15 Best Free Social Media Analytics Templates To Download (2023)

Keeping track of your social media pages is key to growing your business and client accounts.

Whether you’re measuring your own success or presenting social media analytics to a team, you need a faster way to build your report and deliver the metrics in a presentable format.

Doing this not only helps you get a more complete picture of performance, but it also helps show how much of your goals you’ve been able to achieve and complete.

The kind of information that goes into a social media analytics report will depend on the key performance indicators (KPIs) and goals you set. Plus, it depends on what you’d like to showcase in your report and what requires immediate attention.

Most social media analytics reports have details such as the number of visits, followers, clicks, lead conversions, overall engagement with content, and best-performing posts.

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Best Free Social Media Analytics Templates

If you’re not sure how to start creating your own social media analytics report, here are some free social media analytics templates that will save you a ton of effort and time.

1. Social media report template

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With this free report template, you can measure your consolidated social media KPIs by consolidating the data into one interface. The template is made for easy KPI tracking so you can see your target progress and goal completion.

You can share the template with your team so they’re more informed about the success of their marketing efforts.

The template also helps you gain valuable insights into trends while tracking changes in metrics like followers, reach, impressions, and engagement on your social media channels.

You can also know where your audience is from, what they like, their professions, gender, and more so you can make better decisions on creative content.

Once you sign up for a trial with Whatagraph, you can download and use the social media report template for free.

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2. Social media analytics report template

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To prove the value of your efforts at work or in your business, you need to record and analyze social media performance. You can begin by creating a report that will help you keep track of key metrics for different social networks.

This social media analytics template helps you report on metrics like followers, engagement, shares, views, click-throughs, and more with your team. You can replace the metrics with those that matter to your brand.

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3. HubSpot social media report template

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If you need to report the results of a social media campaign, the social media report template from HubSpot offers a free way for you to share the data clearly and effectively.

The comprehensive template is downloadable in Word, PowerPoint, Google Docs or Slides, and PDF. You can describe the social media channels you use, offer details on brand posts, audience, total engagement or as a percentage of the audience, and changes month over month for each metric.

You also get the earned media data, which includes potential reach, number of mentions, potential impressions, and more.

The template offers a section for you to include your goals, opportunities, key initiatives, and wins for each social media channel.

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4. Talkwalker social media report template

15 Best Free Social Media Analytics Templates To Download (4) If you want to find out what works and what doesn’t in your business or organization, you need to track your social media strategies and owned accounts.

The Talkwalker report template helps you prove that your team’s efforts are effective as it shows that targets are being achieved.

The template helps you compare social media channels to find out the most favored ones among your followers and which ones bring the most success with minimal effort. You also get to see the content that’s working, replicate your successes, and improve failures.

You can compare your market impact with your competitors and see if you’re missing any opportunities to grow your online fan base. This template helps you see the bigger picture and make decisions to prioritize resources based on channels with the highest return on investment (ROI).

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5. Slidebean social media analytics template

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In order to present a complete and full social media analytics report, you need all the actionable insights at your fingertips. Some platforms have different metrics, varying them in importance in relation to others so you need to establish your focus areas early enough.

No matter which channel you use, you need to consider how each post affects the user and define your strategy based on how effective the platforms you use are.

Doing this helps you make tough decisions faster and provide the necessary measurements in the long run.

With this social media analytics template by Slidebean, you’ll get all the visual aids you need to understand the success of your brand on each social media platform.

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6. Sprout Social’s social media analytics template

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If you’re in charge of managing the social presence for your business or organization, you may feel a bit under pressure to show how your efforts are paying off. Your team may also want to know that you’re on the same page, and these are totally fair concerns.

The challenge lies in presenting the data in a way that makes sense to everyone. If you’re struggling to convey your social activities to your team, this template helps you step up your social media reporting.

The template takes your reporting to the next level by providing information by network or cross-channel reports. You can also build it your way to make sure you meet all your needs.

You can also adapt it to your business and the preferred social media channels in a matter of clicks. It’s also easy to edit via Apple Preview for Macs or Adobe on other PCs.

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7. Social media analytics template by Buffer

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If you’re in a pinch and need a quick and fast way to get up to speed with your business or company’s social media analytics, you can turn toward a template to get it done in less time.

Buffer built a simple and free social media analytics template you can use to help you organize all your metrics in one place. It’s a time-saver and lifesaver as it’s easy to fill with a simple data export.

You can take your social media stats and import them to the template, see stats for the past week and how they compare over other weeks or to your monthly benchmark.

Simply export your data or add stats manually, and the template will do the rest.

8. Social media analytics template by Keyhole

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Posting on social media platforms can feel like a black hole especially where there’s no data-driven social media reporting strategy.

Whether you run social media pages for yourself, your company, a digital marketing agency, or just as a freelancer, you will need to deliver reports on the results of your campaigns.

Trying to figure out what works and what doesn’t work is a challenge on its own. Worse still, you have to face the bigger challenge of communicating and proving that value to others on your team.

Keyhole makes your life easier with this free social media reporting template that summarizes your social strategy, highlights wins, communicates key metrics, and focuses on next steps.

You can customize the 38-slide template to your own branding, input your KPIs and goals, report on all social media platforms, and perform influencer or social listening reporting.

9. DashThis social media analytics template

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This comprehensive template by DashThis helps you track your performance on social media platforms while optimizing your campaigns and showing measurable results to your team.

This way, you’ll spend less time reporting so you can have more time to grow your community, become an influencer, or build your social media strategy.

The report is easy to create and has everything you need to get started quickly. Among its features include standard, pre-built social media metrics and KPIs, and you can customize it to visualize the data you need, however you want.

Whether they’re Instagram analytics stats, tweets or hashtags, the DashThis template can help you track your entire social media performance at a glance.

You won’t need PowerPoint or Excel sheets anymore as this time-saving template gives you everything in one place.

You can also optimize your ROI with the preset KPIs for all your social media platforms, including LinkedIn and Facebook Ads.

A widget is included that can track page likes, new likes, follower growth, the number of followers or subscribers, and more KPIs. The most important part of social media is your visibility, and this template ensures you get to improve this aspect as it tracks everything in the given timeframe.

You can track your reach, impressions, and frequencies for your daily, monthly, or quarterly reports. The template also shows you how engaged your audience is as it reports on KPIs such as likes, retweets, social shares, clicks, comments, video views, and more.

You also get to see your top-performing social media posts using the multi-column list widgets. The widgets sort and display the number of posts by engagement, engagement rate, click-through rate, demographics, and any other metric you want.

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10. MavSocial social media analytics template

15 Best Free Social Media Analytics Templates To Download (10) MavSocial offers essential social media reports that help you stay ahead of the competition. The template helps you track your social media performance and apply the insights to your marketing strategy.

This way, you can improve your social media strategy, justify your efforts, and show results to your boss or clients while saving yourself time and setting yourself up for success.

The Google Slides file template is easy to update with your own content and branding so you can showcase your social media performance in a few clicks.

11. JotForm social media analytics template

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If you want to analyze your social media channels and determine how you can improve your presence on those channels, you need a social media analytics template to guide you.

This template by JotForm is not only customizable, but allows you to track your business or company’s social media posts, likes, followers, comments, shares, and more metrics.

The information is securely stored in your JotForm account so you can access and view it from any device anywhere and at any time.

You can view your data as a spreadsheet and analyze it or in the form of a calendar to monitor the frequency of posting on your social media channels.

The template also has a Top Content tab that makes it easier for you to refer back to your top-performing campaigns in terms of engagements, conversions, impressions, and click-through rates.

It’s a great inspiration for your campaigns and upcoming posts. You can also view your data anytime and help grow your brand to the next level.

12. Social Media Report Template

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This social media analytics template comes in the form of a Google Docs or Word document. You can use it to produce an effective document that helps you track your business or company’s growth and improve your social media strategy.

The template is easy to download and it’s easy to customize and edit based on your data and your needs. You can also edit or customize the original suggested content and headlines to your liking.

The high-quality report template can be used to present your social media analytics to your stakeholders, clients, team, or even your boss to show them how much the account is growing. It’s ready-made, easy to use, and available in A4 and US print sizes.

13. Social media analytics template by NewBreed

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Whether it’s at the end of the day, week, month, or quarter, you need to prove real return on investment of your social media channels and efforts. With this social media analytics template by NewBreed, you can account for the time and resources you spend to generate traffic, leads, and customers from social media.

The templates also help you demonstrate the value of your efforts while proving the ROI behind them.

With these templates, you get reporting for social media platforms including Facebook, LinkedIn, and Twitter, insights on what you should measure, how to calculate engagement rates, and more.

14. Xtensio social media analytics template

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This social media analytics template helps you prove the value of your social marketing plan. You can use it to outline and analyze your data and show your team what you’ve accomplished while guiding your social marketing strategy.

You can create a simple, smart, and easy-to-understand report from the data, keep track of your growth, improve your strategies, and prove the ROI of your campaigns.

You can also monitor your social channels to see what works and what you need to improve, so you can repeat and/or delete.

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The template allows you to look professional without a designer. Just drag and drop images, links, videos, buttons, charts, tables, and other interactive modules. You can also customize colors, fonts, and backgrounds to match your brand.

If you want, you can include your teammates and collaborate in real time. Any changes you make will automatically save and sync across devices.

When you’re done creating the report, you can share a link, present it as a digital slideshow, or export it as a PNG or PDF document. You can also embed the report on your website.

The template keeps your team organized as you get to manage all your content in one place. This way, you make sure nothing slips and you don’t lose any work.

15. Databox social media analytics dashboard template

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This free, easy-to-understand social media analytics template helps you measure your social media marketing efforts to prove the value and impact of the same. You can track and measure your most important metrics and use social media data to create consolidated reports.

The template helps you gain insights into all your activities on your favorite social networks so you can ramp up your efforts.

You can do this by tracking and measuring likes, follower growth on social channels, which channels drive more traffic to your site, and the total number of sessions each generates. You can also pull additional data using integration with Facebook Ads.

Other campaign metrics you can track with this analytics dashboard include individual campaign and ad performance, clicks, leads, downloads, sales, CPM, CPC, and CPL.

You can also track landing page performance, ad spend, return on ad spend, overall budget, and progress towards your campaign goals.

The template also comes with deep integration with HubSpot marketing so you can track website traffic, conversions, lead and traffic demographics, conversion rates in your funnels, and monitor campaign improvements and growth over time.

There’s a whole slew of different metrics and combinations of metrics you can track while visualizing the data in different ways along with all the metrics from your data sources.

The template also has tracking for LinkedIn, Instagram, and Twitter metrics. These include impressions, engagement, ad performance, follower demographics, tweet and hashtag performance, pageviews and unique views, and more.

Wrapping Up

When you have multiple social media campaigns running and you need to track them fast for reporting purposes, a smart and easy-to-understand report will help you with that.

Any of these templates can help you get your data together so you can prove the value of your social marketing efforts efficiently and effectively.

15 Best Free Social Media Analytics Templates To Download (16)

Tom Clayton

Tom loves to write on technology, e-commerce & internet marketing.
Tom has been a full-time internet marketer for two decades now, earning millions of dollars while living life on his own terms. Along the way, he’s also coached thousands of other people to success.


What are the 4 metrics used to track and analyze their social media activities? ›

The most common and often important metrics to pay attention to are engagement, impressions and reach, share of voice, referrals and conversions and response rate and time. These combined will give you a 360º view of your social media performance.

Is buffer analyze free? ›

Can I use the analytics tool for free? Our analytics tool is available on all paid plans and you can try it for free on our 14-day free trial. No credit card required and you can cancel at any time. You'll get in-depth insights, measure your social media performance, and create gorgeous reports.

How do I track social media analytics in Excel? ›

Set Up Your Social Media Analytics Spreadsheet
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  2. Step 2: Identify Categories and Subcategories. ...
  3. Step 3: Outline your Target Demographics and Calls To Action. ...
  4. Step 4: Collecting your data. ...
  5. Step 5: Formatting, and Sorting your Data. ...
  6. Step 6: Analyze Categories.
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What are the top 3 social media marketing metrics to track in 2022? ›

Social media scheduling tool

Track the total number of followers. Discover different engagement metrics, including Facebook engagement metrics. Measure the click-through rate of your social posts. Track social traffic.

What are the five types of metrics? ›

5 key business metrics you should track to measure performance
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  • Customer Acquisition Costs. Customer Acquisition Costs are the expenses related to acquiring new customers. ...
  • Customer Churn. ...
  • Customer Engagement. ...
  • Customer Satisfaction.
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What are the most relevant metrics for tracking ROI on social media? ›

The dashboard should include data on likes, shares, followers, website visits, and other key metrics. It is also important to include KPIs such as conversion rates, leads generated, and ROI. Your clients will appreciate having this information in one place so they can easily track the progress of their campaigns.

Do I need social media templates? ›

Establishing brand templates should be a key consideration for all businesses looking to establish their social media presence - and while it may well be something that you already use yourself, within your own posting practices, it's also worth highlighting core templates across your organization and making them a ...

Can I use Buffer for free? ›

Can I use Buffer for free? Buffer offers a free 14-day trial with all of its paid plans. After your trial has ended, you can also downgrade to their Free plan. That being said, the Free plan is very basic and offers only 3 social channels, 10 scheduled posts and 1 user.

Can I use later for free? ›

Yes, you can always create a Free account with Later, and you can try any of our paid plans 100% free for 14 days!

Which is better Buffer or later? ›

However, Buffer is easier to set up , while reviewers preferred administration and ease of doing business with Later overall. Reviewers felt that Later meets the needs of their business better than Buffer.

How does Supermetrics work? ›

Literally. Supermetrics picks up all the marketing data you need and brings it to your go-to reporting, analytics, or storage platform — whether that's a BI tool, a spreadsheet, a data visualization tool, a data lake, or a data warehouse.

What is KPI for social media? ›

What are social media KPIs? KPI stands for key performance indicators. Businesses use KPIs to determine performance over time, see if goals are being met and analyze whether changes need to be made. Social media KPIs are the metrics used to determine if a business's social media marketing strategy is effective.

Is Google Analytics free to use? ›

Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

What social media analytics tools? ›

Social media analytics is the ability to gather and find meaning in data gathered from social channels to support business decisions — and measure the performance of actions based on those decisions through social media.

How do I create a social media report? ›

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  2. Step 2: Focus your reporting. ...
  3. Step 3: Gather your data. ...
  4. Step 4: Analyze your data. ...
  5. Step 5: Present your findings.

Is Google Analytics free to use? ›

Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

How do I pull Facebook analytics? ›

Tap Pages, then go to your Page. Tap More at the top of your Page, then tap Insights. To see more insights or to export insights, log into Facebook from a computer. Insights provide information about your Page's performance, like demographic data about your audience and how people are responding to your posts.

Can you use Hootsuite for free? ›

Yes, there is a free Hootsuite plan. To unlock the freemium tool, simply sign up for a Professional trial and downgrade within 30 days.

What is Mom in social media? ›

MOM - Month-over-Month. We often look at data month-over-month to look at comparisons and trends on an ongoing basis.

What is social media PDF? ›

Social media are defined as the set of interactive Internet applications that facilitate (collaborative or individual) creation, curation, and sharing of user-generated content. They are an increasingly pervasive aspect of everyday life.

Are Wix analytics free? ›

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How much is Google Analytics cost? ›

Google Analytics has two price plans: free and 360. The cost of google analytics 360 starts from $12,500 per month and $150,000 per year. GA 360 provides higher data limits, BigQuery integration, service level agreement, custom variables, and a dedicated support team.

Does Google Analytics track social media? ›

Google Analytics is a free website analytics dashboard that provides a wealth of insights about your website and its visitors, including those who find you through social media. For instance, you can track: Total traffic to your site and traffic sources (including social networks)

What is the name of Facebook's analytics tool? ›

Of course, the first place to start is Facebook itself, which provides analytics through the Insights platform. The tool is available to any admin of your company page. It provides detailed metrics about your posts and the engagement they earn.

What Analytics does Facebook have? ›

Facebook Analytics gathers micro-level data from your Facebook Page and Facebook Pixel to show you how someone interacts with your page and website over time. So for instance, you can see how many people commented on your Facebook post, viewed your landing page and then made a purchase.

Does Facebook use data analytics? ›

It's critical to understand how people benefit from being connected to an advertiser through our products. At Facebook, the Analytics team in Ads is made up of three different functions, including data science, data engineering, and product experience analytics teams.

Is Sprout Social for free? ›

Sprout Social's pricing starts at $99 per user per month for the Standard plan. The Professional plan offers additional features for businesses at $169 per user per month, and the Advanced plan offers solutions for businesses at scale at $279 per user per month.

Is brandwatch free? ›

Get a free 14-day trial of Essentials

Get instant access today to our social media management solution for small business, where you can try our Publish, Engage, and Measure modules.

Is Hootsuite Analytics free? ›

Hootsuite Analytics is included in the Hootsuite professional plan, which you can try for free for 30 days.


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