4 Steps for Creating a Social Media Editorial Calendar (2023)

4 Steps for Creating a Social Media Editorial Calendar (1)

If you’re not taking the time to plan your social media calendar in advance, you could find yourself scrambling to find something to share. This is a big problem because sharing quality content across your social channels is one of the most important things you can do to engage your audience and attract new followers.

That’s why one of the most critical things marketers can do is take the time to plan out their own social media content calendar. Social content calendars allow you to plan out months of quality social posts ahead of time, and save a ton of time sharing it on social.

This post details how you can create a unique social media editorial calendar, and some of the tools that make it easy to find and share social content.

Sometimes companies can churn out social posts very quickly. Oreo, a company known for their strong Twitter presence, was able to send out this tweet during the 2013 Super Bowl mere moments after the power went out:

But more often than not, it takes companies more than a few minutes to find or create something to share. In the case of digital agency Huge, it took two entire months to plan and send this tweet on behalf of their client President Cheese:

Planning social media posts in advance will ensure that you always have quality content to share with your social media followers.

If your company is new to the idea of setting up an editorial calendar for social, or if you want to take a look at a unique way of setting one up, here’s a four-step process for implementing and maintaining an efficient social media calendar for reliable content posting.

(Video) How To Create An Effective Social Media Strategy (Social Media Calendar)

Before you start searching for content to share on social you need to figure out what your audience actually likes. A fantastic way to do that is to look at past social media posts to see which were most successful. We’ve written an in-depth article on how to find your successful posts byconducting a social media audit, but the easiest way is to access your social media analytics.

Pull all of your unique social media analytics with a tool like Sprout Social,Twitter or Facebook Insights. Below is an example of how to view your Sent Messages with Sprout (available with a free trial).

Make sure you’re sorting your messages by the metric that is most important to you, whether that’s clicks, responses or total reach. Once you have an idea of what kind of content works best you can move onto the next step.

This step depends on a handful of different things like the company, your audience, the campaign, and the social networks being used. Always keep your audience in mind and ensure you’re not bombarding them with posts that are irrelevant or inappropriate.

If you’re looking for some basic standards, though, Constant Contact wrote a post containing guidelines on how often to post to social. Here are some of the highlights:

  • Facebook: 3–10 times per week
  • Twitter: at least 5 times a day
  • LinkedIn: 2–5 times per week
  • Google+: 3–10 times per week
  • Pinterest: 5–10 times per day

There’s a great chance your post frequency will depend on the amount, experience and authority of your social media team, so don’t feel like you have to send out less than stellar content to meet these guidelines.

Once you have an idea of what kind of content your audience enjoys and how much you’ll need to satiate the quantity of posts you need to create, it’s time to find links to share. If you don’t have enough of your own content to fill your calendar, use these tools to curate relevant content.

(Video) Create A Content Calendar From Scratch [Social Media Calendar Template!]


Buzzsumo allows you to type in any website domain or keyword string and the platform returns the most socially shared content around that subject. For example, if Sprout Social was looking for quality articles to share we might type in a keyword like “Social Media Management.”


Scoop.it is an amazing tool for finding relevant content to share across your social profiles. They have a completely free version that allows you to follow topics relevant to your brand, making it easy to quickly fill up entire months of social media content.


Feedly aggregates all of the publications you care about into one stream, allowing you to easily scale your content discovery process. Feedly also plugs in to various social media platforms, like Sprout Social, which makes the article scheduling process that much easier.

You’ve got the process in place, now it is time to start filling up your editorial calendar. You’ll want to use a tool that allows you to schedule your social messages and visual your entire content calendar. Sprout Social has built out publishing tools for just this purpose. Check out a completely free trial and schedule a months worth of content today.

4 Steps for Creating a Social Media Editorial Calendar (3)

Fill in the calendar with links to relevant content, resources and your own posts. These social messages will ensure you’re providing your audiences with smart, useful content and give them a reason to follow you. Additionally, you can find relevant holidays or events–from Thanksgiving to National Ice Cream Day–that you can tie in with your business. In fact, Sprout Social created it’s own hashtag holidays calendar so you can keep track of all the eccentric holidays. These timely events will help populate you calendar and bring personality to your feed.

(Video) Social Media Strategy: How to Create a Social Media Content Calendar in 2022 [Step by Step Tutorial]

Think through your must-haves, whether it is a product release or scheduled company announcement, and develop content to promote those initiatives. Additionally, make sure you’re planning out how much promotion each initiative warrants; some large releases should have multiple social posts while others only warrant one.

Lastly, pump up the personality of your editorial calendar by planning out posts that highlight company culture or showcase who you are as a brand.

If you’ve made it to step four but need a separate tool for your actual social media scheduling, never fear. Although not specifically created with social media in mind, there are a handful of different calendar apps that can help you out.


Basecamp is a project management app, and it can be used effectively from the content creation part of the process all the way through to scheduling. It’s easy to manage multiple projects at once, and even comes with a free trial.

4 Steps for Creating a Social Media Editorial Calendar (4)

WordPress Editorial Calendar Plugin

This plugin is mostly for planning and scheduling content for your blog, not social media. However, if you have your social profiles set to share your blog posts, it will take care of the social portion as well.

Edit Flow

This is another editorial calendar tool that works right in WordPress. Edit Flow gives you the ability to view a month-by-month editorial calendar, write customer comments on the content and create segmented teams.

4 Steps for Creating a Social Media Editorial Calendar (6)

Google Calendar

If you want to keep it simple you could always just create a new Google calendar for the process and invite everyone on the team to view it. Those teammates could also add all of their own posts and ideas to the same calendar.

4 Steps for Creating a Social Media Editorial Calendar (7)

It can take even the most socially-savvy companies time to set up an effective workflow for creating and posting social media content. The main idea is to plan far enough ahead and give yourself time to work everything out with your teams so that each post is thought-out and strategically aligned by the time it reaches your audience.

4 Steps for Creating a Social Media Editorial Calendar (8)
(Video) Social Media Strategy: How to Create a Social Media Content Calendar in 2022 [UPDATED TEMPLATE]

Originally published at sproutsocial.com on November 6, 2014.


What are some important steps to follow when creating a social media calendar? ›

6 tips to create and manage a social media content calendar
  • Identify your social media channels. ...
  • Conduct an audit of your social platforms. ...
  • Decide what you want to track with your social media content calendar. ...
  • Plan your posting cadence. ...
  • Build out a review schedule. ...
  • Track and report on published content.
1 May 2022

How do you create an editorial content calendar? ›

How to create an editorial calendar quickly
  1. Step 1: Determine your overall content goals. ...
  2. Step 2: Decide which platform to use to build your own editorial calendar. ...
  3. Step 3: Determine your content workflow. ...
  4. Step 4: Determine your content distribution plan. ...
  5. Step 5: Assign relevant tasks to relevant people.
29 Mar 2022

What is a social media editorial calendar? ›

A social media calendar is a planning document that organizes your publishing schedule by date. This enables you to keep track of deadlines, better manage your content creation team, and create transparency with stakeholders who rely on your publishing schedule.

What should be in an editorial calendar? ›

Your calendar must show deadlines for each step involved in creating each piece. Plus, an end date by which the piece should be ready. Having all the content topics, steps involved, and the deadlines for each piece in your editorial calendar helps you be: More Organized.

How can I create a calendar? ›

On your computer, open Google Calendar. Create new calendar. Add a name and description for your calendar. Click Create calendar.

How do I create a social media communication calendar? ›

The following steps will help you create a social media calendar in detail.
  1. Step 1: Plan Your Frequency & How Often To Post. ...
  2. Step 2: Plan Your Content Mix & Curation Formula. ...
  3. Step 3: Plan The Best Times & Days To Post. ...
  4. Step 4: Plan Your Posting Cadence & Schedule. ...
  5. Create & Schedule Engaging Social Media Content.

What is the purpose of a social media calendar? ›

The entire purpose of a social media calendar is to organize and schedule your posts in advance so that you're able to publish content when it's relevant for your brand. Your calendar is the framework of the content that you share with your audience.

How is an editorial calendar used? ›

An editorial calendar is used by publishers, businesses and bloggers to plan the publication of content across different media channels, such as blogs, email newsletters, social media and print articles.

What are the 4 elements for a successful digital marketing plan? ›

The 4 elements of digital marketing include 1) market research, 2) website development, 3) online advertising, and 4) social media marketing. Each of these elements is important in its own right and should be carefully considered to create a successful digital marketing plan.

What are the 4 steps of content strategy in social media marketing? ›

Content Marketing Strategies: The Four-Step Approach for Success
  • Step one: Identify your goals. ...
  • Step Two: Customer research. ...
  • Step 3: Leveraging the right content management system. ...
  • Step 4: Identifying what form your content should take.
15 Apr 2019

What are the 7 steps in creating a content strategy? ›

How to Create an Effective Content Marketing Strategy (7 Steps)
  1. Define your goals.
  2. Establish your target audience.
  3. Identify keywords by establishing the problems your business solves.
  4. Run a content audit.
  5. Determine which content types you will use.
  6. Create a content calendar & publish.
  7. Measure results.
20 Aug 2020

What are the 5 elements of a social media campaign? ›

The 5 Elements of an Effective Social Media Strategy
  • Audience Awareness. ...
  • Ideal Platform Selection. ...
  • Data-Driven Risk-Taking. ...
  • Constant Learning and Adaptation. ...
  • Integrate within Digital Strategy. ...
  • Conclusion.
18 Mar 2019

What are the four stages of media? ›

There are four key stages in the use of media. These stages include design, development, distribution and reflection.

What are the five steps in the media planning cycle? ›

The procedure is categorized into five distinct stages that form the media planning process. The process entails a market analysis, the establishment of the media objective, setting of the strategy, implementation of the strategy, and evaluation and follow-up.

How do you create an editorial? ›

How to write an editorial
  1. Decide on a topic. Since editorials are based on opinion, your topic should be arguable and have multiple points of view. ...
  2. Research your topic. ...
  3. Create an outline. ...
  4. Start to write. ...
  5. Proofread.

Why editorial calendar is important? ›

An editorial calendar not only makes organizing your content easier but allows you to optimize it to suit your business' needs. Your content will have a new sense of direction, as the editorial plan sets themes over a long period of time. You can plan ahead, giving your content strategy structure and strategy.

What is the best editorial calendar? ›

15 Top Editorial Content Calendar Software Tools [2022]
  • Comparison of Top Editorial Calendar Tools.
  • #1) monday.com.
  • #2) HubSpot.
  • #3) Semrush Marketing Calendar.
  • #4) Trello.
  • #5) CoSchedule.
  • #6) Google Calendar.
  • #7) SocialPilot.
25 Oct 2022

What are the parts of a calendar? ›

In most calendar systems, the date consists of three parts: the (numbered) day of the month, the month, and the (numbered) year. There may also be additional parts, such as the day of the week.

What are the components of a calendar? ›

Calendar Component Properties
  • Start time.
  • End time.
  • Date to show on initial display.
  • Calendars to show.
  • Readonly calendars.
  • Slot height.
  • Interval.
  • Show left navigation bar.
20 Apr 2017

How do you make a calendar in Word step by step? ›

Tip: If you're already in Word for the web, see all the calendar templates by going to File > New, and then below the template images click More on Office.com. You'll be on the Templates for Word page. In the list of categories, click Calendars. As you work on the calendar, you'll probably want to Rename a file in it.

How do I create a calendar plan in Word? ›

How to Create a Calendar in Word With a Table
  1. 1️⃣ Open a new Word document.
  2. 2️⃣ Insert the table.
  3. 3️⃣ Adjust the table rows and columns.
  4. 4️⃣ Add and customize the text.
  5. 5️⃣ Format the table.
  6. 6️⃣ Create a Notes section at the top of the page.
  7. 7️⃣ Add the year and month name.
  8. 8️⃣ Save as a template.
16 Feb 2022

How do I create an online calendar for a group? ›

Create a group calendar
  1. Open Google Calendar.
  2. On the left, next to Other calendars, click Add. Create new calendar.
  3. Add the name of the calendar (for example, Marketing Team Calendar), a description, and a time zone.
  4. Click Create calendar.

How do I create a social media content? ›

How to create a social media content plan in 7 steps
  1. Learn about your audience. Studying your audience can help you decide what types of posts will perform best. ...
  2. Set goals. ...
  3. Perform competitive analysis. ...
  4. Gather content. ...
  5. Develop a content creation plan. ...
  6. Create a calendar. ...
  7. Evaluate content.

What is the main function of a calendar? ›

The primary practical use of a calendar is to identify days: to be informed about or to agree on a future event and to record an event that has happened. Days may be significant for agricultural, civil, religious, or social reasons.

What are 3 benefits of digital calendars? ›

The benefits of using a digital calendar

Setting up alerts and reminders for important events. Blocking off time to focus on priority tasks without interruption. Connecting to other mobile devices for easy access to your calendar at all times.

What is a calendar and its importance? ›

calendar, System for dividing time over extended periods, such as days, months, or years, and arranging these divisions in a definite order. A calendar is essential for the study of chronology, which reckons time by regular divisions, or periods, and uses these to date events.

What are 4 major P's? ›

The four Ps are the four essential factors involved in marketing a product or service to the public. The four Ps are product, price, place, and promotion. The concept of the four Ps has been around since the 1950s.

What are the 4 four strategy elements? ›

The marketing mix, also known as the four P's of marketing, refers to the four key elements of a marketing strategy: product, price, place and promotion.

What are the 4 strategy? ›

The four growth strategies

These are Product, Placement, Promotion and Price. Where the Four Ps focus on audiences, channels & pricing, the Ansoff Matrix is more effective for a broader view of markets and uses the older Four P framework within each of the 4 Ansoff quadrants.

What is the phase 4 of Social Marketing? ›

In the implementation phase (Step 4) the program is introduced to the target audience. Preparation is essential for success and implementation must be monitored to ensure that every element proceeds as planned.

What is the 4 step process of marketing communication concepts? ›

The marketing process consists of four elements: strategic marketing analysis, marketing-mix planning, marketing implementation, and marketing control.

What are the 4 steps in building brand strategy? ›

Here are four steps to building a successful brand.
  1. Define how you want to be perceived.
  2. Organize your business based on this promise.
  3. Communicate your promise.
  4. Be consistent.
1 Feb 2018

What is the first step of media planning? ›

Conduct Market Research

That requires market research, which is the first step in making a media plan.

What is the first step when developing a media plan? ›

Setting measurable goals

This is the first and most important step that should be taken while developing a media strategy: determining exactly what you want your media plan to achieve.

What elements should you include on your content calendar? ›

7 Elements of an Effective Content Calendar
  • What Is a Content Calendar? ...
  • Deadlines. ...
  • Deadlines are adjustable based on your organization and the processes of your team, but a deadline of some sort must be included for your content calendar to be enforceable.
  • Content Form. ...
  • Title / Subject. ...
  • Focus Keyword(s) ...
  • Creator / Voice.
18 May 2017

What should be included in a calendar? ›

19 Fun Things to Put on a Calendar
  • Vacation time. Ahh, rest and relaxation! ...
  • Personal time. Every now and then we need time for ourselves to take stock and plan for the future. ...
  • Holiday dates. What holidays do you celebrate during the year? ...
  • Party dates. ...
  • Sport seasons. ...
  • Exhibit openings. ...
  • Shopping outings. ...
  • Inspirational quotes.

What are the 4 phases of organizing an event? ›

Event Management Process: The Five Stages of Event Planning
  • Set ROI-Driven Event Goals and Objectives. The event's over, and you deem it a success. ...
  • Create a Solid Event Budget. ...
  • Design and Plan a Memorable Event. ...
  • Coordinate the Day of the Event. ...
  • Evaluate Your Event's Performance and Power Future Events.
28 Oct 2021

What are the top 5 most important aspects of organizing an event? ›

5 things to consider when organising an event
  • Timings. When writing your event brief you need to include all details relevant to the event. ...
  • Attendance. Your event brief will outline who your event's target audience is. ...
  • Venue and entertainment. ...
  • Budget. ...
  • Evaluation. ...
  • Good luck!
4 Aug 2017

What are the 7 elements of event planning? ›

Event management has 7 key elements: event infrastructure, audience, attendees, organizers, venue, and media. Your event software should be able to manage all of these elements.

How do you manage a calendar effectively? ›

Here are thirteen tips to manage your calendar for maximum productivity.
  1. Prioritizing Calendar Management. ...
  2. Document Your Meeting Preferences. ...
  3. Calendar More than Meetings. ...
  4. Color Code Meetings in Your Calendar. ...
  5. Send Reminders and Confirmations. ...
  6. Create Templates for Calendar Invitations and Confirmations.
18 Oct 2022

What are the four elements of content? ›

Good content has four elements:
  • Relevant. People want content relevant to their interests. ...
  • Intellectual. People want content that introduces them to new things. ...
  • Sensorial. Good storytelling is all about the details. ...
  • Emotional.
24 May 2022

What's one example of how you would use an editorial calendar? ›

What is an editorial calendar? An editorial calendar is a visual workflow that helps a team of content creators schedule their work on a daily, weekly, or monthly basis. Editorial calendars can help you track content types, promotional channels, authors, and most importantly, publish dates.

What are the four types of calendar? ›

Calendars fall into four types: lunisolar, solar, lunar and seasonal. Most pre-modern calendars are lunisolar.

What is the format of a calendar? ›

Gregorian, year–month–day (YMD) In this format, the most significant data item is written before lesser data items i.e. the year before the month before the day.


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