- Create New Service Offerings. ...
- Sell New Services in New Markets.
The five marketing concepts are production, product, selling, marketing, and societal.What are the 5 Pillars of Social Media Marketing? ›
- Strategy. Before you dive right in and publish something on social media, let's take a step back and look at the bigger picture. ...
- Planning and Publishing. ...
- Listening and Engagement. ...
- Analytics and Reporting. ...
There are four content categories used in content creation and marketing—attraction, authority, affinity, and action. It's important to note that the four content categories are not mutually exclusive, and a single piece of content will often fit in multiple categories.What type of content is most successful? ›
In the early stages of building awareness and interest, text, audio, and visual content lead the way. The most popular and effective types of content are: Blog posts and articles, used by 73% of marketers. Podcasts, operated by 57%
What are the 5 delivery mode of content in different types of media? ›
Print Media (Newspapers, Magazines) Broadcast Media (TV, Radio) Outdoor or Out of Home (OOH) Media. Internet.What are the six types of content? ›
- Blog posts. ...
- Guest-contributed articles. ...
- Press mentions. ...
- Email marketing. ...
- Gated content. ...
- Video content.
- Blog posts.
- Social media content.
- Video content.
- Case studies.
Blogs, ebooks, and video content are the three most popular forms of content according to HubSpot, but they don't need to be all you have. The more you diversify your media, the better prepared you'll be to allow your readers to share content across a variety of platforms.How do I choose a content format? ›
- Pinpoint your audience. You can't captivate an audience without understanding it first. ...
- Set goals for your content. ...
- Align content formats with your goals. ...
- Determine what you want to convey. ...
- 3 Ways Online Content Reaches More Customers.
Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.What are the five 5 parts of marketing section? ›
What are the 5 P's of Marketing? The 5 P's of Marketing – Product, Price, Promotion, Place, and People – are key marketing elements used to position a business strategically.What are the 5 marketing orientations with examples? ›
- The Production Concept.
- The Product Concept.
- The Selling Concept.
- The Marketing Concept.
- The Societal Marketing Concept.
The content marketing process consists of four steps: strategy, content creation, distribution and conversion.What are the 4 E's of Social Media Marketing? ›
As mentioned, a 4E framework of social media marketing includes: educate, empower, entertain and engage.
What is the most popular form of content marketing? ›
Without a doubt, a video is one of the most popular types of content marketing right now. In general, people are viewing more video content than ever before. Fifty-four percent of consumers want to see more video from brands and businesses they support.What type of content is most engaging? ›
- Case Studies. A case study is a type of original research that is unique content type in that it conveys specific information about a brand's successes/failures. ...
- Infographics. ...
- Memes. ...
- Book Reviews. ...
- Videos. ...
- Guides. ...
- Opinion Posts. ...
- Personalized Content.
Metrics to measure the success of a social media campaign. Dependent on the objectives and desired outcomes of your campaign, you can calculate and compare the success of your social media campaign by looking at the engagement, follower growth, awareness and reach, leads, conversions, and website traffic.How do you measure social media results? ›
The most common and often important metrics to pay attention to are engagement, impressions and reach, share of voice, referrals and conversions and response rate and time. These combined will give you a 360º view of your social media performance.How would you measure evaluate the effectiveness of content? ›
The 6 Dimensions of Content Effectiveness
- Web and channel analytics.
- Voice of customer data.
- Customer inquiries and sentiment.
- Business metrics.
There are four content categories used in content creation and marketing—attraction, authority, affinity, and action. It's important to note that the four content categories are not mutually exclusive, and a single piece of content will often fit in multiple categories.What are the 5 steps of content development? ›
- Set Content Goals. Before you even think about topics or audiences, consider what you want your content to accomplish. ...
- Perform Audience Research. ...
- Hone Your Content Strategy. ...
- Write. ...
- Publish and Distribute.
The six major modes of communication in marketing include advertising, digital marketing, direct marketing, personal selling, public relations and sales promotion.What are some of the most popular types of content marketing? ›
- Four out of five (83%) create short articles and posts of fewer than 3,000 words.
- Three out of five (61%) create videos.
- Half (51%) create infographics, charts, and data visualizations.
- Long and short-form text content.
- Visual content.
- Audio content: podcasts, webinars.
- Assets: guides, case studies, ebooks, white papers, checklists.
Why is content format important? ›
Creating or repurposing content in different formats will help you attract a wider audience. You'll reach people who have different learning styles. For example, some people love visual content, while others prefer text or audio.What is the best type of content? ›
Best content type #1: User-Generated Content (UGC)
User-generated content is a type of content that is created by your users, rather than by your brand. This can include things like reviews, testimonials, social media posts, and more.
There's no shortage of ways to succeed in content marketing, especially when you consider that there are more than 100 types of content in total (including infographics, landing pages, tutorials, podcasts, and more).What are the five ingredients SEO? ›
- Technical SEO.
- On-Page SEO.
- Off-Page SEO. Conclusion.