5 Reasons Why Zoom Provides the Best Video Conferencing Software (2023)

Video conferencing has become a way of life for businesses and personal use.It is not just company team meetings and one-on-ones, but grandmothers, book clubs, churches,andjust about everyoneandevery organization nowusevideoto connect.

Zoom hasemergedas the leader in the video conferencing industry.

When the stay-at-home orders came in 2020, we all had to learn video conferencing on the fly. The primary reason Zoom dominated isbecause it is easier to use than traditional video conferencing platforms that have a bunch of hoops to jump through.

With Zoom, anyone with a browser can use it. When teams, families, and other groups were forced to collaborate remotely, it was the easiest way to connect.

Let’slook at5reasons Zoom is the best video conferencing platform.

1. Simplicity

In addition to being easy to use out of the box, Zoom has an uncluttered interface that adds to the experience.These include:

• 1-click to join a meeting.
• You canZoomon any device.

• Sound and video prompts are automatic.
• Chat is integrated into the screen.
• Easy screen sharing.

Read more:How to Successfully Implement New Technology in the Workplace

2. Infrastructure

You do not need to be an IT expert to implement Zoom. The platform can beactivated instantly on Zoom’s cloud or deployedon internal servers in30 minutes onsite using the Zoom Meeting Connector, an extension of Zoom's cloud infrastructure that is used in your internal network.

Zoom alsohas the best video resolution of any video conferencing platform, though there are limitations. You gethigh-definitionresolution with the free version and up to1080pwith paid accounts.The quality of the meeting is also related to the quality of your internet connection.

3. Meeting Features

Zoom’s meeting features keep it ahead of other platforms. Some of the valuable options include:

• Easy to use virtual backgrounds.
• Emojis that let participants show their reactions without interrupting the meeting.
• Automatic recording for meeting reviews or post-meeting note-taking.
• Breakout rooms that make it easy to switch from large group meetings to smaller sessions.
• Screen sharing by any attendee.
• Whiteboard foron-the-flydiagrams.
• Transcriptions of audio content.
• Closed captioning.
• Breakout rooms.

4. Security

You may remember in the early days of the Zoom boom, anyone with a link could enter a meeting. That feature, intended to make Zoom easy to use, backfired when outsiders joined and disrupted meetings and the host had no control over their access.Zoom has since added valuable security features to protectusers'meetings and data, including:

• A waiting room where the host can see and admit invitees.
• Alerts that a meeting is being recorded so that attendees can opt-out if privacy is a concern.
• End-to-end encryption of your data—including video, audio, and chat—whileit isin transit between your computer and Zoom’s servers.

Hosts can also controlaccess to features and controls including:

• Screen sharing
• Chat
• Changingscreen names
• Require passwords
• Block domains
• Attendee authentication

5. Cost

Zoom’s free version has an impressive list of features. The main drawback is that free meetings are limited to 40 minutes.The free version of Zoom includes:

• Host up to 100 participants.
• Unlimited group meetings for up to 40 minutes.
• Unlimited one-to-one meetings with a30-hourtime limit per meeting.
• Privateandgroupchat.
• Recording (local storage only).
• Screen sharing.
• Whiteboard.
• Virtual backgrounds.
• Breakout rooms.
• Chat for instant messaging.

The biggest reasons to upgrade to a paid Zoom account are the unrestricted meeting length (group meetings end abruptly at the 40-minute mark, while one-on-one meetings receive a warning). The next level up is the Pro version (currently $14.99/month), which adds social streaming and cloud recording. Upgrade to the Business version (currently $19.99/month) and you can have up to 500 attendees and meeting transcription, among other features (company branding, custom domains).

While notdirectly relatedto the cost of the platform, video conferencing also saves companies time and money by removing the need to meet in person.Whether you are meeting people across town or across the country ortheworld,you can do so from your office, home, or anywhere that has a solid internet connection.

Zoomisa Productivity Tool

While it may have gone viral due to the pandemic, video conferencing is a new normal for businesses.Yes,businesses will return to offices, and in-person meetings and events will come back. But many will think twice about getting in a car or on an airplane to connect for an hour or two. Zoom’s technology keeps getting better. For example, Zoom added a chat app for instant messaging outside of meetings. Integrating instant messaging features means you would not need another app like Slack.

At the end of the day, Zoom is a productivity tool. It helps you get more done in less time by removing geography as a barrier to face-to-face meetings. At the same time, we have seen that Zoom has removed geography as a barrier to jobs, which is enabling a more productive global workforce. Companies can hire across borders and employees have access to jobs thanks to video conferencing, and Zoom is the best.

Become A More Effective Leader

Join executives, entrepreneurs, and industry-leading professionals from around the world who use our research-backed advice and services to become more effective and productive leaders. Download our free guide:

How to Use Delegation to Be a More Impactful Leader