13 Video Ads that Marketers Must Know About (2023)

Table of Contents hide

These are the types of video ads that exist and are commonly used:

Out-stream video ads




Interactive Video Ads

In-Game Video Ads

(Video) Marketing: Crash Course Film Production #13

These are the types of video ads that exist and are commonly used:

In-stream Video ads1. Linear

1. Pre-roll 2.Mid-roll 3.Post-roll

2. Non-Linear

1. Overlay 2.Non-overlay

Outstream Video ads1. In-page
2. In-banner
3. In-text
Interactive Video ads
In-Game Video ads
TV Video ads

In-stream video ads

The most commonly seen type of video ads, that people are familiar with, are the linear video ads which play in the video player before, during or after a piece of video content. All of the in-stream ads are played within the main video player where the actual content will be viewed.

1. Linear video ads

Linear ads take over the entire video player space.They’re linear because they run in line sequentially with the content. They can be divided into pre-roll, mid-roll and post-roll depending on when it plays during the content.

Best Practices:

  1. Linear ads are usually 15-30 second clips, so try to keep them within 30s.
  2. Do not allow fast forward.
  3. You can use either 16:9 or 4:3 ratio for these ads. However, 16:9 is the most commonly used ratio.

Types of Linear ads:


This ad runs before video content is viewed. This is a major advantage because viewers are forced to watch the ad before they see the content. This is also a disadvantage because users can sometimes choose to skip the ad.

13 Video Ads that Marketers Must Know About (1)

Pre-roll linear video ad


This ad plays while the video content is being viewed. The video content pauses in the background, and resumes after the ad stops playing. You need to time the ad well to make it seem like it fits with the content being viewed. This ad receives the maximum views because viewers rarely quit watching video content in spite of such intrusive ads.

13 Video Ads that Marketers Must Know About (2)

Mid-roll linear video ad


This ad is played after video content has stopped playing. It receives the least views because video viewers have no motivation to watch it. Using this to your advantage, you can add a CTA to these ads and redirect viewers to your website/landing page or show them another video to increase engagement.

13 Video Ads that Marketers Must Know About (3)

Post-roll linear video ad

You can also make interactive linear adsand give an option to your viewer to perform certain actions likeclicking for more information, signing up for a newsletter, locating a store, etc. You can use videos, animations or static images along with interactive elements, like buttons, with a CTA.

13 Video Ads that Marketers Must Know About (4)

BrightRoll’sinteractive, pre-roll ad with a clickable button and a CTA – “Get Rich Now”

(Video) Social Media Marketing Complete Course | Part 13 | سوشل ميډيا مارکيټنګ کورس

2. Non-Linear video ads

Non-Linear ads run simultaneously with video content.Clicking these ads pauses the video content. You can either show a full player ad or redirect the user to your website when these ads are clicked. These ads are categorised into overlay and non-overlay ads.

Best Practices:

  1. Reduce the ad’s size after 5-10 secondsso as to not cover the video content.
  2. Provide a close (x) button to close the ad.

Types of non-linear ads:

Overlay ads

Overlay ads run on top of the video content. These usually only cover the bottom 20% of the video content to avoid obstruction. You can use these adsas a persistent brand or product reminder while the content is played. The disadvantage of these ads is that they could cover important information like subtitles, captions or other information in the video.

13 Video Ads that Marketers Must Know About (5)

Wayfair’s shoppable ads nabbed 3x more revenue than YouTube’s standard spots.

Non-Overlay ads

These ads run concurrently with the video content in the video player instead of overlaying it. You can use these ads as an invitation to interact with your brand or other video content. The upside is that no part of the video content is obstructed. A possible disadvantage is that the visuals in the video adcould be distracting and may annoy your viewers.

Out-stream video ads

Out-stream ads are videos that aren’t accompanied by any other content. While you need to wrap your linear ads around elements such as a different video or a blog post, an out-stream ad doesn’t need to be tied to anything.

Now, there are several advantages to this:

  1. It is non-intrusive. You can simply scroll down if you do not want to see the video.
  2. Advertisers can expand their reach beyond video players. You can publish videos in all kinds of content, even editorial pieces.
  3. Out-stream videos tend to build Brand Awareness, drive online purchases, target key consumers and even extend TV campaign reach.
  4. Publishers don’t have to host the video content on their website, they can do so within the text itself.
  5. Out-stream ads launch only when a user action takes place on the page. These actions cannot be faked by bots. Thus, brands don’t need to worry about ad fraud.

Out-stream ads can be categorised into in-page, in-banner and in-text ads.

Types of out-stream ads:


These ads are embedded video players that are specifically there to show a video ad.You will require a good amount of space on a web page to run these. Some ad networks, however, offer smaller placements as well. You can place these adson a page without a main video player or other streaming content.

13 Video Ads that Marketers Must Know About (6)

TubeMogul offers two ads. Left: branded auto-play. Right: Live Streaming


Collapsible in-banner ads start as a larger area of the web page and shrink down to the standard banner size either automatically or through user interaction.


Expandable in-banner ads start as the standard banner size playing the video, but offer the user an option to expand the video and watch in a larger area, overlaying the content on the web page.

13 Video Ads that Marketers Must Know About (7)

Jivox quattro leaderboard display expands to video player overlay


Imagine you’re reading an article about outdoor camping. As you scroll, a video player opens (usually somewhere between two paragraphs) which autoplays a video showing you the brand new model of a tent that is weather resistant and accommodates 4 adults. This is triggered when you navigate to the ad element within the text content. As you scroll further, the video pauses on its own. This is an in-text video ad.

Interactive Video Ads

Interactive ads are the best type of video ads that you can use to increase engagement. These ads take over the entire screen of whatever device your user is accessing, and pause the video content. You can add different activities that the user can perform – such as signing up to a newsletter, visiting a store, or clicking for more information.

Best Practices:

  1. Keep the ads limited to 30s only.
  2. Place interactive ads either before or after the primary video content, not during.

13 Video Ads that Marketers Must Know About (9)

In-Game Video Ads

You can use these video ads while the game is loading or in-between levels. This is a good way to monetize your game without charging the players. These ads can be often seen in online, social and mobile games. These ads don’t really disrupt the gamer experience as they are shown during required pauses in the game.

Best Practices:

  1. Offer gamers the chance to earn new lives, extra tokens or bonus items, depending on your game.
  2. Make these ads non-skippable.
  3. Keep them short enough to reduce abandonment (upto 30 seconds)

Visit Rocketium to make your first video ad NOW!

Next Article


Thank you for subscribing.


What are the 5 types of video ads? ›

Available video ad formats include:
  • Skippable in-stream ads.
  • Non-skippable in-stream ads.
  • In-feed video ads.
  • Bumper ads.
  • Outstream ads.
  • Masthead ads.

What are the 3 most important parts of a video ad for Facebook? ›

You can use Facebook video ads for all three goals of the marketing funnel: awareness, consideration, and conversion.
  • Awareness. Create a storytelling video ad that attracts your target audience's attention and gets you your first leads.
  • Consideration. ...
  • Conversion.
25 Oct 2021

What is the most important factors for video ad campaign? ›

Knowing the views, shares, likes and social interactions can help you plan future campaigns, which makes your content more effective at reaching your target audience.

What should be included in a video advertisement? ›

How to Make an Effective Video Ad?
  • Make the First Few Seconds Count. The beginning of your video is critical. ...
  • Highlight What Makes Your Brand Great. Why should viewers be interested in your brand? ...
  • Timing Your Video Ad. Avoid turning your advertisement into a documentary. ...
  • Tell Viewers Why. ...
  • Use a Call to Action.

What are the 6 types of ads on YouTube? ›

Available video ad formats include:
  • Skippable in-stream ads.
  • Non-skippable in-stream ads.
  • In-feed video ads.
  • Bumper ads.
  • Outstream ads.
  • Masthead ads.

How many types of video ads are there? ›

These are the types of video ads that exist and are commonly used:
In-stream Video ads1. Linear
Outstream Video ads1. In-page
2. In-banner
3. In-text
Interactive Video ads
3 more rows
28 Aug 2017

Are video ads more effective Facebook? ›

Videos are better for driving Facebook views, engagement (Likes and comments) but images are actually better for clicks. People will watch videos and spend more time watching your ads but images are more easily scannable.

What makes a good Facebook video ad? ›

Keep your video short

This allows for a lot of flexibility and testing, but it's crucial to remember that video ads are easy to skip and need to bring their message across in as little time as possible. In fact, Facebook recommends experimenting with short videos of less than 15 seconds.

How much more effective are video ads? ›

Video ads help to increase sales.

According to mega online retailers, eBay and Amazon, adding a video to a product description can increase sales by up to 35%.

What makes a marketing video effective? ›

Try sparking your audience's curiosity by asking questions and using teasers to hook their attention right away. Your video should immediately convey its value and answer that “why should I watch it?” question that will be on your audience's mind.

What makes an effective video? ›

If you want to create effective video content, you should try to be relatable once in a while. Video content that resonates with the audience and gives people an idea about what your company is all about is a lot more effective. Behind-the-scene videos, live streams, etc.

Why are video ads more effective? ›

Research suggests the average user remembers 95% of a message when it is watched, compared to 10% when it is read. This means prospects are more likely to remember your message via a video ad than an image or text ad.

What is video advertising and example? ›

Video advertising is a marketing strategy that involves creating a short and informative video that promotes a product and is played before, during, or after the main video. It helps tell a story, improve sales volume, create buzz, convey information concisely and captivatingly, and reach a wider audience.

How do you create a marketing strategy for a video? ›

How to Build a Video Marketing Strategy
  1. Understand your audience and set campaign goals. ...
  2. Stay on brand, and nail down your message across videos. ...
  3. Make sure your video budget makes sense. ...
  4. Optimize your videos and target for each channel. ...
  5. Test and Test again. ...
  6. Don't forget Connected TV ads (CTV)
14 Aug 2018

How should you improve a video ads effectiveness in post production? ›

Here are some of them:
  1. Personalize It. Many people think that online video ads are essentially the same as traditional television ads. ...
  2. Make It Relevant. ...
  3. Capture Attention out of the Gate. ...
  4. Partner With Creators. ...
  5. Keep It Real. ...
  6. Choose the Right Video Ad Type. ...
  7. Include a Call to Action. ...
  8. Keep on Testing.
11 Jun 2019

Which type of YouTube ad is most effective? ›

#1 Skippable in-stream ads

Skippable in-stream ads are played before, during, or after YouTube videos. They are called “skippable” because they give the viewer the option to skip the ad after watching for five seconds.

How can any advertisement be popular or trending on social media platforms? ›

People who use social networking sites give various personal information about themselves, including their age, gender, interests and location, which is stored on the servers of social media companies. This stored information allows advertisers to create specific target groups and individualize their advertisements.

What are video ads called? ›

Video advertising is the process of displaying ads either inside online video content – usually before, during or after a video stream, known as pre-roll, mid-roll and post-roll – or as standalone ads.

What is a marketing video called? ›

Branded Videos

There are different types of videos for marketing, but this type you'll recognize at first sight. Originally called TV spots and produced for television, branded videos have gained a second wind on social media.

Why videos are better than images? ›

It's basic psychology. Your eyes are attracted to movement, so videos naturally draw attention. People are over 27 times more likely to click on an online video ad than a static banner ad.

Are video ads better than image ads? ›

Studies have proven time and time again that consumers prefer video content over static images. Here are a few examples: Facebook video ads receive 10 to 30 percent more views than other ad formats. When it comes to Instagram, organic video posts and video ads get 38% more engagement than images.

Do video ads convert better? ›

If the aim of your Facebook Ad game is to generate conversions, video is undoubtedly the way to go. You'll end up with more sales and spend less money to make it happen.

How do I create a successful Facebook ad? ›

Here are our tips for optimizing your Facebook ads with great copy.
  1. Use Facebook Targeting to Narrow Your Audience, then Write to It. ...
  2. Write Different Facebook Ads for Different People. ...
  3. Ensure Your Facebook Ad Copy Goes with Your Visual. ...
  4. Stay Focused with One Call-to-Action. ...
  5. Keep it Short and Lead with Value.
16 Oct 2022

How can I improve my Facebook video ads? ›

Here's a recap of the 11 ways to improve your Facebook video ad with a killer hook:
  1. Use a blurred image for the intro.
  2. Make your brand mark early.
  3. Get your message across with or without sound.
  4. Shoot for high production quality.
  5. Present your offer early.
  6. Be bold with graphics.
  7. Add in visual effects.
  8. Animate!
14 Nov 2019

How long should your video ads be? ›

Keep your videos short: Make your video length 15 seconds or less so that people are more likely to watch until the end. Video ads that are 15 seconds or less are also eligible for Instagram Stories and Facebook in-stream placements.

Why is video a powerful marketing tool? ›

Video advertisements help consumers understand your product or service easily. This not only find new customers and increase sales but also overall consumer satisfaction. Videos are short, easily-digestible and quite often, entertaining.

What are the advantages and disadvantages of video advertising? ›

Table of Contents
  • Advantages of Digital Video Advertising. Low Expenses. Real-time Benefits. Opportunity for Multiple Formats. Universal Accessibility. International Reach.
  • Potential Drawbacks of Digital Video Advertising. Short Attention Span. Technical Issues. Additional Production Expenses.
  • Meet Your Match with Aniview.
25 Jun 2022

What are the key benefits of using display and video advertising? ›

6 Benefits Of Digital Display Advertising
  • Display advertising gives your brand a visual identity. ...
  • Display ads create initial interest & build brand awareness. ...
  • You can target your preferred audience. ...
  • You can retarget your customers. ...
  • Success is easily measured. ...
  • Display ads are cost-effective.
26 Aug 2021

How effective is video content? ›

81% of marketers feel that video has a direct, positive impact on sales. 94% of marketers agree that videos have helped increase user understanding of their product or service. On measuring success, most marketers (62%) consider video engagement the top metric. Views or plays were a close second (61%).

How can I improve video advertising? ›

Based on our insights, consider these five creative tips for your next social media video ad campaign.
  1. Create a separate, shorter and platform-optimized ad for social. ...
  2. Brand quickly. ...
  3. Design content to reflect in-feed behavior. ...
  4. Grab your audience's attention to increase engagement. ...
  5. Aim for instant meaning.
14 Jan 2019

How can I make video quality better? ›

Here are the important ways to improve Video Quality:
  1. Use upscale resolution of the video.
  2. Adjust frame rate, codec, aspect ratio, and bitrate.
  3. Remove or reduce noise.
  4. You have to fix shaky videos.
  5. Optimize contrast, brightness, and saturation.
  6. Rotate, crop, and flip clips.
21 Oct 2022

What makes good sales video? ›

As a result, the best sales videos focus more on “why” particular products or services will be beneficial and not “what” they are in great detail. Sales videos should focus on sales. Product or service videos should elaborate more on specific details about them.

Which type of advertising is most effective? ›

Word-of-mouth advertising has existed as long as mankind has communicated and traded goods and services. Word-of-mouth advertising is considered the most effective form. It has the desired qualities of strong credibility, high audience attention levels, and friendly audience reception.

How do advertisements attract our attention? ›

It attracts our attention through well designed graphics which always included a picture of the product, sometimes side on and sometimes front on as well as the headlines and the logo of the product or company also attracts the customers.

Why are videos better than pictures for marketing? ›

What is it that makes videos a better advertising option than images? There are three main advantages of video ads over image ads — how much they engage the audience, how well they build consumer trust, and how clear of a message they convey.

What is the most common form of advertising? ›

An average person spends 30 minutes reading a newspaper and 10–15 minutes on the audio devices. After the internet, it's the television where the audience watches ads. In remote areas where connectivity is still an issue, television has its reach. Television ads require a budget, time, and a lot of money.

What are short video ads? ›

Short-form video ads are video clips, most often 5–16 seconds long, that businesses use for promotion. Short video ads are much cheaper to make than their long-form counterparts but are equally if not more effective.

What is the Best video marketing strategy for social media? ›

Creating your video marketing strategy for social media takes the same planning as would any other marketing strategy: Set your goals. Define your audience. Define the “type” of videos you want—explainer/Live/interview/presentation/product reviews/video ads.

What is a video content strategy? ›

A brand-wide video content strategy defines the design, animation, and/or cinematography style, content style and tone, and other key features of the videos and/or motion graphics that will be produced across your brand. And it can come in pretty handy over the long term.

How display and video are useful for engaging customers? ›

Both display and video have the potential to increase brand awareness for your brand or product amongst your target audience. You can drive consideration for your brand or product within your target audience with visual advertising formats.

Why are video ads such a great choice for marketing campaigns? ›

Why Video? Video is a versatile and engaging content format that not only gives us a real-life picture of what is going on; it's also easy to share across multiple platforms.

What are the different types of video? ›

Different Styles of Videos: Choosing the Right One Every Time
  • Live Action Video Styles.
  • 1.1 Talking Head Video.
  • 1.2 Vlog Videos.
  • 1.3 Interview Videos.
  • Animated Video Styles.
  • Text Overlay Video.
  • Live Video (a.k.a. Live Streaming Video)
  • 360-Degree Video.
14 Apr 2022

What are video advertisements called? ›

In-stream ads are probably the most familiar to both marketers and consumers. These appear before, during, or after video content.

What are the different types of commercials? ›

Some types of commercial advertising are radio ads, Internet ads, and television ads. Radio shows often profit by allowing companies to air brief commercials. Internet ads like banners, online video commercials, and text ads are also commonplace and a popular method of reaching potential customers.

What is Outstream video ads? ›

An 'outstream' video ad unit, also commonly referred to as 'in-read' or 'native video', is a new video advertising unit that autoplays in a large format player whenever a user navigates to it within text content (typically an article), even if the publisher doesn't have their own video content.

What are the types of marketing videos? ›

The 15 Types of Videos for Marketers
  • Company culture video.
  • Interview / Q&A video.
  • Featured / Product video.
  • Explainer video.
  • Live video.
  • User generated video.
  • Event recap video.
  • Webinar / online event video.
24 Jan 2022

What are 4 types of online video? ›

The 4 Types of Online Video that Get the Most Views
  • Videos that Get to the Point. Online viewers have incredibly short attention spans. ...
  • Funny Videos. ...
  • Shareable Online Video. ...
  • Videos that are Well-Managed. ...
  • Videos that Have a Message.
21 Mar 2017

What types of videos get the most views? ›

According to the Youtube Creators Academy, a few of the most popular youtube video topics include:
  • Entertainment.
  • Food.
  • Gaming.
  • Beauty and Fashion.
  • Music.
  • Sports.
  • Science and Technology.
  • Travel.

What is the benefit of video advertising? ›

They engage audiences more effectively, which is why marketers are investing hefty amounts in online video budgets. In fact, viewers capture 95% of a brand's message from videos, rather than just 10% from text ads. In addition to that, 64% of people are more likely to buy a product after watching a video about it.

What is video advertising and example? ›

Video advertising is a marketing strategy that involves creating a short and informative video that promotes a product and is played before, during, or after the main video. It helps tell a story, improve sales volume, create buzz, convey information concisely and captivatingly, and reach a wider audience.

What is the purpose of video advertising? ›

Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.

What are the 9 types of advertising? ›

ADVERTISEMENTS: Nine types of advertising media available to an advertiser are: (1) direct mail (2) newspapers and magazines (3) radio advertising (4) television advertising (5) film advertising (6) outdoor advertising (7) window display (8) fairs and exhibition and (9) specially advertising!

What type of ads are most effective? ›

Word-of-mouth advertising is considered the most effective form. It has the desired qualities of strong credibility, high audience attention levels, and friendly audience reception.

What is TrueView video ads? ›

TrueView is Google's proprietary cost-per-view, choice-based ad format that serves on YouTube, millions of apps, and across the web. TrueView gives advertisers more value because they only have to pay for actual views of their ads, rather than impressions. Viewers can choose to skip the video ad after 5 seconds.

What is instream vs Outstream video? ›

However, the way that they play are quite different. Instream ads will start during a video and will continue playing for five seconds until the user is able to skip them. Outstream ads automatically play when a user scrolls over the video and automatically pauses when the user scrolls away.

What is instream and Outstream video? ›

That's instream video, which is advertising delivered pre-roll, mid-roll or post-roll within a video. Outstream, however, typically turns up in non-video environments such as on news websites (think CNN.com and others), where a video begins playing as you scroll down the page reading an article.


1. How To Bear Radio EP13: Developing Your Post-Production Roadmap
(Bear Radio)
2. 23 Advertising Techniques Used to Create Powerful and Persuasive Ads
3. 13. Line Advertising: Learning the essentials to marketing on the Line Platform
4. 5 YouTube Video Ads Tips For E-Commerce Marketing
(Linx Digital )
5. Marketing on a Budget: Are Marketing and Advertising the Same?
(Amy Walker Consulting)
6. 13 Minutes Of B2B Marketing Strategies | Gary Vaynerchuk At INBOUND
(HubSpot Marketing )
Top Articles
Latest Posts
Article information

Author: Errol Quitzon

Last Updated: 14/04/2023

Views: 6163

Rating: 4.9 / 5 (59 voted)

Reviews: 82% of readers found this page helpful

Author information

Name: Errol Quitzon

Birthday: 1993-04-02

Address: 70604 Haley Lane, Port Weldonside, TN 99233-0942

Phone: +9665282866296

Job: Product Retail Agent

Hobby: Computer programming, Horseback riding, Hooping, Dance, Ice skating, Backpacking, Rafting

Introduction: My name is Errol Quitzon, I am a fair, cute, fancy, clean, attractive, sparkling, kind person who loves writing and wants to share my knowledge and understanding with you.