13 Video Ads that Marketers Must Know About (2023)

FAQs

What are the 5 types of video ads? ›

Knowing the views, shares, likes and social interactions can help you plan future campaigns, which makes your content more effective at reaching your target audience.

Videos are better for driving Facebook views, engagement (Likes and comments) but images are actually better for clicks. People will watch videos and spend more time watching your ads but images are more easily scannable.

Keep your video short

This allows for a lot of flexibility and testing, but it's crucial to remember that video ads are easy to skip and need to bring their message across in as little time as possible. In fact, Facebook recommends experimenting with short videos of less than 15 seconds.

Video ads help to increase sales.

According to mega online retailers, eBay and Amazon, adding a video to a product description can increase sales by up to 35%.

Try sparking your audience's curiosity by asking questions and using teasers to hook their attention right away. Your video should immediately convey its value and answer that “why should I watch it?” question that will be on your audience's mind.

What makes an effective video? ›

If you want to create effective video content, you should try to be relatable once in a while. Video content that resonates with the audience and gives people an idea about what your company is all about is a lot more effective. Behind-the-scene videos, live streams, etc.

Research suggests the average user remembers 95% of a message when it is watched, compared to 10% when it is read. This means prospects are more likely to remember your message via a video ad than an image or text ad.

Video advertising is a marketing strategy that involves creating a short and informative video that promotes a product and is played before, during, or after the main video. It helps tell a story, improve sales volume, create buzz, convey information concisely and captivatingly, and reach a wider audience.

#1 Skippable in-stream ads

Skippable in-stream ads are played before, during, or after YouTube videos. They are called “skippable” because they give the viewer the option to skip the ad after watching for five seconds.

People who use social networking sites give various personal information about themselves, including their age, gender, interests and location, which is stored on the servers of social media companies. This stored information allows advertisers to create specific target groups and individualize their advertisements.

Video advertising is the process of displaying ads either inside online video content – usually before, during or after a video stream, known as pre-roll, mid-roll and post-roll – or as standalone ads.

Branded Videos

There are different types of videos for marketing, but this type you'll recognize at first sight. Originally called TV spots and produced for television, branded videos have gained a second wind on social media.

It's basic psychology. Your eyes are attracted to movement, so videos naturally draw attention. People are over 27 times more likely to click on an online video ad than a static banner ad.

Are video ads better than image ads? ›

Studies have proven time and time again that consumers prefer video content over static images. Here are a few examples: Facebook video ads receive 10 to 30 percent more views than other ad formats. When it comes to Instagram, organic video posts and video ads get 38% more engagement than images.

If the aim of your Facebook Ad game is to generate conversions, video is undoubtedly the way to go. You'll end up with more sales and spend less money to make it happen.

Keep your videos short: Make your video length 15 seconds or less so that people are more likely to watch until the end. Video ads that are 15 seconds or less are also eligible for Instagram Stories and Facebook in-stream placements.

Video advertisements help consumers understand your product or service easily. This not only find new customers and increase sales but also overall consumer satisfaction. Videos are short, easily-digestible and quite often, entertaining.

81% of marketers feel that video has a direct, positive impact on sales. 94% of marketers agree that videos have helped increase user understanding of their product or service. On measuring success, most marketers (62%) consider video engagement the top metric. Views or plays were a close second (61%).

How can I make video quality better? ›

As a result, the best sales videos focus more on “why” particular products or services will be beneficial and not “what” they are in great detail. Sales videos should focus on sales. Product or service videos should elaborate more on specific details about them.

Word-of-mouth advertising has existed as long as mankind has communicated and traded goods and services. Word-of-mouth advertising is considered the most effective form. It has the desired qualities of strong credibility, high audience attention levels, and friendly audience reception.

It attracts our attention through well designed graphics which always included a picture of the product, sometimes side on and sometimes front on as well as the headlines and the logo of the product or company also attracts the customers.

What is it that makes videos a better advertising option than images? There are three main advantages of video ads over image ads — how much they engage the audience, how well they build consumer trust, and how clear of a message they convey.

An average person spends 30 minutes reading a newspaper and 10–15 minutes on the audio devices. After the internet, it's the television where the audience watches ads. In remote areas where connectivity is still an issue, television has its reach. Television ads require a budget, time, and a lot of money.

Short-form video ads are video clips, most often 5–16 seconds long, that businesses use for promotion. Short video ads are much cheaper to make than their long-form counterparts but are equally if not more effective.

Creating your video marketing strategy for social media takes the same planning as would any other marketing strategy: Set your goals. Define your audience. Define the “type” of videos you want—explainer/Live/interview/presentation/product reviews/video ads.

A brand-wide video content strategy defines the design, animation, and/or cinematography style, content style and tone, and other key features of the videos and/or motion graphics that will be produced across your brand. And it can come in pretty handy over the long term.

Both display and video have the potential to increase brand awareness for your brand or product amongst your target audience. You can drive consideration for your brand or product within your target audience with visual advertising formats.

Why are video ads such a great choice for marketing campaigns? ›

Why Video? Video is a versatile and engaging content format that not only gives us a real-life picture of what is going on; it's also easy to share across multiple platforms.

In-stream ads are probably the most familiar to both marketers and consumers. These appear before, during, or after video content.

Some types of commercial advertising are radio ads, Internet ads, and television ads. Radio shows often profit by allowing companies to air brief commercials. Internet ads like banners, online video commercials, and text ads are also commonplace and a popular method of reaching potential customers.

An 'outstream' video ad unit, also commonly referred to as 'in-read' or 'native video', is a new video advertising unit that autoplays in a large format player whenever a user navigates to it within text content (typically an article), even if the publisher doesn't have their own video content.

They engage audiences more effectively, which is why marketers are investing hefty amounts in online video budgets. In fact, viewers capture 95% of a brand's message from videos, rather than just 10% from text ads. In addition to that, 64% of people are more likely to buy a product after watching a video about it.

Video advertising is a marketing strategy that involves creating a short and informative video that promotes a product and is played before, during, or after the main video. It helps tell a story, improve sales volume, create buzz, convey information concisely and captivatingly, and reach a wider audience.

What is the purpose of video advertising? ›

Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.

ADVERTISEMENTS: Nine types of advertising media available to an advertiser are: (1) direct mail (2) newspapers and magazines (3) radio advertising (4) television advertising (5) film advertising (6) outdoor advertising (7) window display (8) fairs and exhibition and (9) specially advertising!

Word-of-mouth advertising is considered the most effective form. It has the desired qualities of strong credibility, high audience attention levels, and friendly audience reception.

TrueView is Google's proprietary cost-per-view, choice-based ad format that serves on YouTube, millions of apps, and across the web. TrueView gives advertisers more value because they only have to pay for actual views of their ads, rather than impressions. Viewers can choose to skip the video ad after 5 seconds.

However, the way that they play are quite different. Instream ads will start during a video and will continue playing for five seconds until the user is able to skip them. Outstream ads automatically play when a user scrolls over the video and automatically pauses when the user scrolls away.

That's instream video, which is advertising delivered pre-roll, mid-roll or post-roll within a video. Outstream, however, typically turns up in non-video environments such as on news websites (think CNN.com and others), where a video begins playing as you scroll down the page reading an article.