15 most influential tech leaders of the decade (2023)

It’s a tall order coming up with a list of the most influential tech leaders of the decade in the enterprise and beyond, when you think about the vast number of innovations and events that changed the nature of how we work and live in that timeframe.

Adding to the challenge is the fact that the lines of demarcation between B2B and B2C, have been blurred beyond a meaningful distinction in many ways. Widespread acceptance of bring-your-own-device in the past few years has meant that much of the technology we use in our personal lives has merged with our work lives to the point where it’s sometimes hard to separate the two.

Be that as it may, here’s a look at TechRepublic’s list of the most influence enterprise tech leaders of the 2010s with some of the usual suspects, as well as some who fly under the radar.

This article is also available as a download, 15 most influential tech leaders of the decade (free PDF).

SEE: More Decade in Review coverage (TechRepublic on Flipboard)

Jeff Bezos, founder and CEO, Amazon

You essentially can’t have a list of tech visionaries and not include Bezos, although, arguably, many of his accomplishments in the 2010s were more consumer focused: he launched Amazon Studios in 2010; bought The Washington Post in 2013; and Whole Foods in 2017.

But in between the man who changed the face of digital commerce released Echo, the first generation of one of the first mainstream smart speakers and introduced the Alexa ecosystem. In 2014, Amazon launched the Fire Phone, which flopped. Here’s where the impact on the enterprise comes in. Amazon’s fulfillment centers use image-recognition algorithms including the type of product or size and weight, to sort parcels coming off of trucks.

“What takes humans with bar-code scanners an hour to accomplish at older fulfillment centers can now be done in half that time,” Fast Company noted in 2017. “This is what the future of American factory work might look like.”

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Tim Cook, CEO, Apple

It would be remiss to have a list of tech visionaries without including the CEO of one of the most valuable brands in the world. Even after the death of Steve Jobs in 2011, Cook forged on and spearheaded the Apple Watch Series 4 (2018). Since then Apple has been experimenting with everything from advanced artificial intelligence and augmented reality to autonomous cars. The iPhone and Android continue to dominate in the mobile sphere and Cook has been working to make Apple a company focused on renewable energy, labor, and environmentally -friendly supply chains, as well as user privacy and high-recyclable products, according to Leander Kahney, who authored a 2019 book on Cook.

Satya Nadella, CEO, Microsoft

By late 2013, Microsoft was rapidly becoming a has-been in the minds of many users and analysts who cited the failure of Windows 8 and the fact that the company was behind the eight-ball in the smartphone market—only to see a total failure with Windows Phone. Its acquisition of Nokia was expensive and provided no value.

But Nadella took over Microsoft from Steve Ballmer in 2014, and Windows 10 was announced later that year. Since then, Microsoft has come back with a vengeance. It has opened up with apps on competing devices. It has launched its own line of competitive computers. It has staked a claim in the cloud space with the hugely successful Office 365 and Azure offerings. It has even embraced Linux alongside Windows. And, finally, Windows 10 is a clear success.

Jack Ma, founder and executive chairman, Alibaba Group

Having spearheaded e-commerce in China, Ma is now the richest man in that country and was named to Forbes list of the world’s greatest leaders. He was also named the 30th most powerful person in the world in 2017. Then there is the story he has told about being rejected for a job by Kentucky Fried Chicken, after 24 people applied for the job and 23 were hired – except for him.
Failure and perseverance have served him well. “The lessons he learned from the dark days at Alibaba were that you don’t give up and when you’re small you have to rely on your brain, not your strength,” said Laura DiDio, principal of tech research firm and consultancy ITIC. Ma announced he was stepping down as chairman on his 55th birthday in September. A former teacher, Ma said he plans to return to the classroom after his retirement.

Palmer Luckey, founder, Oculus

Oculus VR began in a garage in Irvine, California, in June 2012. Then-19-year-old Palmer Luckey launched the company on Kickstarter, raising nearly $2.5 million for his virtual reality headset, according to Business Insider. After raising an additional $16 million in funding, Luckey sold Oculus to Facebook in 2014 for $2 billion.

Luckey has since left Oculus, but Facebook continues to work on the virtual reality company, relaunching Oculus for business with entirely new enterprise-grade software and support for the Oculus Quest, an all-in-one VR system. The goal is to support an ecosystem of business administrators, developers, and end users, according to ZDNet.

Marc Benioff, founder and co-CEO, Salesforce

Benioff is considered a major catalyst in the rise of cloud computing, building a hosted software model on the Salesforce cloud and spearheading the pay-per-use model. In 2018, he orchestrated the $6.5 billion deal for MuleSoft, which brings together disparate software applications, data, and devices. Additionally, Benioff is a dedicated philanthropist and in November, called for every corporate CEO to close the gap on pay disparity between men and women.

Ren Zhengfei, founder and CEO, Huawei

While Huawei has been in the headlines over the past several years for alleged spying in the US, and Canada, the company has also been innovating, making advances in servers, 5G, 6G, telecom and smartphones. Now Huawei is getting into the computer game. “What they’re doing is investing very heavily in R&D; 15 to 20% of their revenue is going back to that and to security,” DiDio said.

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Although North America is a tough market for Huawei right now, the company is making inroads in the Asia-Pacific region but also in Australia and New Zealand, and next up are South America, Africa, the Middle East, and western Europe, DiDio said.

Peter Sun, chairman and CEO, Inspur

Inspur landed in IDC’s top five companies worldwide for server revenue and is China’s leading cloud computing and big data/AI service provider.

In 2014, IBM and Inspur collaborated to develop a new hardware system with IBM supplying software, processors, chips and support. Earlier that year, Inspur also became a member of IBM’s OpenPower Foundation, an alliance dedicated to developing Power Chip architecture.

Sun believes the next technological revolution: AI, big data and cloud, dubbed “ABC” are fundamental to the global economic recovery and will “lessen the negative influence of economic crises.”

Ginni Rometty, CEO, IBM

Rometty has led IBM’s transition to a data company and made cognitive computing the center of its strategy for the future with Watson in several verticals. She is one of only 3% of women executives in Fortune 500. Half of IBM’s $79.1 billion 2017 revenue comes from the emerging, high-value segments of IT versus its legacy software products.

“Her legacy is a big question mark because of IBM’s revenues,” observed DiDio. “IBM gets knocked because Watson has not delivered huge numbers, but it’s only been out there since 2013-14. It’s one of those things that has to germinate for 10 to 15 years when talking about cognitive computing and AI.”

SEE: From Elon Musk to Jeff Bezos, these 30 personalities defined the 2010s (CNET)

Robert Swan, CEO, Intel

Chosen to lead as the company’s new CEO in January 2019, Intel is known for its processors but has expanded to the cloud, the IoT, and memory and programmable solutions. Swan told CNBC he’s confident the technology giant will continue its strong performance in the final months of the year, building off its best quarter ever.

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Duncan Epping, CTO, VMware

Epping is one of the most influential people globally on storage and availability, HCI, virtualization and cloud technologies. He is a VMware Certified Design Expert (VCDX007) and serves as a partner and trusted adviser to customers of the virtualization tech provider, primarily in EMEA. He is the co-author of several books, including the vSphere Clustering Deepdive series and Essential Virtual SAN. He is the owner and main author of virtualization blog yellow-bricks.com. His primary responsibilities are ensuring that VMware’s future innovations align with essential customer needs and translating customer problems to opportunities.

Stewart Butterfield, founder, Slack

Butterfield started working on work chat app Slack in 2012. The first iteration was a web-based, multiplayer game that didn’t go over so well. Fast-forward to 2013 and the Slack team knew they had a product on their hands that other companies would actually use.

“We begged and cajoled our friends at other companies to try it out and give us feedback,” Butterfield said in an interview with venture capital firm First Round Capital. Most recently, Slack raised $250 million at a $5.1 billion valuation from SoftBank’s Vision Fund, Accel, and other investors. Slack is now considered one of the leading workplace software platforms used by companies to facilitate collaboration and communication in an increasingly digital world.

Jensen Huang, founder and CEO, Nvidia

Huang has been CEO of cutting-edge chip maker Nvidia, since the company’s inception in 1993. Nvidia’s GPU computing has reinvented modern computer graphics—it powers US-based Summit, the world’s fastest supercomputer. The company has made significant advances in deep learning and AI, and GPU deep learning has ignited modern AI, with the GPU acting as the brain of computers, robots and self-driving cars.

Although Nvidia attempted to compete in the highly competitive smartphone market with its own mobile chip and modem four years ago, it failed to gain traction against offerings by competitors like Qualcomm. So Huang rebounded and took some of the technology in the mobile chips repurposed them for self-driving cars, according to Forbes.

“He’s done a good job of realizing Nvidia’s parallel processing capabilities are ideally situated to tackle some of the most difficult computing challenges of the next five to 10 years,” said Craig Ellis, a senior managing director of research at investment firm B. Riley & Co. in the Forbes article. Nvidia now controls 70% of the PC graphics card market, and in the past five years has seen its sales skyrocket from 41% to $5 billion.

Meredith Whittaker, AI researcher, formerly of Google

Whittaker took a leading role late last year in organizing walkouts of Google employees around the world to protest the company’s handling of sexual harassment complaints against senior executives. She holds the distinction of being the most prominent organizer and activist among tech workers, said Zachary Chase Lipton, assistant professor of business technologies and machine learning at Carnegie Mellon University’s Tepper School of Business.

“She has taken substantive action to hold large firms accountable both for their ethical conduct in society and for their treatment of employees, often at great career risk,” he said, “and has transformed the landscape of power in Silicon Valley by providing some hope that tech workers can demand accountability of their employers.”

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Whittaker left Google after 13 years in July, telling the Los Angeles Times she wanted to work full time on AI ethics and to focus on “organizing for an accountable tech industry–and it’s clear Google isn’t a place where I can continue this work.”

Andy Jassy, CEO, AWS

Jassy is the force behind Amazon Web Services and runs one of the most aggressive areas in the enterprise tech world, notes Forbes. Companies from Netflix to Spotify to Major League Baseball use Amazon’s cloud to send real-time data, stream video and much more.

“Before Jassy, the idea of renting computing power from another company was unheard of, and now these companies all rely on AWS for their survival,” Forbes said. Over the past 10 years, Jassy has helped turn AWS into a more than $14 billion business, according to Time magazine.

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FAQs

What is the most influential piece of technology? ›

Internet Takes the Crown

Still, the internet has arguably changed the world more than any other present-day invention. Since the 1990s, it has revolutionized the way people get information, read, work, shop and entertain themselves—changing day-to-day life like no other technology invention before or since.

Who are the leading IT experts? ›

  • Elon Musk. I believe Elon has been the most influential tech leader because his innovation extends far beyond just social networks or consumer technology. ...
  • Larry Ellison. ...
  • Linus Torvalds. ...
  • Ryan Hoover. ...
  • Bill Gates. ...
  • Marc Benioff. ...
  • Reed Hastings. ...
  • Steve Jobs.
11 Jul 2019

Who is the technology leader? ›

A technological leader is someone who makes something happen either in the technology (i.e., causing technology to appear or be used productively) or aided by the technology (i.e., causing things to occur using productive technology).

Who are the big tech people? ›

Big Four. Google (Alphabet), Amazon, Facebook (Meta), and Apple are commonly referred to as Big Four or GAMA. They have also been referred to as "The Four", "Gang of Four", and as the "Four Horsemen". The GAMA were known as GAFA before Facebook rebranded its name to Meta in 2021.

What are the three 3 most powerful 21st century technologies? ›

"Our most powerful 21st-century technologies—robotics, genetic engineering, and nanotech—are threatening to make humans an endangered species."

Which is No 1 IT company in world? ›

IT Services 25 2022 Ranking
20222021Name
11accenture
23TCS
34Infosys
42IBM Consulting
21 more rows

What city is the tech capital of the world? ›

Silicon Valley is a region in Northern California that serves as a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical areas San Mateo County and Santa Clara County.

Which country has the best IT expert? ›

Learn more about how countries are assessed in the Best Countries methodology.
  • Russia. ...
  • United Kingdom. ...
  • Singapore. ...
  • Germany. Technological Expertise Rank: 5. ...
  • United States. Technological Expertise Rank: 4. ...
  • China. Technological Expertise Rank: 3. ...
  • South Korea. Technological Expertise Rank: 2. ...
  • Japan. Technological Expertise Rank: 1.
27 Sept 2022

Who are the four horsemen of technology? ›

They were Microsoft (MSFT), Intel (INTC), Cisco Systems (CSCO) and Dell Computer. They were known as the Four Horsemen because of their unquestioned market dominance, and early on they led the euphoria over internet-related stocks that fueled the dot-com bubble.

Who is 1st in technology? ›

One is that Israel has taken the 10th spot, ahead of larger or more economically developed countries such as Singapore, Germany, the United Kingdom, and Hong Kong.
...
Advertisement.
RankingCountryComposite Score
1South Korea6.52
2United States5.10
3Denmark5.02
4Switzerland4.72
60 more rows
4 May 2022

Who is father of technology? ›

Thomas Edison, American inventor who, singly or jointly, held a world-record 1,093 patents. In addition, he created the world's first industrial research laboratory. Thomas Edison created the world's first industrial research laboratory and is known as the father of technology.

Who is the smartest tech guy? ›

Steve Jurvetson has been referred to as “the smartest guy in the room,” “the smartest person in Silicon Valley” and a “brainiac,” among other laudatory monikers attesting to his prodigious intellect.

Who are tech influencers? ›

  • Gaurav Chaudhary @technicalguruji – 20.9 M Subscribers. ...
  • Ruhez Amrelia @Techno Ruhez – 2.87 M Subscribers.
  • Manoj Saru @Technology Gyan – 8.45 M Subscribers. ...
  • Ranjit Kumar @Geekyranjit – 3.3M Subscribers.
  • Dhananjay Bhosale – 436K Subscribers. ...
  • Arun Prabhudesai @Trakin Tech – 7.64 M Subscribers.

Which is the best tech giant? ›

The world's most valuable tech companies
  • Apple (AAPL)
  • Microsoft (MSFT)
  • Alphabet (GOOG/GOOGL)
  • Amazon (AMZN)
  • Tesla (TSLA)
  • Meta Platforms (META)
25 Jul 2022

Which technologies will dominate in future? ›

The entire world is undergoing the fourth industrial revolution that rests on advanced technologies such as AI, ML, IoT, blockchain, etc.
...
Which Technologies Will Dominate in 2022?
  • Artificial Intelligence. ...
  • Internet of Things. ...
  • Blockchain Technology. ...
  • Cryptocurrency. ...
  • 5G Technology. ...
  • Quantum Computing. ...
  • Cloud Services.

What were five of the most important technologies from the 21st century? ›

Since the beginning of the new millennium, the world has witnessed the emergence of social media, smartphones, self-driving cars, and autonomous flying vehicles. There have also been huge leaps in energy storage, artificial intelligence, and medical science.

What is the hottest new technology? ›

Artificial Intelligence (AI) is a trending technology that takes first place in the list of top 10 latest technologies in computer science of 2021. AI technology involves machine intelligence, which is as smart and intelligent as the human brain and reacts like humans.

What is the next big technology breakthrough 2022? ›

Genomics, gene editing, and synthetic biology are a top trend of 2022 because these advancements can help us modify crops, cure and eradicate diseases, develop new vaccines like the COVID-19 shot, and other medical and biological breakthroughs.

What is the fastest growing technology today? ›

Some of the fastest-growing tech industries in the world in 2022 are revealed here, and they include FinTech (Financial Technology), Workplace Technologies, Cybersecurity, and Healthcare Technology. Additionally, Virtual Reality (VR), Cloud Computing, and Machine Learning are also rapidly growing tech industries.

What is the most advanced technology 2022? ›

Top 9 New Technology Trends for 2022
  • Artificial Intelligence (AI) and Machine Learning (ML) ...
  • Internet of Things (IoT) ...
  • Cybersecurity. ...
  • Quantum Computing (QC) ...
  • Robotic Process Automation (RPA) ...
  • Virtual Reality (VR) and Augmented Reality (AR) ...
  • Edge Computing. ...
  • 5G.
19 May 2022

Who is the most powerful company? ›

The Top 100, Ranked
RankCompany nameLocation
1APPLE INCUnited States
2SAUDI ARAMCOSaudi Arabia
3MICROSOFT CORPUnited States
4AMAZON.COM INCUnited States
6 more rows
10 Jun 2021

Which country has biggest IT sector? ›

United States

What is the fastest growing technology country? ›

Beijing has jumped up 15 spots from 2016 to 2020, for being the world's fastest-growing tech economy.

Which is the fastest growing tech city in world? ›

Bengaluru has emerged as the world's fastest growing tech ecosystem in the world since 2016. Following Bengaluru, London, Munich, Berlin and Paris top the list too.

Where is tech growing fastest? ›

Bengaluru, India, is often considered the fastest-growing tech hub in the world.

Which country has the smartest engineers? ›

Engineers play an imperative role by the discoveries of science to improve the quality of life. Let's have a look on top 10 countries that produce the most engineers.
...
Countries No. of Engineering Graduates (approx)
Russian Federation454,436
United States237,826
Iran233,695
Japan168,214
South Korea147,858
5 more rows
11 Aug 2022

Which is the most demanded IT course in the world? ›

  1. Data Science. Data Science has taken the world by storm and is one of the most in-demand career choices today. ...
  2. Big Data. ...
  3. Artificial Intelligence and Machine Learning. ...
  4. Cloud Computing. ...
  5. Project Management. ...
  6. Business Intelligence. ...
  7. Networking. ...
  8. Software Development.
20 Nov 2022

Which country has most talented programmers? ›

Best Developers in Moment by Country in 2022…
  • China.
  • Russia.
  • Poland.
  • Switzerland.
  • Hungary.
22 Apr 2022

What is Faang called now? ›

FAANG refers to Meta (formerly Facebook), Apple, Amazon, Netflix, and Alphabet (Google). However, due to the recent company rebranding from Facebook and Microsoft becoming the world's most valuable publicly traded company, Cramer has recently suggested changing the term FAANG to MAMAA.

What are the 4 forms of technology? ›

Types of technology include mechanical technology, medical technology, communications technology, electronic technology, and industrial and manufacturing technologies.

What are the four branches of technology? ›

While a single piece of technology often overlaps into different areas, there are generally six different categories of technology: communication, electrical, energy, manufacturing, medical and transportation.

What are the 6 stages of technology? ›

Six essential stages of digital transformation every business should know
  • Business As Usual. During the first stage, businesses follow a tried and tested formula with no or less room for experimentation. ...
  • Present and Active. ...
  • Formalized. ...
  • Strategic. ...
  • Converged. ...
  • Innovative and Adaptive.
27 Jul 2020

What are the 3 levels of technology? ›

Stages to Technology Integration
  • Entry Stage. Although educators, students and the community are aware that technology creates new possibilities for learning and teaching, the system is slow to change. ...
  • Adaptation Stage. At this stage, technology becomes thoroughly integrated into teaching patterns. ...
  • Transformation Stage.
15 Nov 2019

Is China more advanced than the US? ›

This is because, in most areas, there is no technology competition between the two countries. There is only China's reliance on the U.S.—a far more technologically advanced nation with far more technologically advanced allies and trading partners.

Who is the grandfather of technology? ›

Charles Babbage KH FRS (/ˈbæbɪdʒ/; 26 December 1791 – 18 October 1871) was an English polymath.

Who was father of AI? ›

Abstract: If John McCarthy, the father of AI, were to coin a new phrase for "artificial intelligence" today, he would probably use "computational intelligence." McCarthy is not just the father of AI, he is also the inventor of the Lisp (list processing) language.

What is the mother of technology? ›

In this sense, technology is, say, applied science and, hence, we can say that science is the mother of technology.

Who has the strongest IQ? ›

William James Sidis has the World's Highest IQ. Anywhere from 250 to 300 is his IQ score, almost twice the score of Albert Einstein. At the age of eleven, William famously entered Harvard University, becoming the youngest person to enter. He also claimed to be conversant in 25 languages.

Who has the most powerful IQ in the world? ›

Evangelos Katsioulis: IQ 198

With a score of 198, Evangelos Katsioulis, MD, MSc, MA, PhD, has the highest tested IQ in the world, according to the World Genius Directory. The Greek psychiatrist also has degrees in philosophy and medical research technology.

Who is the most IQ level man? ›

According to the World Genius Dictionary, Evangelos Katsioulis has the highest IQ ever in the world and was regarded as one of the world's most intelligent people. He has given record-breaking performance in many Tests. Evangelos is a Greek physician and psychiatrist.

Who is the hero of the tech industry? ›

1) Alan Turing - Modern Computing

The creation of the Turing Machine is widely regarded to have been the foundation of modern theories of computation and computability. In fact, he paved the way for all of the unsung heroes we're exploring today.

Who is the biggest influencer right now? ›

The Top 5 Instagram Influencers
  • Cristiano Ronaldo - 443M Followers. Yes, the most followed Instagram profile is none other than Cristiano Ronaldo. ...
  • Kylie Jenner - 339M Followers. ...
  • Lionel Messi - 328M Followers. ...
  • Selena Gomez - 320M Followers. ...
  • The Rock - Dwayne Johnson - 315M Followers. ...
  • Brands that work with mega influencers.

Who is the number 1 influencer? ›

Who Has the Most Overall Followers on Social Media?
RankNameBiggest Platform
#1Cristiano RonaldoInstagram
#2Justin BieberInstagram
#3Ariana GrandeInstagram
#4Selena GomezInstagram
6 more rows
14 May 2021

Who is the tech king? ›

Rod Sepand (born June 30, 1971), better known professionally as King Tech, is an American DJ, B-boy, VJ and audio engineer. He is one half of the duo Sway & King Tech.

Which is the oldest tech company? ›

Thomas Edison established the Edison General Electric Company in 1890 to bring all of his various electrical interests under one name.

Who is the richest tech company? ›

The World's Largest Tech Companies In 2022
RankNameMarket Value
1Apple Inc.$2.6 trillion
2Alphabet Inc.$1.6 trillion
3Microsoft Corporation$2.1 trillion
4Samsung Group$367.3 billion
6 more rows
12 May 2022

What piece of technology has had the greatest impact on humankind? ›

1. The Printing Press. Gutenberg's first printing press. Prior to the rise of the Internet, no innovation did more for the spread and democratization of knowledge than Johannes Gutenberg's printing press.

What was the greatest achievement of technology? ›

In This Article
  • The Telephone.
  • The Light Bulb.
  • The Television.
  • Personal Computers.
  • Global Positioning System.
  • The Internet: ARPANET.
  • GPS Navigation.
  • The Digital Camera.
25 Jun 2020

What are the 5 most influential pieces of technology created in the last 10 years? ›

iPads, smartwatches, fitness trackers, true wireless earphones, electric cars—the list of innovations from this decade is a long one. Sci-fi tropes like universal translators and virtual reality games became very real. And virtual assistants like Siri and Alexa changed how we interact with technology in our homes.

What is the influence of technology? ›

Technology affects almost every aspect of 21st century life, from transport efficiency and safety to access to food and healthcare, socialization and productivity. The power of the internet has enabled global communities to form, and ideas and resources to be shared more easily.

What is the most advanced technology man has ever invented? ›

The List
  • The printing press, 1430s. ...
  • Electricity, late 19th century. ...
  • Penicillin, 1928. ...
  • Semiconductor electronics, mid-20th century. ...
  • Optical lenses, 13th century. ...
  • Paper, second century. ...
  • The internal combustion engine, late 19th century. ...
  • Vaccination, 1796.
15 Nov 2013

What are your top 3 greatest achievements? ›

'My greatest achievement' examples could include:
  • Giving a great presentation at work.
  • Beating sales targets.
  • Training for and completing a marathon.
  • Organizing a successful charity event.
  • Mentoring a coworker or fellow student.

What is the most influential technologies in 20th century? ›

Time Magazine's 20 Most Influential Inventions of the 20th Century
  • Radio.
  • Television.
  • Transistor.
  • Laser.
  • Electric refrigeration.
  • Personal computer.
  • Wireless technology.
  • Manned spaceflight.

What are the 4 impacts of technology? ›

Technology and contemporary life.
...
Larry A. Hickman, The Center for Dewey Studies and Department of Philosophy, Southern Illinois University at Carbondale
  • The Sleepwalker Effect. This effect has several dimensions. ...
  • The Transparency Effect. ...
  • The Black Box Effect. ...
  • The Splintering Effect.

What are 3 positive impacts of technology? ›

Other ways technology is seen to have a positive effect on society include increased knowledge and understanding, improvements in industry and jobs and an interconnectedness of the world as a result of globalization.

What are bad influences of technology? ›

Social media and mobile devices may lead to psychological and physical issues, such as eyestrain and difficulty focusing on important tasks. They may also contribute to more serious health conditions, such as depression. The overuse of technology may have a more significant impact on developing children and teenagers.

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